Privacy Policy

At Ext. Marketing Inc. (“Ext.” or “We” or “Us”), we respect the privacy of your personal information and are committed to protecting it and using it solely for the purpose for which it was collected. The objective of this privacy policy is to inform you of our privacy practices. We wish to provide you with information on why and how We collect your personal information and on how it is kept and used.

Scope & Application

This policy applies to all personal information collected by Ext. from the website (the « Website »), and also through communications you may have directly with Ext. by e-mail, phone or otherwise, regarding the marketing services or programs offered by Ext. This policy is subject to the relevant Ontario legislation, Personal Information Protection and Electronic Documents Act, as well as other applicable legislation and regulations.

Your Personal Information: What We Collect & Why We Collect It

We collect certain types of personal information from users communicating with us, in particular, when these users request information through the Website regarding Ext.’s services or subscribe to a mailing list to receive communications. In most cases, the personal information requested is the following: name, business name, e-mail address and phone number.

This information is collected and used notably for the following reasons:

  • to allow us to answer your request for information and to ensure a follow up with you regarding your request;
  • to send out communications regarding our marketing services and programs;
  • to improve the content of our website;
  • for marketing study and survey purposes; and/or,
  • to develop, improve or market marketing services and programs in alignment with our users’ needs and to provide users with information that We feel may be of interest to them.

The personal information we collect is used solely for the purpose for which it was collected.

Ext. may send you information regarding our marketing services or programs by e-mail. You can choose to receive communications from Us by filling out the form on our Website and/or by providing Us with your express consent. Ext. may also send you communications in other situations, in compliance of applicable legislation.

Following your information request, an agent may call you to answer your questions and provide you with the proper information you asked for. At this occasion, you can withdraw your consent to receive any communications from Ext. You can also cancel your subscription to such communications through the unsubscribing mechanism included in each communication. At all times, Ext. will comply with our legal obligations regarding management of your personal information and the cancellation of your subscription. Please read the conditions detailed in the “Information” section below.

Electronic Information on Our Website

We may sometimes collect information that is not of a personal nature, such as the date and time of your request, the type of Internet browser or operation system you use or the domain name from which you were linked to our Website. If you use a mobile device to access our websites and online resources, we also may collect information about your device, such as your device ID and device type, as well as usage information about your device.

We may also collect information that allows us to examine aggregate interest patterns such as the marketing services and programs regarding which you request information or information about users’ browsing patterns.

This information will not be linked to the personal information provided when you sign-up to receive communications from Ext.

How Your Personal Information is Stored & Communicated

Ext. keeps personal information for the period of time it deems reasonable either to fulfill the identified purposes or in accordance with the law, whichever timeframe is longer. We establish retention criteria based on the type of information collected. Once the identified purposes have been reached and your personal information is no longer required, or if you request that such information be deleted, We ensure it remains anonymous or destroy it in a way that ensures protection against unauthorized access or communication.

We never disclose your personal information to anyone outside of Ext. without your consent, except for the following:

  • our goods or services providers, whether they be organizations or individuals, whose services have been retained to carry out duties on our behalf (e.g., organization and management of promotions offered by Ext., data processing, file management, etc.). Ext. takes the necessary measures, by contractual means or otherwise, to ensure that these third-party goods or services providers process your personal information for the sole purpose identified by Ext., and that they protect this personal information to the same extent that Ext. protects the personal information in its possession;
  • any entity resulting from a merger or change in control of Ext. in whole or in part, only if the parties have signed an agreement stipulating that the collection, use and disclosure of information is limited to the objectives of the commercial transaction; and/or,
  • any public authority if the law so requires.

We do not transfer your personal information to a promotional partner unless you have specifically given us consent to do so.

Personal Information Regarding Minors

The information contained on our Website is destined to persons who have reached the college age. Ext. only collects and uses personal information for the purposes enunciated here above.


All data is stored on our servers with high-security safeguards, protected against misuse and access by unauthorized individuals. In conformity with this privacy policy, Ext. also protects personal information disclosed to third parties in order to maintain the information’s privacy and to respect the purpose for which it was collected. This information is only made available to individuals (employees or agents) who require access to such information to carry out their responsibilities.

External Hyperlinks Posted on Our Website

Our Website may include hyperlinks to websites that are independent from ours. By clicking on such hyperlinks, you leave our Website. Ext. does not exercise any control on the operation of these websites, and the fact that they are listed on our Website does not incur Ext.’s liability in any manner. Any personal information you submit through these websites is subject to such websites’ privacy policy.

Changes to the Privacy Policy

Every once in a while, Ext. may modify its privacy policy. Please consult it from time to time. In the event of a modification, We will update the date of the document. Please visit this section frequently.


Should you have any questions regarding our privacy policy, on access to personal information or the collection, use and disclosure of personal information, on how to file a complaint or if you wish to withdraw your name from one or several of our mailing lists or to update your personal information, please contact us.