Blog

Auditing isn’t just for accountants. Marketers, we’re talking to you.

Auditing isn’t just for accountants. Marketers, we’re talking to you.

It’s important to audit your marketing content to ensure your messaging and strategy align with your evolving marketing goals.

May 18, 2022

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The ABCs of A/B testing

The ABCs of A/B testing

If you're not regularly A/B testing your website and digital marketing materials, you could be overlooking valuable client insights.

May 18, 2022

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What hedge funds can learn from luxury brand marketing

What hedge funds can learn from luxury brand marketing

Five key ways hedge funds can be effectively marketed like luxury brands.

May 3, 2022

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How to develop pitch-perfect presentations in the age of Zoom

How to develop pitch-perfect presentations in the age of Zoom

With today’s rise in virtual meetings, it’s more important than ever to be able to present effectively online.

May 3, 2022

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Five ESG trends every marketer should know

Five ESG trends every marketer should know

Marketers must keep up with these ESG trends to ensure their firms stay compliant in an evolving regulatory environment.

April 20, 2022

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Five reasons to ramp up your video marketing

Five reasons to ramp up your video marketing

Have you factored videos into your digital marketing plan? If not, you are ignoring a valuable tool.

April 20, 2022

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5 good reasons to outsource your investment commentary process 

5 good reasons to outsource your investment commentary process 

One of the top communications challenges financial services firms face is finding the time and talent to produce investment commentaries.

April 4, 2022

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Five ways to dramatically improve your web copy

Five ways to dramatically improve your web copy

Writing web copy is very different from writing text for brochures, whitepapers and other printed materials.

March 22, 2022

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Don’t let your marketing take a summer vacation

Don’t let your marketing take a summer vacation

Have you started planning your summer marketing campaign? If not, time is running out.

March 22, 2022

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Championing leadership, gender equality and creativity

Championing leadership, gender equality and creativity

An interview with Jillian Bannister, CEO and cofounder of Ext. Marketing.

March 7, 2022

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Five common misconceptions about SEO

Five common misconceptions about SEO

Understanding which search engine optimization (SEO) strategies matter (and which don’t) is essential in ensuring your website can be found in today’s competitive landscape.

February 23, 2022

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10 reasons why hedge funds need a great pitchbook

10 reasons why hedge funds need a great pitchbook

Whether you’re an established or emerging manager, a stellar pitchbook summarizes the most compelling reasons to invest in your fund.

February 23, 2022

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Inflation: a marketing opportunity or obstacle for asset managers?

Inflation: a marketing opportunity or obstacle for asset managers?

With inflation on the rise, asset managers need to recalibrate their marketing strategies to help their firms not just survive, but thrive.

February 8, 2022

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Four ways to get the most out of your online marketing efforts

Four ways to get the most out of your online marketing...

More consumers than ever are discovering brands, making purchases and conducting transactions online. Here are four ways marketers can benefit from the move to digital.

February 8, 2022

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Pandemic marketing lessons that are here to stay

Pandemic marketing lessons that are here to stay

Here are four key strategies we learned during the COVID-19 pandemic.

January 23, 2022

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Why do I have to create key messaging?

Why do I have to create key messaging?

Key messaging helps clarify and guide your marketing efforts.

January 23, 2022

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Cutting-edge social media trends to watch for in 2022

Cutting-edge social media trends to watch for in 2022

Three new trends that provide fresh opportunities to connect with clients and consumers.

January 9, 2022

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Five New Year’s marketing resolutions you’ll want to keep

Five New Year’s marketing resolutions you’ll want to keep

Here are some resolutions that can help you achieve better results.

January 9, 2022

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Giving the gift of education with a 529 plan

Giving the gift of education with a 529 plan

It’s a simple message but it can be a powerful one.

December 8, 2021

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Five things B2B content marketers are focusing on in 2022

Five things B2B content marketers are focusing on in 2022

Two-thirds of B2B content marketers surveyed expect their budgets to increase in 2022.

December 8, 2021

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