Have you factored videos into your digital marketing plan? If not, you may be missing out on a tremendous opportunity. Whether you’re marketing to retail or institutional investors, appealing to advisors or training your internal teams, videos effectively distill sophisticated, at times complex, ideas in digestible ways.
In our experience, videos can be a great complementary piece to boost engagement and reach a wider audience. Here are five reasons why you need to consider adding videos as part of your marketing plan.
1. Your clients expect it
According to research by Wyzowl,1 96% of the marketing professionals and online consumers they surveyed said they had watched an explainer video to learn more about a product or service. The same report found that 73% of respondents preferred to learn about a product or service through video.
2. Video outperforms other content on social media
More online video content is uploaded in 30 days than the major U.S. television networks have created over the past 30 years. Hootsuite’s Global State of Digital 2022 2 reports that 694,000 hours of video are streamed on YouTube each minute.
Other ubiquitous social networks, such as Facebook, Instagram and Twitter, have amped up their capacity to help users create and post video content. And don’t forget one of the most powerful features of video on social networks: shareability. According to Wyzowl, people are twice as likely to share video content with their friends than any other type of content. If relationship marketing and networking are part of your client acquisition strategy, then shareable videos could be a key contributor to your success.
3. It provides a roadshow, minus the road
How much of your client acquisition strategy is based on face-to-face meetings, conferences and presentations? While video cannot completely replace in-person interactions, video content enables you to reach a wider audience with far less travel. A video of one of your principals explaining your investment philosophy can be an extension of your traditional relationship-building strategies and enable you to further leverage your existing marketing efforts.
4. Video can explain complex topics in simple terms
Explainer videos are short, engaging marketing tools that can highlight your offers and detail potentially complex processes in a succinct and memorable way. Wyzowl found that 88% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
5. Quality of content matters most
You don’t need to hire Christopher Nolan to make an effective marketing video. Users tend to pay more attention to the substance of a video than its production value. However, to get the best results within your budget and timetable, it’s important to work with a partner that has professional video production resources and deep expertise in the financial services industry.
With the right service provider, video content can represent one of the best marketing decisions your firm can make.
Looking to ramp up your video marketing? Ext. has the expertise you need. Contact us today at 1.844.243.1830 or email@example.com.