Four ways financial marketing will evolve over the next 10 years

The investment industry isn’t always easy to predict, but one thing is certain: the financial services marketing and communications landscape will constantly evolve. This was evident in our recent exploration of digital marketing trends. And there’s so much more to come! We foresee unprecedented evolution fueled by emerging technologies and shifting investor behaviours in the next five to 10 years. The future of digital content marketing presents exciting opportunities for the financial services industry.  

What can we expect from financial marketing over the next five years?  

1. Increased Personalization

Content will become even more personalized and tailored to individual customer needs and preferences. Advanced data analytics and AI technologies will enable financial marketers to deliver highly targeted content, personalized recommendations and customized experiences. 

2. Gamification 

Financial education and engagement may incorporate gamification elements to make learning and managing finances more interactive and enjoyable. Gamified experiences can help users understand complex financial concepts, track progress, and incentivize positive financial behaviours. 

3. Voice-Activated Content 

Voice-search optimization and voice-activated financial advice services will become increasingly prevalent components of marketing strategies.  

4. Emphasis on Visual and Video Content 

Visual and video content will continue to gain prominence in financial services marketing. Infographics, short videos and visual storytelling will be used to simplify complex financial information and captivate audiences with visually appealing content. Read more about ramping up your video marketing efforts here. 

What about over the next 10 years?  

1. Seamless Integration of Content and Transactions 

Content marketing will become seamlessly integrated with transactional experiences. Financial brands may provide educational content and personalized offers at various touchpoints throughout the customer journey, ensuring a cohesive and value-driven experience. 

2. Blockchain and Cryptocurrency Content 

There is likely to be an increased focus on content aimed at educating audiences on the potential benefits, risks and investment opportunities in the blockchain and cryptocurrency spaces – including an emphasis on decentralized finance (DeFi) and digital assets.  

3. Hyper-Personalization through Data Insights  

By leveraging growth in data collection and analysis technologies, companies will gain access to improved insights into customer behaviours, preferences and needs. Content will be delivered in real time, enabling financial brands to provide timely and relevant information to their audiences.  

4. Enhanced User Experience 

The focus on the user experience will intensify, with financial brands aiming to provide seamless, intuitive and user-friendly experiences across multiple devices and platforms. User-centric design, intuitive interfaces, micro-interactions and enhanced accessibility will be key considerations in content marketing strategies. 

Anticipating and adapting to industry changes will allow for strategic future planning. From increased demand for personalized content to a stronger focus on user-centric experiences, including immersive and interactive experiences, as well as digital advancements, will continue to redefine financial services marketing and communications.  

If you’re interested in exploring these marketing trends further, or if you want to better align your messaging with these trends in mind, contact us today at 

How to engage hard-to-reach investor audiences

Investor audiences can be relatively difficult to reach for those raising capital or looking for new clients. By understanding the factors that make these audiences hard to reach, however, you can develop specialized marketing strategies to overcome the challenge of reaching investors and better engage this audience. Here are the main reasons investors can be tough to reach, along with some important strategic marketing solutions to attract investors.  

Eight reasons why financial audiences can be particularly hard to reach:

1. Fragmented audience: Financial audiences can be diverse and comprise individuals with varying financial goals, knowledge levels and interests. This fragmentation makes it challenging to reach the entire target audience with a single approach or platform. 

2. Information overload: The financial services industry is inundated with information from various sources, making it difficult to cut through the noise and capture investor attention. Strategic distribution and compelling content is required to stand out and engage the audience effectively. 

3. Trust and credibility concerns: Financial decisions often involve a significant investment amount and a number of risks. As a result, investors tend to be cautious, and also tend to value trust and credibility. Companies looking to attract investors must establish themselves as reliable and trustworthy sources of information to gain investor attention and engagement. 

4. Compliance and regulatory considerations: Financial content is subject to strict compliance and regulatory requirements. These regulations can impact the distribution channels and strategies available to companies looking to attract investors, while also requiring careful navigation to ensure compliance.  

5. Financial jargon and complexity: The financial industry is notorious for its complex concepts and jargon. Communicating financial information in a clear and understandable manner is crucial to engaging your target audience. 

6. Security and privacy concerns: Investor audiences are understandably concerned about their personal financial data and privacy. These concerns must be addressed to provide secure channels for content distribution.  

7. Niche targeting: Investor audiences, including individual investors, retirees, small business owners or high-net-worth individuals, often have specific niches or segments. Effective distribution requires identifying and targeting these specific segments with tailored content that meets these audiences’ unique needs and preferences. 

8. Relationship building and trust: Financial decisions are often based on trust and long-term relationships. Investing in building and nurturing relationships with your target investor audience requires consistent and targeted distribution strategies. 

There are many opportunities to reach your target audience effectively. With the right marketing strategy and a focus on building trust, delivering valuable content and utilizing digital channels, you can easily overcome barriers to successfully engage investors.  

Five ways to engage hard-to-reach investor audiences:

1. Leveraging digital channels and platforms: Utilize websites, blogs, social media, email marketing and industry-specific platforms to reach investors where they spend time. 

2. Thought leadership and expertise: Establishing your thought leadership and expertise through content can help build trust and credibility, which, in turn, can make it easier to reach and engage investors. 

3. Personalization and targeting: Leverage data and technology to personalize content and target specific audience segments to, deliver more relevant and tailored messages. 

4. Strategic partnerships and collaborations: Partner with influencers, industry experts or complementary brands to expand your reach and credibility.  

5. Educational and informative content: Provide valuable educational resources and informative content that positions you as a trusted source of information. 

Reaching investor audiences can be challenging. By understanding their unique characteristics and tailoring distribution strategies accordingly, financial brands can effectively engage and connect with their target investors. Partnering with an agency like Ext. Marketing can help you create specialized marketing strategies and attract investors. Contact us today to reach your ideal investor audiences at 

Consistency and Commitment: Finding Success in Financial Marketing

Our CEO and Co-Founder, Jillian Bannister, recently sat on a panel at the Gramercy Institute to discuss “Content Marketing: Today’s Best Practices in Financial Marketing.” She spoke about what it takes to find success in financial marketing and communications.

Her biggest takeaways: consistency and commitment.


A strong brand identity requires consistency, not only in your visual elements, such as logo, colours and fonts, but also in your overall communication strategy. How you communicate is an extension of your brand identity that reinforces your credibility and professionalism.  

Always-on content

It is easy for brands to lose credibility with their audience when content takes a back seat and becomes sporadic or infrequent. Whether in the form of videos, infographics or blog posts, maintaining regularity is crucial. With a digitally connected world that never sleeps, integrating an ‘always on’ strategy is imperative to establishing your brand as a reliable and trustworthy source of information. Developing an editorial calendar is a great way to achieve ‘always on’ content. Learn how to develop your editorial calendar here.


To excel in content marketing, you must prioritize your editorial calendar. Setting a schedule and committing to it will ensure successful, consistent and targeted distribution over time.

The right team and resources

Jillian emphasized the importance of having the right people and resources to ensure your content is distributed effectively. Whether you’re working with an internal or external team, commitment to content is imperative. Partnering with an agency like Ext. Marketing is the right way to ensure your content marketing strategy succeeds.

Contact us today at and commit to consistent content marketing.

5 Tips For NexGen Pitchbooks

There’s no doubt the last few years have fundamentally changed how we communicate. The global pandemic, restricted mobility and the necessity of remote working environments have fuelled expanded technology applications. With fewer in-person interactions, people have become more comfortable with virtual meetings and pitching on online platforms, including Zoom or Microsoft Teams.

