Monday morning briefing: Emerging markets equities poised for a comeback?
Why the 40 in 60/40 needs to change for investors. A look back at the decade in VC. The importance of data ethics. And is too much choice bad for advisors? These stories and much more in this week’s briefing.
Economic/industry news
Canadian inflation rate was 2.2% in November: Canadian inflation accelerates to 2.2%, core highest in a decade
The BoE holds Bank Rate steady at 0.75%: Bank of England keeps interest rates on hold
Why the 40 in 60/40 needs to change: Hey 60/40 investors: You need a new ‘40’
Three trends for investors and financial advisors: 3 trends investors and financial advisors should heed in 2020
Why corporate debt could be problematic for the global economy: China corporate debt flagged as ‘biggest threat’ to global economy
Chart of the week – Emerging markets poised for a comeback?
Let’s take a look at emerging markets stocks over the past five years. Emerging markets have underperformed developed markets over the past five years, particularly over the last couple of years as trade tensions intensified. As emerging markets countries are often export-heavy economies, the slowdown in the global economy has hurt performance. However, the partial trade agreement between the U.S. and China on December 13 has sparked a surge in performance among emerging markets equities. If trade tensions ease further and global economic growth ticks higher, will emerging markets equities gain traction and outperform developed markets? It may be time. Let us know what you think.
Used with permission of Bloomberg Finance L.P.
News and notes (U.S.)
A look at the hedge fund industry in November: State of the industry: November 2019
Risk-on sentiment among fund managers is back: Why fund managers are cranking up the risk
A look back at the decade that was in VC: VC’s decade in data: How the 2010s reshaped a market
Money market funds attracting a substantial amount of inflows: Investors favor money markets over stock and bond funds: Morningstar
Retail investors will gain more exposure to private markets: SEC votes to give retail investors more access to private markets
News and notes (Canada)
29 liquid alternative funds were launched in 2019: Fund managers have jumped into liquid alts, DBRS reports
Sun Life takes majority interest in InfraRed Capital Partners: Sun Life to expand infrastructure expertise with investment in InfraRed
What may be in store for Canadian alternative investments: A 2020 vision for Canadian alternative investments
A look at the changes to the Basic Personal Amount: New basic personal amount for 2020
On the pulse – New frontiers in fintech
Be prepared for a bigger adoption of mobile wallets: Why banks should care about mobile wallets (even if consumers don’t)
A look at some trends in cybersecurity for the year ahead: 10 cyber security trends to look out for in 2020
The importance of data ethics: Data ethics – what is it good for?
Why demand for regtech is expected to grow: Capital markets regtech in review
PayPal enters the Chinese payments market: PayPal completes GoPay acquisition, allowing payments platform to enter China
Why too much choice may be bad for advisors: Advisers are drowning in fintech choices
High-net-worth topics
UBS makes changes to its ultra-high-net-worth unit: UBS Group to revamp unit for ultra-high net worth clients
High-net-worth individuals are increasing their exposure to real estate, cash: Here’s where the wealthiest investors are finding opportunities
Polls & surveys – What financials are saying
Contributions to TFSA accounts grew in 2019 (BMO): Annual TFSA contributions up 10% on average: survey
74% of investors want financial advice from a human (IIROC): Investors prefer human advice: survey
The percentage of women directors on boards rose in 2019 (MSCI): Slow gains for female board membership: report
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Monday afternoon briefing: Small caps vs. large caps
A look at the top performing hedge fund strategies. The holdings of different generations. Europe is seeing a large increase in wearable payments. And much more in this week’s briefing.
Economic/industry news
The Bank of Canada held interest rates steady at 1.75%: Bank of Canada holds rates steady, citing ‘intact’ global recovery
Canada’s unemployment rate rose: Canada posts largest job loss since 2009 on full-time drop
U.S. labour markets were strong in November: Jobs growth surges in November, beating Wall Street expectations
Institutional investors’ looking to protect their portfolios: Global institutional investors sober as markets rally: survey
The challenges 2020 may bring: What headwinds do stocks face going into 2020?
Understanding the screening process of responsible investments: Lifting the veil on RI screening
Chart of the week
Since the end of 2016, small-caps have underperformed large-caps, as measured by the Russell 2000 Index and Russell 1000 Index, respectively. It’s not surprising given global trade tensions and their influence on equity market volatility. Investors have largely turned to larger-cap securities given their relative safety. If the U.S. and China reach a phase-one trade pact, will small-caps stocks take the lead? Let us know what you think.
