Whether you’re an established or emerging manager, a stellar pitchbook summarizes the most compelling reasons to invest in your fund, and forms the foundation of your sales and engagement strategy with stakeholders.
If you’re in the process of launching a fund or looking to revamp your marketing efforts, here are the biggest reasons why you need to create the best-possible pitchbook content and design.
1. Highlights the opportunity
Great pitchbooks clearly define the market areas your fund is focused on, support the opportunity through stats and figures and emphasize why now is the time to invest.
2. Sets your fund apart
There may be a long list of distinguishing factors, but honing in on the most appealing competitive advantages that your fund brings will enhance your pitch to investors.
3. Showcases the team
Investors want to see that there is relevant professional experience backing everything up. Effectively highlighting career accomplishments, expertise and high-level skills is essential.
4. Underscores your philosophy
Your overall process is driven by a distinct set of beliefs, otherwise known as an investment philosophy. This should be sharply outlined and served as the rationale for how you will succeed.
5. Breaks down the process
Piecing together all the vital components of the approach – e.g., sourcing, screening, investment selection, etc. – in a compelling investment process is critical to helping investors understand how you’ll generate returns.
6. Tells your origin story
Every hedge fund has a story. Whether it is founded upon a particular investment belief, driven by leadership’s illustrious skillset or represents a “meeting of advanced minds” – sharing this with investors will convey a strong foundation.
7. State your mission
Pitchbooks are a chance to succinctly communicate your commitment to investors and how you’ll consistently deliver results – through a concise mission or value statement.
8. Plug your culture
Perhaps it’s through collaboration, debate or proprietary research – sharing what makes your work environment unique and how you come up with great investment ideas is worthy of mention.
9. Emphasize your track record
If you have a solid track record, then sharing it is a given. Great pitchbooks isolate the most appealing aspects of performance history – through a creative design and persuasive content.
10. Call out potential
If you’re growing or launching your fund, you may not have a track record to share. But you can still call out performance from previous roles or professional accomplishments that directly lend to potential performance ahead.