While more meetings are happening online, the financial services industry is still quite traditional, and so too is its preference for printed pitchbooks. The result can be challenging because pitching in person is quite different from an online pitch. You can make eye contact and detect body language in-person to gauge interest, but capturing and retaining a potential investor’s attention online is much harder.

If you are looking to elevate your pitchbooks to the next generation (NexGen), consider these five tips. And remember, a great pitchbook is important to every hedge fund manager’s success because great pitchbooks always tell great stories:

1. Tell an exceptional story

When considering a pitch, today’s investors need context – the “why,” “what” and “how” behind who you are as a fund, organization and team. Investors are looking for a solid narrative that differentiates you from the many pitchbooks that cross their desks – and screens – every day. Strong storytelling can help them see your potential more effectively, resulting in a stronger connection with you.

2. Clean and clear content

Investors don’t have time to dig around for what they need. Great pitchbook stories are tied together in ways that make sense. Designing them as intuitively as possible starts with a smart page-flow supported by a strong narrative. Cut down on copy to get right to the point and organize your hierarchy of information so your audience can more easily follow along.

3. Capture attention

Most people, including potential investors, are visual learners and will be better able to digest your content if it is illustrated creatively. So go ahead and slide some design tricks into your repertoire, allowing you to bring your pitch to life. Here are some design tips you can start with to keep investor attention on screen:

• Keep your visuals simple and clean, while tying them into the rest of your brand and marketing materials. Stick to one graph per slide.
• Use large fonts in dark colours. Avoid copy that is too small or light, as this will be too hard to read on a screen.

4. Use bold colours

Take advantage of brighter colours that you might not typically use. They might not print as well, but they can be ideal in a digital format. You can also use shades of colours to create a deeper visual experience. Shading allows for a sophisticated monochromatic approach.

5. Size matters

Most pitchbooks are 8.5×11 (the size required for printing). Instead, consider designing your pitchbook using a 16×9 aspect ratio, which is optimal for online presentations.

Creating an effective NexGen pitchbook – one that connects with your investor audience in a clear, compelling way, will always come down to how succinct, relevant and readable your message is. Telling a story that’s simple, logical and genuine is a great place to start.

Whether you are an issuer, hedge fund or private equity firm, it’s never been more important to have a great pitchbook help tell your story. Contact Ext. Marketing at to get started on your NexGen pitchbook.

10 reasons why hedge funds need a great pitchbook

Whether you’re an established or emerging manager, a stellar pitchbook summarizes the most compelling reasons to invest in your fund, and forms the foundation of your sales and engagement strategy with stakeholders.

If you’re in the process of launching a fund or looking to revamp your marketing efforts, here are the biggest reasons why you need to create the best-possible pitchbook content and design.

1. Highlights the opportunity

Great pitchbooks clearly define the market areas your fund is focused on, support the opportunity through stats and figures and emphasize why now is the time to invest.

2. Sets your fund apart

There may be a long list of distinguishing factors, but honing in on the most appealing competitive advantages that your fund brings will enhance your pitch to investors.

3. Showcases the team

Investors want to see that there is relevant professional experience backing everything up. Effectively highlighting career accomplishments, expertise and high-level skills is essential.

4. Underscores your philosophy

Your overall process is driven by a distinct set of beliefs, otherwise known as an investment philosophy. This should be sharply outlined and served as the rationale for how you will succeed.

5. Breaks down the process

Piecing together all the vital components of the approach – e.g., sourcing, screening, investment selection, etc. – in a compelling investment process is critical to helping investors understand how you’ll generate returns.

6. Tells your origin story

Every hedge fund has a story. Whether it is founded upon a particular investment belief, driven by leadership’s illustrious skillset or represents a “meeting of advanced minds” – sharing this with investors will convey a strong foundation.

7. State your mission

Pitchbooks are a chance to succinctly communicate your commitment to investors and how you’ll consistently deliver results – through a concise mission or value statement.

8. Plug your culture

Perhaps it’s through collaboration, debate or proprietary research – sharing what makes your work environment unique and how you come up with great investment ideas is worthy of mention.

9. Emphasize your track record

If you have a solid track record, then sharing it is a given. Great pitchbooks isolate the most appealing aspects of performance history – through a creative design and persuasive content.

10. Call out potential

If you’re growing or launching your fund, you may not have a track record to share. But you can still call out performance from previous roles or professional accomplishments that directly lend to potential performance ahead.

If you would like to begin planning, writing and designing an amazing pitchbook, we can help. Contact us at 1.844.243.1830 or

Monday morning briefing: Markets rise while economies struggle

Potential COVID-19 drug showed positive results. The keys to running a successful remote meeting. Could M&A be banned during the pandemic? And much more in this week’s briefing.

Economic/industry news

U.S. economic expansion ends: US GDP shrank 4.8% in the first quarter amid biggest contraction since the financial crisis

Europe’s GDP contracts: Europe’s economy just had its worst quarter since records began

Canada’s GDP unchanged in February: Canada’s GDP growth was already flat in February, StatsCan data shows

Fed keeps its central interest rate steady: Fed holds near-zero rate, Powell sees severe impact from pandemic

Investments in real estate could decline in 2020: Institutional investors set to pull back on real estate investments in 2020: survey

A look at the benefits of a merger arbitrage strategy: Five reasons why merger arbitrage is a must-own strategy

Five tips for investing during this crisis: T. Rowe offers 5 rules for investing during time of pandemic

People are turning to financial advisors for help: How a surprise pandemic reinforced the need for financial advice

Reasons for hope

Potential COVID-19 drug showed positive results: Gilead says early results of coronavirus drug trial show improvement with shorter remdesivir treatment

Some stories of human compassion: 5 uplifting stories of people showing up for each other during the coronavirus pandemic

Looking for faster tests: Federal government launches $500 million ‘Shark Tank’ style challenge to speed development of better coronavirus tests

Assisting your clients

How companies should plan for the future: How to plan your company’s future during the pandemic

Taking a proactive approach with clients: Acting, not reacting, during the pandemic

The keys to running a successful remote meeting: How to host remote meetings without chaos

Keeping track of actions by federal regulators: Better Markets launches COVID-19 regulatory tracker

Chart of the week

The S&P 500 Index, NASDAQ Composite Index and Dow Jones Industrial Average posted their strongest monthly returns in 20 years, after reaching multi-year lows in March as a result of the spread of COVID-19. All 11 sectors on the S&P 500 Index advanced, with over 90% of stocks on the index finishing higher. This comes despite a significant drop in economic activity across the U.S. and around the world. In the U.S., initial jobless claims continue to be in the millions, while first-quarter gross domestic product fell by 4.8%. Lower valuations and hope that economies will soon begin reopening boosted the performance of equity markets. Will the expectations of getting past this crisis drive market performance in May, or will investors demonstrate concern over weak incoming economic data? Let us know what you think.
Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

Could M&A be banned during the pandemic?: Elizabeth Warren, Alexandria Ocasio-Cortez want mergers halted due to COVID-19

VC funds under pressure from the COVID-19 pandemic: VC funds face bigger risk than in financial crisis

Mutual fund sales and performance over the past two weeks: Mutual funds scorecard: April 29 edition

News and notes (Canada)

Oak Trust purchased by Raymond James: Investment firm Raymond James Ltd. acquires Oak Trust Co.

Horizons Canada makes changes to oil ETFs: Horizons announces effort to save troubled oil ETFs

Canadian DB plans had a significant decline in the first quarter: Canadian DB plans return negative 7.1% in first quarter

Canada’s fund industry lagging behind other countries in tax and regulations: Canada’s fund regulation, taxation falling short for investors: Morningstar

For financial marketing and investment commentary help, contact us at 1.844.243.1830 or

Monday morning briefing: Will Shopify rise above them all?

