Why diversity matters in marketing
Ext. Marketing CEO and Co-founder Jillian Bannister talks about how diversity, equity and inclusion (DEI) elevates digital marketing outcomes. Find out how DEI can fuel even greater creative expression.
March 8, 2023
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HOW DATA METRICS CAN HELP YOUR MARKETING DOLLARS GO FURTHER
Is your marketing budget leaner this year? Track these seven metrics to maximize your marketing program performance.
February 28, 2023
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Top 5 tips & trends for financial marketers in 2023
Forward-thinking business leaders are building change into their marketing strategies. Check out some tips and transitions that could fuel greater success for financial services marketers in 2023.
January 31, 2023
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Is design thinking part of your marketing strategy?
Brilliantly designed marketing material doesn’t just happen. Developing stunning visuals that truly differentiate brands requires a strong methodology for developing creative ideas.
January 17, 2023
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Tune up for 2023 with our happy songs playlist!
Music always gets us through. Thank you for helping us hit some high notes in 2022. Here’s a playlist of happy songs to ring in 2023.
December 13, 2022
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Providing a helping hand
In honour of the United Nations International Day for the Elimination of Violence Against Women, find out how you can help make a difference this holiday season in the lives of women and children fleeing violence.
November 24, 2022
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How to make your marketing language inclusive
Inclusive language can spark conversations with new clients, unlocking some valuable, long-term relationships. Is your language tapping into that relationship-building potential?
November 16, 2022
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How to use testimonials to boost your marketing strategy
Testimonials are a compelling way to build trust with prospects. When used effectively, they can make a huge impact.
October 31, 2022
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How solid are your marketing personas?
User personas are a powerful marketing tool. They can embody not only demographics but also user needs.
October 20, 2022
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Start using video in your marketing campaigns!
Don’t let these five misconceptions prevent you from using video to help amplify your brand.
October 5, 2022
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Why interns are good for business
Hear from the talented participants in Ext.’s 2022 Summer Internship Program as they share their experiences and tell us how being an intern at Ext. will help shape their careers!
September 6, 2022
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What your tone says about your brand
Achieving brand recognition isn’t simply about visual representations, logos or even targeted messaging. It’s also about the way you speak.
August 24, 2022
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10 web metrics you should monitor (infographic)
Even if you’ve developed an amazing-looking website, there’s only one way to know how it is performing. You need to track some key metrics.
August 11, 2022
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Make your website’s hero banner a conversion superhero
Your website’s hero banner does a lot of heavy lifting. Here’s how to make sure its conversion superpowers are at full force.
July 26, 2022
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Five tips for creating mobile-optimized content
Creating web content with mobile users in mind can elevate your key messages and help boost reader engagement.
July 26, 2022
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The ongoing power of email marketing
Email marketing continues to be an important component of any marketing strategy.
July 17, 2022
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The golden rule of ESG investment marketing
ESG investment marketing doesn't need to be bold, but it has to be authentic.
July 17, 2022
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Are you following the social media rule of thirds?
Optimizing your social media profile can be challenging. Here’s a formula that can help.
June 28, 2022
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Five signs your key messaging may need a refresh
Key messaging can help build brand loyalty and increase sales, but it needs to be regularly reviewed and revised.
June 28, 2022
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Strengthen your brand with a style guide
A style guide helps ensure quality and consistency of your copy and can bring clarity and personality to your company’s voice.
June 16, 2022
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