The investment industry isn’t always easy to predict, but one thing is certain: the financial services marketing and communications landscape will constantly evolve. This was evident in our recent exploration of digital marketing trends. And there’s so much more to come! We foresee unprecedented evolution fueled by emerging technologies and shifting investor behaviours in the next five to 10 years. The future of digital content marketing presents exciting opportunities for the financial services industry.
What can we expect from financial marketing over the next five years?
1. Increased Personalization
Content will become even more personalized and tailored to individual customer needs and preferences. Advanced data analytics and AI technologies will enable financial marketers to deliver highly targeted content, personalized recommendations and customized experiences.
Financial education and engagement may incorporate gamification elements to make learning and managing finances more interactive and enjoyable. Gamified experiences can help users understand complex financial concepts, track progress, and incentivize positive financial behaviours.
3. Voice-Activated Content
Voice-search optimization and voice-activated financial advice services will become increasingly prevalent components of marketing strategies.
4. Emphasis on Visual and Video Content
Visual and video content will continue to gain prominence in financial services marketing. Infographics, short videos and visual storytelling will be used to simplify complex financial information and captivate audiences with visually appealing content. Read more about ramping up your video marketing efforts here.
What about over the next 10 years?
1. Seamless Integration of Content and Transactions
Content marketing will become seamlessly integrated with transactional experiences. Financial brands may provide educational content and personalized offers at various touchpoints throughout the customer journey, ensuring a cohesive and value-driven experience.
2. Blockchain and Cryptocurrency Content
There is likely to be an increased focus on content aimed at educating audiences on the potential benefits, risks and investment opportunities in the blockchain and cryptocurrency spaces – including an emphasis on decentralized finance (DeFi) and digital assets.
3. Hyper-Personalization through Data Insights
By leveraging growth in data collection and analysis technologies, companies will gain access to improved insights into customer behaviours, preferences and needs. Content will be delivered in real time, enabling financial brands to provide timely and relevant information to their audiences.
4. Enhanced User Experience
The focus on the user experience will intensify, with financial brands aiming to provide seamless, intuitive and user-friendly experiences across multiple devices and platforms. User-centric design, intuitive interfaces, micro-interactions and enhanced accessibility will be key considerations in content marketing strategies.
Anticipating and adapting to industry changes will allow for strategic future planning. From increased demand for personalized content to a stronger focus on user-centric experiences, including immersive and interactive experiences, as well as digital advancements, will continue to redefine financial services marketing and communications.
If you’re interested in exploring these marketing trends further, or if you want to better align your messaging with these trends in mind, contact us today at firstname.lastname@example.org.