Leading your business out of the COVID-19 crisis. Helping businesses calculate the wage subsidy. The environment has benefited from widespread business shutdowns. And much more in this week’s briefing.

Economic/industry news

Canada’s inflation rate falls to 0.9%: Inflation in Canada slows to lowest since 2015 on oil glut

Could COVID-19 change capitalism?: Leon Cooperman says the coronavirus crisis will change capitalism forever and taxes have to go up

Fitch expects the global economy to contract by 3.9% this year: Global economy takes harder hit: Fitch

COVID-19 could force change in the wealth management industry: We are in the midst of a ‘total reboot’ of wealth management

Prices for WTI crude went negative last week: Covid-19 cripples demand for oil

ESG investments may gain even more interest: COVID-19 will boost interest in ESG investing: Nuveen

Reasons for hope

60 uplifting stories you need to know: 60 positive news stories you may have missed during the coronavirus outbreak

Helping the families of front-line workers who have lost their lives: Fund to help the survivors of workers who die fighting COVID-19

How to help support COVID-19 relief efforts: Giving in the time of COVID-19

The environment has benefited from widespread business shutdowns: The surprise emerging from the pandemic

Assisting your clients

The increased importance of video conferencing: Zooming in on the remote workplace

Leading your business out of the COVID-19 crisis: Five keys to the decisive action you need to accelerate out of COVID-19

A look at how financial advisors can grow their business amid COVID-19: 3 ways to maintain and grow your financial advisory practice during the coronavirus crisis

Setting up bank branches post COVID-19: Retail banking reboot: How COVID will force branch changes for safety

Handling clients while in self-isolation (video): How advisors can manage their business in self-isolation

Brands should adapt to a new reality: Want to save your brand? Adapt now

Chart of the week

Last week, Shopify surpassed The Toronto-Dominion Bank to become the second-largest company in Canada. The company’s market capitalization passed $100 billion. The share price for the e-commerce platform has already risen approximately 69% so far in 2020, and the company’s website has seen a strong uptick in traffic since people began to stay home. Can Shopify surpass Royal Bank of Canada as the largest company in Canada in 2020? Let us know what you think.

Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

Secondary market trading for private equity has slowed: Trading of private equity stakes will plummet this year

Tax benefits from the CARES Act: How the CARES Act impacts your clients’ taxes

Fidelity launches eight new thematic funds: Fidelity launches thematic funds with time-based fee discounts

Morningstar to purchase remaining 60% of Sustainalytics: Morningstar to take full control of Sustainalytics

News and notes (Canada)

CI Financial takes a position in Cabana Group: CI Financial acquires strategic interest in Cabana Group

Helping businesses calculate the wage subsidy: CRA launches wage subsidy calculator for employers

It was a tough market environment for hedge funds in Canada: Hedge fund wipeout in Canada leaves only 5 gainers in Q1

Mutual fund assets under management fell 10% in March: Mutual funds, ETFs lose assets in March

For financial marketing and investment commentary help, contact us at 1.844.243.1830 or

Monday morning briefing: Tech stocks that shine during COVID-19 crisis

Thank you for reading Monday Morning Briefing.  For this edition, and going forward, we have decided to change the format of the briefing to provide you with relevant information you will need to weather the new realities we face today – and the challenges that will likely continue over the coming months. As small business owners ourselves, we know that access to timely news, human stories and tools to help you operate better, can be invaluable at times like these. Please let us know if you have any feedback on our new format or want more information on our stories. We want to hear from you, our readers.

Jillian Bannister, CEO
Richard Heft, President

Economic/industry news

The BoC kept its central interest rate at 0.25%: BoC sees risk of ‘structural damage,’ ramps up bond-buying

Economic growth in Canada slumped in March: Data indicate economy plunged in March: StatsCan

China’s GDP contracted over the first quarter: China says its economy shrank by 6.8% in the first quarter as the country battled coronavirus

The value of alternatives through volatile markets: Alternatives can smooth market bumps

Cash levels among fund managers rising: Fund managers at highest cash levels since 9/11: BofA survey

COVID-19 has resulted in more cashless payments: Contactless payments skyrocket because no one wants to handle cash

Reasons for hope

A look at the potential cures for COVID-19: Handicapping the most promising of 267 potential coronavirus cures

Private equity firms stepping up to help first responders and portfolio company employees: Private equity firms promise millions for coronavirus relief

Restaurant changes operations to help community: Vaughan restaurant now making hand-sanitizer, keeps staff employed

Assisting your clients

Generation Z reconsidering how they view money: Why COVID-19 is rebooting how Gen Z feels about money and banking

Best practices to follow when RIAs are working from home: Key tech steps for RIAs working from home

Eight principles to keep in mind with your marketing efforts in the current market environment: PR and marketing: How to communicate during COVID-19

It is important to remain in constant contact with your clients: Communicate with clients clearly and often, consultant says

Looking after yourself while working from home: Pandemic, stress and luxury

Chart of the week

Despite significant volatility in financial markets over the past two months, there have been a number of stocks that have performed well. Some stocks have benefited from higher expectations for sales given that more people are at home. Here are a few of these “stay-at-home” stocks, which have outperformed the broader market, even producing share price gains. Netflix Inc., Inc., Peloton Interactive Inc. and Zoom Video Communications Inc. are all seeing gains. As people eventually return to work, and social distancing measures are relaxed, what will be in store for the share prices of these companies? Let us know what you think.
Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

The hedge fund industry experienced net outflows in February: Hedge funds see USD8.1bn in outflows in February

BlackRock raised US$5.1 billion for its latest alternative fund: BlackRock just closed its largest alternative fund yet

Allocators demonstrating cautious sentiment toward private market investments: Investors are cautious on private markets during shutdowns, Pitchbook survey shows

Investment funds experienced significant outflows in March: Funds saw largest ever exodus in March, Morningstar says

Mutual fund sales and performance over the past two weeks: Mutual funds scorecard: April 15 edition

News and notes (Canada)

Purpose Investments launches new fund: Purpose unveils new structured equity yield portfolio

A look at the federal government’s assistance programs: Understanding CERB, EI and the feds’ wage subsidy

CI Financial partnering with private-market investment company: CI Financial forges private-market investment partnership

IIROC is delaying fee collection: IIROC gives dealers a breather on fees

For financial marketing and investment commentary help, contact us at 1.844.243.1830 or

Monday morning briefing: Labour market faces challenges

International securities regulators focused on COVID-19. Many executives planning acquisitions in the next year. Handling client data with care. And much more in this week’s briefing.

Economic/industry news

Canada loses 1 million jobs: Canada sheds record 1.01 million jobs in March

The impact of short-term losses on long-term value: So how much wealth destruction has truly occurred since February?

Be careful trading based on Fed actions: Investors need to be selective in following the Fed

International securities regulators focused on COVID-19: Global regulators all-in on pandemic perils

A look at the similarities and differences between current conditions and the 2008 financial crisis: Comparing the current crisis to 2008

How governments can get people back to work, but keep them safe: How to restart national economies during the coronavirus crisis

Chart of the week: Labour market faces challenges

Canada’s job report for March showed a significant deterioration in its labour market. In an effort to contain the spread of COVID-19, many businesses were shuttered, at least temporarily, resulting in mass layoffs across many industries. In March, the Canadian economy lost over one million jobs, pushing the unemployment rate to 7.8%, its highest level since 2010. Markets will be carefully watching how the federal government’s wage subsidy program helps businesses, and if it keeps people employed. Let us know if you think this will be enough to bolster Canada’s labour market.
Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

A look at some strong and weak performing hedge funds in March: The winning and losing hedge funds of the March pandemic

Hedge funds’ returns declined in March: Hedge funds down 4.40 per cent in March, says Eurekahedge

Capital raised by private debt funds declined in the first quarter: Private debt funds struggle to raise capital in pandemic

Many executives planning acquisitions in the next year: While M&A grinds to a halt, many executives plan for future deals

Target-date funds experience declines amid extreme market volatility: Target date funds not immune to COVID-19 selloff: Morningstar

News and notes (Canada)

Canadian government relaxing restrictions on accessing wage subsidy program: Trudeau promises ‘relaxed’ rules for wage subsidy, more support for student jobs

A look at the impact of COVID-19 on the cannabis industry: Can pot stocks weather the COVID-19 hurdle?

