GET MICRO: THE POWER OF MICRO-INTERACTIONS

If recorded in 2023, Madonna would be singing about living in a digital world … rather than a material world. With so much choice and competition, getting your website to stand out to visitors and make an impression can be difficult. One way to delight users and connect with your audience is with micro-interactions. Let’s look at the different types of micro-interactions that engage and elevate the user experience.

Button Animations: meaning animations that occur when a user hovers over a button, which can include button colour or arrow shape changes. Noticeable animations can evoke interest and/or emotion in users.

Carousels: meaning slider or slideshow of images or content. Carousels can help lay out content and important information in smaller amounts of space to reduce scrolling.

Accordions: meaning a heading that expands with more relevant information. Accordions help condense information so your target investor audience doesn’t miss important information.

Hover Effects: when a user hovers over a tile, text or image, additional information pops up – before the user clicks on that tile, etc. and is taken to a new page. This is a great way to lay out content, but the downside is that search engine optimization isn’t captured this way.

Parallax: means layering the background and foreground to give space, depth and movement when a user scrolls through the site. A great example is the visual in our Careers page. Parallax keeps users engaged and on the page longer, while not overpowering content.

Shortcuts: can include quickly sharing articles on social media, providing the ability to scroll back to the top of the page or other content, among others. Shortcuts allow you to direct users to important information.

Mobile: with so many people visiting websites on their phones, micro-interactions make viewing content easier on a smaller screen. Accordions and carousels are great for the mobile experience. Learn more about optimized mobile content here.

Modest functional animations evoke engagement and enhance the overall user experience of a website. These might seem like small changes, but they make a big difference in user retention if they are sprinkled throughout a website. Micro-interactions are also measurable in Google Analytics, since you can track where users are spending their time.

Contact us today at info@ext-matketing.com to ensure your website is making a lasting impression.