Blog

Providing a helping hand

Providing a helping hand

In honour of the United Nations International Day for the Elimination of Violence Against Women, find out how you can help make a difference this holiday season in the lives of women and children fleeing violence.

November 24, 2022

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How to make your marketing language inclusive

How to make your marketing language inclusive

Inclusive language can spark conversations with new clients, unlocking some valuable, long-term relationships. Is your language tapping into that relationship-building potential?

November 16, 2022

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How to use testimonials to boost your marketing strategy

How to use testimonials to boost your marketing strategy

Testimonials are a compelling way to build trust with prospects. When used effectively, they can make a huge impact.

October 31, 2022

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How solid are your marketing personas?

How solid are your marketing personas?

User personas are a powerful marketing tool. They can embody not only demographics but also user needs.

October 20, 2022

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Start using video in your marketing campaigns!

Start using video in your marketing campaigns!

Don’t let these five misconceptions prevent you from using video to help amplify your brand.

October 5, 2022

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Why interns are good for business

Why interns are good for business

Hear from the talented participants in Ext.’s 2022 Summer Internship Program as they share their experiences and tell us how being an intern at Ext. will help shape their careers! 

September 6, 2022

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What your tone says about your brand

What your tone says about your brand

Achieving brand recognition isn’t simply about visual representations, logos or even targeted messaging. It’s also about the way you speak.

August 24, 2022

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10 web metrics you should monitor (infographic)

10 web metrics you should monitor (infographic)

Even if you’ve developed an amazing-looking website, there’s only one way to know how it is performing. You need to track some key metrics.

August 11, 2022

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Make your website’s hero banner a conversion superhero

Make your website’s hero banner a conversion superhero

Your website’s hero banner does a lot of heavy lifting. Here’s how to make sure its conversion superpowers are at full force.

July 26, 2022

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Five tips for creating mobile-optimized content

Five tips for creating mobile-optimized content

Creating web content with mobile users in mind can elevate your key messages and help boost reader engagement.

July 26, 2022

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The ongoing power of email marketing

The ongoing power of email marketing

Email marketing continues to be an important component of any marketing strategy.

July 17, 2022

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The golden rule of ESG investment marketing

The golden rule of ESG investment marketing

ESG investment marketing doesn't need to be bold, but it has to be authentic.

July 17, 2022

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Are you following the social media rule of thirds?

Are you following the social media rule of thirds?

Optimizing your social media profile can be challenging. Here’s a formula that can help.

June 28, 2022

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Five signs your key messaging may need a refresh

Five signs your key messaging may need a refresh

Key messaging can help build brand loyalty and increase sales, but it needs to be regularly reviewed and revised.

June 28, 2022

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Strengthen your brand with a style guide

Strengthen your brand with a style guide

A style guide helps ensure quality and consistency of your copy and can bring clarity and personality to your company’s voice.

June 16, 2022

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Are you applying the five Cs of effective digital communications?

Are you applying the five Cs of effective digital communications?

In the digital realm, it’s more important than ever to adhere to tried and true concepts for good communications.

June 16, 2022

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Why thought leadership should be a part of your brand strategy

Why thought leadership should be a part of your brand strategy...

By offering your audience unique insights, you can hook readers and keep them coming back for more.

May 31, 2022

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Playbook for communicating with clients during times of volatility

Playbook for communicating with clients during times of volatility

Here are some tips to help you navigate client relationships in uncertain environments.

May 31, 2022

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Auditing isn’t just for accountants. Marketers, we’re talking to you.

Auditing isn’t just for accountants. Marketers, we’re talking to you.

It’s important to audit your marketing content to ensure your messaging and strategy align with your evolving marketing goals.

May 18, 2022

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The ABCs of A/B testing

The ABCs of A/B testing

If you're not regularly A/B testing your website and digital marketing materials, you could be overlooking valuable client insights.

May 18, 2022

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