How DB plans can navigate through the current market environment: A coronavirus game plan for defined benefit pension plans

Canada’s oil industry challenged by a confluence of factors: Alberta’s Kenney sees negative oil prices, $20 billion deficit

On the pulse – New frontiers in fintech

The use of fintech apps has risen in response to COVID-19: Coronavirus drives 72% rise in use of fintech apps

Now may be the time for financial institutions to improve its digital platforms: COVID-19 provides opportunity for digital transformation

Digitalization requires effective communication among different teams and departments: How to break down team and department silos for digital transformation

Helping banks and other organizations with customers’ COVID-19 questions: Google launches bot to help organizations answer COVID-19 questions

Handling client data with care: Why tech vendors must start taking our user data seriously

Insurers turning to digital tools for the sales application process: Insurers adapt underwriting, digital channels in pandemic response

High-net-worth topics

How the wealthy are navigating through the choppy markets (video): Tiger 21 Chairman Michael Sonnenfeldt on how his clients are navigating coronavirus-driven volatility

The wealthy should return to U.S. equities: Goldman tells rich clients U.S. stocks still offer best returns

Polls & surveys – What financials are saying

Canada’s economic recovery may not be rapid (CIBC): No quick recovery in sight, CIBC economists say

Financial advisors in the U.S. see more downside in stocks (Ned Davis): 4 in 5 advisors say stocks haven’t hit bottom: Survey

In this time of rising uncertainty, please know that ext. is closely monitoring COVID-19 and its impact – current and potential – on our firm, our clients’ businesses and the overall financial services industry.

We remain committed to seamless service for our clients and the well-being of our employees during this time. If you have any questions about business continuity at ext. – or how you can effectively communicate these and other timely issues with your clients, please reach out to your account manager or contact us 1.844.243.1830 or


Monday afternoon briefing: Services sink

We may not see a v-shaped recovery. Why PE firms may be looking at publicly listed companies. How COVID-19 may change banking. And much more in this week’s briefing.

Economic/industry news

Canada’s economy grew 0.1% in January: Economic growth slowed in January to 0.1%, Statistics Canada says

U.S. unemployment rate rises to 4.4%: US payrolls plunge 701,000 in March amid the start of a job market collapse

We may not see a v-shaped recovery: Economists are losing hope in a ‘v-shaped’ post-virus recovery

The Fed is stepping up to help global debt markets: Fed steps in once again to try to smooth out lending markets

How pension plans are approaching rebalancing amid the market volatility: Investment portfolio rebalancing in the time of coronavirus

Happy birthday to ETFs: Getting better with age: ETFs turn 30

Chart of the week

As COVID-19 continues to spread around the world, the services sector has been particularly hard hit. Travel, accommodation and food services, among others, have all come to a halt. In its most recent results from IHS Markit, services across the U.S. and Europe have had their steepest decline ever. Even if the spread of COVID-19 is flat-lines and people quickly return to work, it will likely take some time for the services industry to fully recover. Let us know what you think.
Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

Stay defensive in down markets: Billionaire Howard Marks pitches a defensive investing outlook

Why PE firms may be looking at publicly listed companies: Private equity will go after listed companies. And corporations will welcome it.

The impact of the U.S. government’s stimulus package on private markets: What $2T in stimulus does – and doesn’t do – for private markets

Mutual fund sales and performance over the past two weeks: Mutual funds scorecard: April 1 edition

News and notes (Canada)

From skates to medical equipment: How private equity-owned Bauer pivoted from hockey gear to medical masks

Tax planning for business owners in the current environment: Tax tips for business owners navigating the pandemic

Real estate market in Canada could see significant declines: Distancing, economic uncertainty to hurt home sales: RBC

Counsel Portfolio Services makes changes to pricing: Counsel enhances tiered pricing program

On the pulse – New frontiers in fintech

With challenges come opportunities: Coronavirus: New challenges and opportunities for fintech

How COVID-19 may change banking: Reimagining banking during and after COVID-19

Fintechs can benefit from partnerships with private banks: Private banks may prove profitable partners for fintechs

Improving cash management systems: Firms look to better cash management capabilities

Answering questions about a digital transformation: Banks questions about doing digital transformation

Improving the process for online account openings: When opening accounts in branches becomes impossible

Helping advisors with remote client engagement tools, free until July: Wealthtech firm offers tool free of charge 

High-net-worth topics

Reviewing your estate plan: How to take advantage of new estate planning opportunities caused by the coronavirus

The wealthy still bullish on the economy over the long term: Wealthy U.S. investors and business owners look hopefully to long term

Polls & surveys – What financials are saying

Canada’s stimulus measures could help ease the impact of COVID-19 (DBRS): Thumbs up for Canada’s large stimulus effort: DBRS

24% of millennials bought stocks despite volatile markets (Bankrate): Quarter of millennials bought stocks amid recent volatility: Bankrate

In this time of rising uncertainty, please know that ext. is closely monitoring COVID-19 and its impact – current and potential – on our firm, our clients’ businesses and the overall financial services industry.

We remain committed to seamless service for our clients and the well-being of our employees during this time.

If you have any questions about business continuity at ext. – or how you can effectively communicate these and other timely issues with your clients, please reach out to your account manager or contact us 1.844.243.1830 or

Monday morning briefing: Jobless claims go vertical

Providing help to small businesses. Protecting cryptocurrencies from theft. PE firms facing uncertainty between helping portfolio firms and making acquisitions. And much more in this week’s briefing.

Economic/industry news

The BoC makes another emergency rate cut: Bank of Canada cuts key rate to 0.25% as virus, oil fallout deepens

Canadian government’s stimulus plan becomes law: Federal bill with more than $100B in COVID-19 aid is now law     

Breaking down the US$2 trillion stimulus package: What’s in Congress’s $2 trillion coronavirus stimulus package

How banks can help small businesses: COVID-19 is crushing small business: Can banks move fast enough?

Understanding the underperformance of value stocks: Moving beyond the naive definition of value investing

How COVID-19 may impact the asset allocation of DB plans: The impact of coronavirus on DB pension funding status, asset mix

Bond ETFs trading at large discounts to NAV: Bond ETFs’ liquidity tested amid market stress

Chart of the week


Initial jobless claims in the U.S. rose to 3.28 million for the week ended March 21. This sharply surpassed market expectations of 1.70 million jobless claims, and is the highest amount ever recorded. COVID-19 is causing a massive disruption to the U.S. economy, which is causing many Americans to find themselves out of work and running out of money. The US$2 trillion spending plan may provide some assistance to those hurt by COVID-19, but will it be enough? Let us know what you think.
Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

COVID-19’s impact on commonly held hedge fund stocksHow COVID-19 is impacting popular hedge fund stocks

For some, it’s buying timeHedge funds legends quietly contacting investors, citing historic buying opportunity

PE firms facing uncertainty between helping portfolio firms and making acquisitions: Flush with cash, PE firms confront their new reality

Providing support to registered funds: SEC provides temporary flexibility to funds hurt by coronavirus crisis

News and notes (Canada)

CSA announces temporary blanket relief: Securities regulators get flexible in face of COVID-19 concerns

Providing help to small businesses: BMO offers relief to small businesses

Mutual funds and ETFs saw strong net sales in February: ETF and mutual fund sales neck and neck in February

JR Shaw passes away at 85‘Titan of business and philanthropy’: Telecom giant JR Shaw dead at 85

On the pulse – New frontiers in fintech

Mobile video banking usage increasing: Will the pandemic catapult mobile video banking into the big time?

