Our CEO and Co-Founder, Jillian Bannister, recently sat on a panel at the Gramercy Institute to discuss “Content Marketing: Today’s Best Practices in Financial Marketing.” She spoke about what it takes to find success in financial marketing and communications.
Her biggest takeaways: consistency and commitment.
A strong brand identity requires consistency, not only in your visual elements, such as logo, colours and fonts, but also in your overall communication strategy. How you communicate is an extension of your brand identity that reinforces your credibility and professionalism.
It is easy for brands to lose credibility with their audience when content takes a back seat and becomes sporadic or infrequent. Whether in the form of videos, infographics or blog posts, maintaining regularity is crucial. With a digitally connected world that never sleeps, integrating an ‘always on’ strategy is imperative to establishing your brand as a reliable and trustworthy source of information. Developing an editorial calendar is a great way to achieve ‘always on’ content. Learn how to develop your editorial calendar here.
The right team and resources
Jillian emphasized the importance of having the right people and resources to ensure your content is distributed effectively. Whether you’re working with an internal or external team, commitment to content is imperative. Partnering with an agency like Ext. Marketing is the right way to ensure your content marketing strategy succeeds.
Contact us today at firstname.lastname@example.org and commit to consistent content marketing.