Some virtual tools for working from home: 5 tools for remote working

Understanding low-code: What’s low-code all about? An interview with Mike Heffner, Appian

Trade processing can benefit from new technology: In pursuit of trade processing perfection

Protecting cryptocurrencies from theft: The most proven ways to protect crypto money from hackers

The self-employed need protection: COVID-19 exposes urgent need to protect the self-employed

High-net-worth topics

How the wealthy are responding to COVID-19: Billionaire tracker: Actions the world’s wealthiest are taking in response to the coronavirus pandemic

Family offices hopeful a recovery will come soon: Family offices see market recovery within 12 months: Survey

Polls & surveys – What financials are saying

Many plan sponsors expect a recession (NEPC): Plan sponsors expect recession, negative S&P 500 returns in 2020

Canada likely headed for a recession (CIBC): Recession is inevitable, but how long will it last?

In this time of rising uncertainty, please know that ext. is closely monitoring COVID-19 and its impact – current and potential – on our firm, our clients’ businesses and the overall financial services industry.

We remain committed to seamless service for our clients and the well-being of our employees during this time. If you have any questions about business continuity at ext. – or how you can effectively communicate these and other timely issues with your clients, please reach out to your account manager or contact us 1.844.243.1830 or

Monday morning briefing: A lost decade?

Spotlight on fintech as more people stay home. ESG funds performing relatively well. Private equity will be challenged by the spread of COVID-19. And much more in this week’s briefing.

Economic/industry news

Canada’s inflation rate was 2.2% in February: Annual pace of inflation cools to 2.2% in February

The BoE reduces its Bank Rate by 15 basis points: Coronavirus: UK interest rates cut to lowest level ever

More stimulus measures from the ECB: European Central Bank announces massive stimulus plan to calm markets

Will actions by central banks help?: Liquidity measures abound, but markets remain spooked

ESG funds performing relatively well: ESG investments performing well on relative basis during downturn

NYSE to move to all-electronic trading: NYSE to shut equities, options trading floors

Chart of the week


The S&P/TSX Composite Index declined 14% last week alone. Since the beginning of February, when concerns heightened over the spread of COVID-19, the S&P/TSX is down approximately 32%. As a result, the S&P/TSX Composite Index has lost almost all of the gains achieved over the past 10 years. While the global economy is going to suffer in response to the spread of COVID-19, we expect quality companies to recover and persevere over the long term. Let us know what you think.
Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

Hedge funds had positive inflows in JanuaryHedge funds reverse two-month redemption trend with USD21.2bn inflows in January

PE will be challenged by the spread of COVID-19How COVID-19 is shaping up to be a major test for PE

A look at the value of PE managers: Private equity essentials: How private equity managers create value

Guaranteeing safety of money market funds: Treasury proposes to guarantee money market funds in stimulus

Mutual fund sales and performance over the past two weeksMutual funds scorecard: March 19 edition

Bond fund flows increased in February: Investors fled to bonds in February: Morningstar

News and notes (Canada)

Canadian federal government introduces massive spending plan: Liberals pledge up to $82 billion in spending, deferred taxes

Caldwell Investment Management launches first ETF: Caldwell enters Canadian ETF market

The CSA announced extension to its filing deadlines: CSA extends filing, comment deadlines

Canada may be headed towards a recession: Canada facing recession: TD Economics

On the pulse – New frontiers in fintech

Bigger spotlight on fintech as more people stay home: Fintechs getting a boost from coronavirus outbreak

Is America ready for open banking?: Is it finally time for open banking’s debut in America?

Understanding the ethics of AI: The Ethics of AI: AI in the financial services sector: grand opportunities and great challenges

It’s important that companies maintain their focus on customers: Even in the age of COVID-19, you need to stay focused on the customer

Helping kids develop good money habits: Revolut launches app for kids

Why COVID-19 could speed up the digital revolution: Ad mogul Martin Sorrell says coronavirus will “accelerate the digital revolution”

High-net-worth topics

Preparing to put cash back into the market: Ultra-rich families poised for spending splurge after stock rout

Structured notes gaining popularity among the wealthy: Citigroup’s wealthy clients are snapping up structured notes

Polls & surveys – What financials are saying

Fund managers’ sentiment falling fast (Bank of America): Historic collapse in global fund manager sentiment: BofA survey

Spread of COVID-19 affecting the finances of Americans (LendingTree): 63% of Americans say virus outbreak has impacted their finances

In this time of rising uncertainty, please know that ext. is closely monitoring COVID-19 and its impact – current and potential – on our firm, our clients’ businesses and the overall financial services industry.

We remain committed to seamless service for our clients and the well-being of our employees during this time. If you have any questions about business continuity at ext. – or how you can effectively communicate these and other timely issues with your clients, please reach out to your account manager or contact us 1.844.243.1830 or

Monday morning briefing

Private equity could get more aggressive. The wealthy are focused on minimizing losses. SEC looking to confirm adherence to ESG principles. And much more in this week’s briefing.

Economic/industry news

The Fed reduces its central interest rate to 0%–0.25%: Federal Reserve cuts rate to zero and launches massive $700 billion quantitative easing program

The BoC makes emergency rate cut: Bank of Canada cuts key interest rate to 0.75%

The ECB announces stimulus measures: ECB to let banks run lower capital levels to deal with virus

BoE lowers Bank Rate to 0.25%: Bank of England cuts interest rate to 0.25%

The economic growth of G20 nations slowed in the fourth quarter of 2019: G20 growth was sluggish prior to COVID-19

How to help the U.S. economy: Cut payroll taxes? No, Trump should stimulate ventilator companies

SEC looking to confirm adherence to ESG principles: ESG funds might soon have to prove to SEC they’re actually ESG 

Managing investors amid volatile markets: How advisors manage market volatility

News and notes (U.S.)

Private equity could get more aggressivePrivate equity firms won’t waste another crisis

How COVID-19 will change the environment for M&ACoronavirus alters the merger playbook for dealmakers

It’s time to buy, according to Howard Marks: Oaktree’s Howard Marks says he’s starting to find bargains to buy

Reforming insurance investment disclosures: SEC reforms insurance investment disclosure

News and notes (Canada)

Harvest launches unhedged units of three ETFs: Harvest announces unhedged units of three ETFs

Total value of Canadian PE deals declined last year: Private equity investment dipped in 2019: report

IIROC may loosen some regulatory requirements: Compliance requirements may be eased amid COVID-19 concerns

Private pension assets grew in the third quarter of 2019: Pension assets up: StatsCan

On the pulse – New frontiers in fintech

Moving to the cloud: Run your bank in the cloud: Crazy or fintech smart?

How COVID-19 could impact the fintech sector: How the coronavirus could positively and negatively affect fintechs

The challenges facing a fintech startup: 4 hurdles every fintech startup must overcome

Could branches go obsolete?: Why customers won’t set foot in banks in the future

AI is contributing positively to the sales process: Making the sale with AI and data

What you need to know about PSD2: The PSD2 deadline: 8 things businesses needs to know

High-net-worth topics

The wealthy are focused on minimizing losses: How wealthy investors are managing their portfolios amid the coronavirus scare

Here are the best cities for the high-net-worth: Top 12 global cities for the ultra-wealthy

Polls & surveys – What financials are saying

Private equity allocations set to rise in 2020 (Torys LLP): Pension funds set to increase private equity allocations: survey

Younger generation struggling to get quality advice (Betterment): Millennials, Gen Z try to build retirement savings but face obstacles: Betterment

For financial marketing and investment commentary help, contact us at 1.844.243.1830 or

Monday morning briefing: How low can yields go?

Who does the data belong to? Start young to generate wealth. How to serve women’s financial needs. And much more in this week’s briefing.

Economic/industry news

The Fed announces an emergency rate reduction: Federal Reserve announces first emergency rate cut since the financial crisis 

The BoC cut its rate by 50 basis points: Bank of Canada follows Fed with rate cut as virus fears mount

COVID-19 to impact trade activity: Coronavirus to become bigger trade barrier than U.S.-China spat

Institutional investors prefer private markets for investment: Institutional investors planning to allocate more to private assets: survey

Is a comeback due for value ETFs?: When will value ETFs emerge from their prolonged slump?

Chart of the week


An emergency interest rate reduction by the U.S. Federal Reserve Board of 50 basis points, alongside an investor flight to safety, has pushed the 10-year U.S. Treasury yield to record-low levels. The S&P 500 Index was volatile again last week, as concern about COVID-19’s potential impact on the global economy was heightened. With equity prices falling, the dividend yield of the S&P 500 Index rose, and is now more than two times higher than the 10-year Treasury yield. How low can Treasury yields go? Let us know what you think.
Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

Finding yield in private marketsFinding safe havens in private markets

Staying invested in the winnersPE firms are holding on to winners longer

Active fund managers’ returns relatively strong in February: Active fund managers outperformed as coronavirus shook stock market

Pershing adds two new fee optionsPershing announces subscription and zero-fee options for RIAs

Mutual fund sales and performance over the past two weeksMutual funds scorecard: March 3 edition

News and notes (Canada)

National Bank launches five new ETFs: National Bank introduces new ETFs

Invesco launches U.S. equity ESG ETF: Invesco ETF filters S&P 500 companies through ESG criteria

Banks reduce their prime rates: Several banks match Bank of Canada with 50-basis-point cut to prime interest rate

Understanding the RDSP: Common RDSP misconceptions

CWB expands presence in high-net-worth market: CWB buying T.E. Wealth and Leon Frazer from iA Financial

On the pulse – New frontiers in fintech

Who does the data belong to?: Fight over consumer data ownership pits banks against fintechs

Preparing to meet compliance standards: Transformative regulation finds its feet in 2020

The outlook for banking and capital markets, according to Deloitte: 2020 banking and capital markets outlook

Digital currency adoption could impact the U.S. dollar: ING economist: The US has most to lose in war of digital currencies

The challenges of succeeding in emerging markets: The unique challenges to scaling fintechs in emerging markets

Fintech sector being impacted by COVID-19: How coronavirus is disrupting the fintech sector

High-net-worth topics

Start young to generate wealth: It’s easier to become a millionaire if you’re a millennial – not in your 50s or 60s, says money expert

Improving your family office: 4 practical tips to transform your family office into a proactive organization

Polls & surveys – What financials are saying

How to serve women’s financial needs (CIBC): Tips for meeting women’s financial needs

Retirement savers not deviating from their plan (American College of Financial Services): Retirement investors staying the course despite coronavirus worries: survey

For financial marketing and investment commentary help, contact us at 1.844.243.1830 or

Monday morning briefing: Volatility spikes

Is a global recession on the horizon? Encouraging the high-net-worth to buy amid volatility. The PE industry can benefit from AI. And much more in this week’s briefing.

Economic/industry news

Canada’s GDP grew 0.3% (annualized) in Q4: Canada’s output stalls as exports and business investment drop

U.S. economic growth was 2.1% in Q4 19: U.S. economy grew at 2.1% rate in Q4 but virus threat looms

PRI reporting deadline quickly approaching: PRI reporting deadline: A race to the finish line in 2020

The benefits of staying private: Why more businesses are choosing to stay private

M&A can help portfolios in volatile markets: Turning M&A deals into a stable source of returns

Is a global recession on the horizon?: How the coronavirus could help “push the world to the brink” of recession

Chart of the week


The number of cases of COVID-19 around the world is rising, and the VIX Index has spiked to reflect he uncertainty this has caused. Countries such as South Korea, Italy and Iran experienced a jump in confirmed cases, and there are over 83,000 confirmed cases of Covid-19 across the world. Major global indices are now in negative territory for the year. Clinical trials of a potential drug to combat the virus are underway, but those trials may not be completed for another month. How deep will losses extend? Let us know what you think.
Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

Hedge funds rose 0.07% in January: Hedge funds off to a weak 2020 start as COVID-19 outbreak weighs on global growth outlook

Looking to allocate more assets into alternative investments: Health-care systems want more alternative assets. But can they get them?

A bitcoin ETF is unlikely in 2020SEC quashes dreams of bitcoin ETF with another rejection

JPMorgan Chase looking to address climate changeJPMorgan to stop financing arctic drilling, coal mining

Franklin Templeton launches three thematic ETFsFranklin Templeton joins thematic ETF party with three new funds

Schwab to purchase fixed income SMA firmSchwab to buy $10.5B RIA focused on fixed income

News and notes (Canada)

Sun Life launches five private pools: Sun Life launches new private pools

Mackenzie introduces new small- and mid-cap fund: Mackenzie launches new mutual fund

Harmonizing rules for crowdfunding: CSA floats enhanced Canadian crowdfunding rules

How the new mortgage stress test could impact banks: Report sounds alarm over softer mortgage stress tests

On the pulse – New frontiers in fintech

How to choose the best fintech partner: A vetting guide for banks mulling fintech partnerships

Ensuring a successful digital transformation: How to avoid digital transformation failures in banking

The PE industry can benefit from AI: How AI can bring new insight to private equity deals

Cybersecurity starts in the C-Suite: The c-suite and cyber security: taking the blame and taking action

New technology can help solve climate change: How to use technology to solve climate change and cloud waste

The BoC looking at a digital currency, just in case: Bank of Canada to create its own digital currency as ‘contingency,’ deputy says

High-net-worth topics

Encouraging the high-net-worth to buy amid volatility: Advisors to rich pitch equities, private markets after plunge

The vacation destinations for the young high-net-worth: How the young and rich are now spending their vacations

Polls & surveys – What financials are saying

Executives in the U.S. anticipate a higher tax liability in 2020 (BDO): Most businesses expect their taxes to go up this year: survey

Most people don’t like talking about money (FP Canada): Let’s not talk about sex – or money

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Monday morning briefing: Retail sales are still weak

Fund managers are less optimistic. Being wealthy is more than just having a lot of money. And much more in this week’s briefing.

Economic/industry news 

Canada’s inflation rate was 2.4% in January: Inflation rises 2.4% amid higher gas prices; core measures decelerate

Will ESG indices become more popular than traditional indexes?: MSCI says ESG indexes will be bigger than traditional gauges

Which banks have the most female directors?: Top 12 big banks for female board membership

Looking at the performance of low-volatility ETFs: Are low-volatility equity ETFs performing as planned?

The changing nature of financial advice: McKinsey on wealth management – the “Netflixing” of advice

Chart of the week

Canadian retail sales grew 1.6% in 2019, the weakest pace since 2009. This chart demonstrates the clear slowdown in retail sales across the Canadian economy over the past year. This signals weakness in personal spending. Rising debt, higher insolvencies and pressure on household finances in response to higher prices for staples, such as food, are weighing on Canadians’ pocketbooks. Do you believe Canadian retail sales will weaken further? Let us know what you think.
Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

Analyzing Q4 filingsQ4 2019 filings insights

Hedge funds rose 8.67% last year: Eurekahedge Hedge Fund Index up 8.67 per cent in 2019

Handing out 2019 PE awards: 2019 Pitchbook private equity awards

Morgan Stanley to acquire E*TradeMorgan Stanley dives deeper into retail with E*Trade deal

Franklin Templeton to purchase Legg MasonFranklin Templeton buying Legg Mason for US$4.5 billion

Mutual fund sales and performance over the past two weeksMutual funds scorecard: February 18 edition

Michael Milken has been pardoned: Michael Milken pardoned by President Trump

News and notes (Canada)

Restrictions proposed on DSC back-end fees: DSC ban coming in mid-2022

Dynamic launched new ETFs: Dynamic launches two active ETFs

A new designation for financial advisorsAdvocis launches new advisor designation

Fairstone Financial to be acquired by Duo Bank: Duo Bank buying Fairstone Financial

On the pulse – New frontiers in fintech

Fintech firms to watch in 2020: The Forbes Fintech 50: The most innovative fintech companies in 2020

Retail banking trends for the upcoming year: Top 10 retail banking trends and priorities for 2020

Why big tech could enter financial services: The role of big tech in financial services

What may be in store for bank branches: The future of the branch experience

Developing a strategy for data and AI: EU sets out plans for big data and AI

OTPP invests in cybersecurity firm: Ontario Teachers’ buys stake in cybersecurity firm, Caisse portfolio companies make acquisitions

AI financial planning firm receives investment: Financial planning startup scores seed funding

High-net-worth topics

Being wealthy is more than just having a lot of money: Beyond money: 4 ways advisors help clients achieve personal wealth

Insuring Australia’s high-net-worth against cybercrimes: AIG puts cyber into new policy for high net worth families

Polls & surveys – What financials are saying

Fund managers are less optimistic (BofA): Fund managers’ bullishness tapers off in February: BofA survey

Number of RRSP contributors rises in 2018 (Statistics Canada): RRSP contributions are up, but their popularity with taxpayers is down

For financial marketing and investment commentary help, contact us at 1.844.243.1830 or

Tuesday morning briefing: Germany continues to struggle

Private equity’s success in the NBA. Helping companies eliminate wasteful spending. Family offices favour PE and real estate. And much more in this week’s briefing.

Economic/industry news

The U.S. inflation rate was up in January: US underlying consumer prices rise in January

Thematic funds could be beneficial in portfolios: Where do thematic funds fit in a portfolio?

Will hedge funds see more outflows this year?: Hedge funds to lose $20 billion from investors this year

Advisors do a better job of constructing portfolios: Using advisors improves portfolio diversification for 90% of investors: Vanguard

Chart of the week


Germany just announced that its economic growth slowed in the fourth quarter of 2019. Ongoing trade tensions and the slowdown in global economic growth have negatively impacted the German economy. Since the beginning of 2018, there has been a clear slowdown in economic growth in Germany. Manufacturing, one of the nation’s most important sectors, dropped markedly. Industrial production has also weighed on growth. Please tell us where you think the German economy is headed.
Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

Hedge funds fell 0.18% in January: Hedge funds down 0.18 per cent in January

Private equity’s success in the NBA: Private equity is dominating the NBA in 2020

The rise of direct lending: Following a decade-long uptick, direct lending continues to rise

Co-investment funds benefit from lower feesWhy co-investment funds outperform in private equity

BlackRock had US$298 billion in global flows in 2019BlackRock steals top spot for 2019 global inflows from Vanguard

News and notes (Canada)

BMO introduces new ETFs: BMO launches 5 new ETFs

RBC iShares looking to launch three green ETFs: RBC iShares pushing further into ESG

Canadian DB plans returned 14% last year: Canadian DB funds generate second-highest returns in a decade: RBC

A look at who is driving the housing boom in Canada: Young, well-heeled immigrants drive Canadian housing boom

CFA Level 1 can be used in place of the CSC: CFA meets IIROC licensing standards

On the pulse – New frontiers in fintech

Banks are looking at partnerships with fintech firms: Fintech deals seen as innovation shortcut by financial institutions

A look at what may be next for fintech: Building the next stage of fintech

How to handle the expectations of the modern customer: Customer experience in the 2020s

Helping companies eliminate wasteful spending: Fintech startup Ramp aims to disrupt the corporate credit market

Could AI help boost retirement savings?: Tick, tick, tick…

Enhancing the popularity of Eno: Capital One doubles down on chatbot with new features and marketing

High-net-worth topics

Family offices are favouring private equity and real estate: Family offices disrupting traditional investment models

How advisors can attract the high-net-worth: 3 things the wealthy need from their advisors

Polls & surveys – What financials are saying

Debt can ruin relationships (Credit Canada): It’s not you, it’s your debt: couples call it quits over finances

Canadians are worried about a retirement savings shortfall (Scotiabank): More than half of Canadians fear not having enough for retirement, says poll

Canadians are delaying saving for retirement (Oaken Financial): Half of Canadians put off retirement saving, survey finds

For financial marketing and investment commentary help, contact us at 1.844.243.1830 or

Monday morning briefing: Tesla in overdrive

Why value may not bounce back as high as some think. Not so fast on a cashless society. Don’t assume that all high-net-worth individuals are the same. And much more in this week’s briefing.

Economic/industry news

U.S. economy added jobs in January: January adds a much stronger-than-expected 225,000 jobs, with a boost from warm weather

Canadian unemployment rate moved lower in January: Canada’s labour market picks up steam for second straight month

Why value may not bounce back as high as some think: Why value investors shouldn’t expect a ‘massive’ comeback

Why factor ETFs could become more popular: After trailing market, factor ETFs may shine in a low-return environment

Don’t overlook farmland as an asset class: A high-return, often overlooked, asset class is getting easier to invest in

Chart of the week


What a ride it’s already been in 2020 for Tesla Inc. Shares of the electric car company have risen almost 80% thus far in 2020, hitting an intra-day high of $969 on February 4. Why the huge run up in share price? Many believe the company should ramp up production in the coming years, while others believe it is rising on pure momentum and investors’ fear of missing out. Let us know what you think.

Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

Two Sigma looking to attract outside investors for its private equity fund: Inside Two Sigma’s billion-dollar private-markets gambit

Not enough consistent data for ESG decisions: Why hedge fund managers say they avoid sustainable investing

Fund giant to enter private equity: Vanguard to enter private equity space

Future popularity of nontransparent ETFs unknownNontransparent ETFs: Transformational or just another product?

Mutual fund sales and performance over the past two weeksMutual funds scorecard: February 4 edition

News and notes (Canada)

TD launches real estate alternative fund: TDAM launches real estate fund

First Trust launches new ETF: First Trust launches buffer ETF

Horizons launches three total return ETFs: Horizons ETFs launches three new total return ETFs

ETFs inflows were $4.1 billion in January: Flows into Canadian ETFs top $4B for third straight month

Are annuities coming to the TFSA?: CLHIA recommends TFSAs be allowed to hold life annuities

Canadian DB plans rose 2.52% in the fourth quarter: Canadian DB plan returns rise in fourth quarter as equity markets rebound 

On the pulse – New frontiers in fintech

The difficulty in completing a digital transformation: Digital transformation requires more than technology upgrades

Potential trends in data for 2020: Is data our most valuable commodity? 2020 data trends

Not so fast on a cashless society: Cashless shopping may be here … but a cashless society? Nah!

Considering the development of a cloud-based platform specifically for financial institutions: Goldman mulls industry-specific financial cloud

The state of cybersecurity: The state of the cyber security market, according to BlackBerry’s CTO

Silicon Valley Bank partners with Mastercard on virtual card launch: Silicon Valley Bank launches virtual cards in the UK

High-net-worth topics

Don’t assume that all high-net-worth individuals are the same: Avoid the ‘assumption trap’ with your high-net-worth clients

The importance of cash for the high-net-worth: Founder of investment club for ultra-wealthy sees value in cash despite Dalio calling it ‘trash’

Polls & surveys – What financials are saying

Bank customers receptive to digital advice (J.D. Power): Retail bank customers keen to receive advice digitally: study

More Canadians have RRSP accounts (BMO): RRSP account size rose in 2019, finds BMO study

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Monday morning briefing: China’s GDP

Due diligence key in offering PE to retail investors. Family offices’ top investments are private equity and hedge funds. SEC releases best practices for cybersecurity. And much more in this week’s briefing.

Economic/industry news

U.S. Federal Reserve Board held rates steady at 1.50%-1.75%: Fed holds rates steady, affirms commitment to higher inflation

USMCA signed into law in the U.S.: Trump signs new NAFTA into law, sealing political win

Negative debt still rising: World’s pile of negative debt surges by the most since 2016

Financial advisors should be proud of their role and impact: 17 reasons financial advisors should be proud of their profession

Why ETFs need fees: ETF issuers defend need for fees

Understanding the differences within ESG: Defining ESG investing and understanding its uses

Chart of the week

In recent years, trade tensions with the U.S., weaker manufacturing and high debt levels have weighed on China’s economic growth. Now, the spread of the coronavirus could put further pressure on economic conditions in 2020. Many global companies such as Apple Inc. and Starbucks Corp. have temporarily shut down manufacturing facilities and stores in China. Given that the Chinese economy is such an important linchpin to global economic growth, what will the impact be on the global economy over the first and second quarters of 2020? Let us know what you think.

Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

Interest in hedge funds still highInvestors pulled nearly $100 billion from hedge funds in 2019, but UBS insists popularity isn’t waning

Understanding private equity returns: Red flags in alluring private equity track records

Due diligence key in offering PE to retail investors: Private equity needs due diligence help to go mainstream

Sovereign wealth funds and pensions may invest more heavily in PE in 2020: Pensions and sovereign wealth funds to become more sophisticated investors in 2020

VC interest in cannabis was strong in 2019: Even as overall deals declined, VC investments in cannabis nearly doubled over 2019

Fractional share trading offered by FidelityFidelity now offers fractional share trading

News and notes (Canada)

CIBC launches the CIBC Flexible Yield ETF: CIBC launches fixed-income ETF

CI launches three liquid alternative ETFs: New liquid alt ETFs launched by CI

Wealthsimple to launch ETFs: Wealthsimple to enter the ETF market

Congratulations to the FundGrade A+ award winners: 2019 Awards

On the pulse – New frontiers in fintech

Why financial institutions need to innovate to thrive: Innovation lessons that respond to fintech challenges

A framework for digital currencies: The global consortium for digital currency governance

SEC releases best practices for cybersecurity: SEC releases cybersecurity, data loss best practices

Why AI standards are needed: Market contemplates AI standards amidst regulatory pressures

New digital onboarding helping Schwab advisors: Schwab says advisors are embracing its new digital onboarding tool

High-net-worth topics

Family offices’ top investments are private equity and hedge funds: Private equity, hedge funds top among family office investments

The high-net-worth expect the bull market to continue: Tax planning a top concern for ultra-high-net-worth investors during election year, according to Tiedemann Advisors survey

Polls & surveys – What financials are saying

Advisors bullish on Canadian equities (Horizons): Advisors and investors optimistic about equities in 2020

Generation Z in the U.S. more willing to use credit cards (TransUnion): Generation Z racking up more card debt than millennials are in U.S.

Many Canadians don’t have a good understanding of the differences between RRSPs and TFSAs (TD): Many Canadians clueless about how TFSAs, RRSPs work

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Monday morning briefing: Where’s oil going?

Activists are focusing on ESG. Is a digital currency on the way from central banks? Retirement plans are lagging the market. And much more in this week’s briefing.

Economic/industry news

The Canadian inflation rate was 2.2% in December: Inflation holds steady at 2.2% in December

The Bank of Canada held rates steady: Bank of Canada opens door to rate cut on persistent slowdown

Advisors need to understand human behaviour: When advisors don’t understand clients’ behaviours

Keep an eye out for these ESG trends in 2020: 5 ESG trends to watch for in 2020: MSCI

Are there potential opportunities in Japanese equities?: What’s driving Japanese equities

Why value investing could get a pick-up in a market downturn: How value investing helps investors weather volatility

Chart of the week

Despite a volatile year, the price of oil rose in 2019. Production cuts and progress towards the phase-one trade deal between the U.S. and China contributed to the increase. However, oil prices dramatically fell in the new year, as global demand once again came into question in response to the outbreak of the coronavirus. Canadian energy companies are feeling the pinch from lower oil prices and additional headwinds, such as the uncertainty around the TransCanada pipeline. Will we see a broad-based improvement for Canada’s energy sector? Is government help on the way? Let us know what you think.

Used with permission of Bloomberg Finance L.P.

News and notes (U.S.)

Hedge funds returned 8.74% in 2019Hedge funds up 8.74 per cent in 2019, says Eurekahedge

Activists focusing on ESG: Hedge fund activists pivot to ESG

Asian PE unit helping Morgan Stanley’s earnings: Morgan Stanley’s record results boosted by massive private equity coup in China

Seth Klarman finding opportunities in value stocks: Seth Klarman passionately defends value investing and said its time is coming again soon

Keep an eye on the operationsWhen it comes to hedge funds, don’t forget the operational side, says this industry veteran

News and notes (Canada)

Fidelity launches new ETFs: Fidelity Investments introduces new ETFs

Vanguard launches fixed income ETF: Vanguard launches new ETF

Purpose Advisor Solutions purchases advisor platform from Wealthsimple: Purpose Advisor Solutions to acquire Wealthsimple for Advisors

Wealthsimple launches cash account: Wealthsimple expands into everyday banking with new cash account

Net sales of ETFs were $4.6 billion in December: ETF sales surpass mutual fund sales in December

On the pulse – New frontiers in fintech

2020 may be a big year for fintech: Why 2020 is the year for fintech

Headwinds to the digital banking transformation: Why most digital banking transformation efforts have stalled

Still room for growth in adopting advanced analytics: Banks yet to fully adopt advanced analytics

Lots of potential for businesses with 5G technology: Open networks and the road to 5G

Is a digital currency on the way from central banks?: One in five people could have access to central bank digital currencies within three years

BMO to acquire Clearpool Group: BMO Financial to acquire fintech firm

High-net-worth topics

How the high-net-worth are invested to protect against a market downturn: Bloomberg radio interviews Tiger 21 founder on putting together an all-weather portfolio

The high-net-worth expect the bull market to continue: Wealthy investors see nothing that will stop this relentless bull market

Polls & surveys – What financials are saying

36% of investors expect global economic growth to improve in 2020 (BofA): Fund managers remain cautiously bullish: BofA survey

Retirement plans are lagging the market (University of Missouri): Even with an advisor, your retirement plan probably isn’t beating the market: survey

Canadians still prefer human advice (CIBC): Canadians prefer human advice for financial matters

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