Used with permission of Bloomberg Finance L.P.
News and notes (U.S.)
Helping first-time managers raise money: These firms are helping managers beat their private capital fundraising goals
A look at the top performing hedge fund strategies: Equity long bias strategy tops hedge fund performance in 2019
Co-CEO of Bridgewater to leave firm: Murray to leave Bridgewater Associates
J.P. Morgan launches new ETF: J.P. Morgan Asset Management expands BetaBuilders suite
News and notes (Canada)
Horizons completes its corporate class reorganization: Horizons reorganizes 44 ETFs as corporate-class funds
Novacap launches Novacap Financial Services I: Private equity firm Novacap launches financial services fund
PE activity in Canada has slowed in 2019: Canadian PE industry on pace for investment slump
Onto the next step for a bitcoin fund: 3iQ files preliminary prospectus for Bitcoin fund
On the pulse – New frontiers in fintech
How changing technology will impact banking in 2020: The biggest technology trends that will disrupt banking in 2020
How tech and analytics are helping PE companies: Progressive VCs and private equity are using tech and analytics to revolutionize investing
Why regulators need to accept fintech in the banking industry: BankThink Charter or not, fintechs are already ‘banking’
Broadridge launches new AI tool: Broadridge launches new AI and machine learning platform for reconciliation, matching and exception management operations
A spotlight on emerging cities and fintech: Global fintech ranking shows importance of emerging cities
Europe is seeing a large increase in wearable payments: Wearable payments show sharp rise in uptake
High-net-worth topics
European private equity firms eyeing technology investments: Why Europe’s wealthy are betting on tech like never before
Younger U.S. high-net-worth investors showing interest in ESG: Wealthy, young investors driving shift to ESG, Cerulli reports
How the 2020 tax changes may impact the wealthy in the U.S.: What wealthy clients need to know about 2020 tax changes
Polls & surveys – What financials are saying
A look at the holdings of different generations (Charles Schwab): Self-directed millennials invested more in cash, ETFs than older investors
Business leaders uncertain about the outlook for the Canadian economy (CPA): Survey uncovers growing pessimism about Canada’s economy
A look at the struggles facing those who entered the labour market during the financial crisis (RBC): The struggle really is real for young investors
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Monday morning briefing – October 28, 2019
Will active managers become more activist? A look at volatility in the private markets. Interest in impact investing continues to rise. And much more in this week’s briefing.
Economic/industry news
The ECB held its central interest rate steady: ECB holds rates at historic lows as Mario Draghi waves farewell to Frankfurt
Canadian retail sales dropped in August: Retail sales fell slightly in August, Statistics Canada reports
Why growth has outperformed value: The real reason value has been lagging growth
A look at what will impact markets over the next few decades: Aging population top global investment trend, institutional investors say
Interest in factor investing on the rise: Factor investing strategies becoming more popular for fixed income: survey
Will active managers become more activist?: A Wall Street revolution: Why active fund managers have ‘stopped yawning and started flexing their muscles’
Gold’s comeback: The story behind gold’s resurgence
News and notes (U.S.)
A look at the hedge fund industry in September: State of the industry: September 2019
Hedge funds have experienced net redemptions in 2019: Hedge fund industry sees 6th consecutive quarter of outflows
Charles Schwab launches the Schwab Alternative Investment Marketplace: Schwab launches alts marketplace for advisors
Jeffrey Vinik closes hedge fund: Billionaire investor Jeffrey Vinik closes hedge fund less than a year after its relaunch
A look at volatility in the private markets: KKR: Private markets are much more volatile than they appear
U.S. executives believe M&A activity will be better next year: US M&A remains resilient despite market fears
A look at ETF flows in 2019: Where the ETF money flowed in 2019
News and notes (Canada)
Picton Mahoney to acquire funds from Vertex One: Picton Mahoney gains five funds from Vertex One
New ETF from Mackenzie: Mackenzie launches emerging markets bond ETF
Mutual funds were in favour in September: Mutual fund sales soared in September
A look at the possible financial impact from a Liberal minority government: How a Liberal minority government could help, or hit, Canadians’ wallets
Learn about the head of the Canada Infrastructure Bank: A profile of Janice Fukakusa, chair of the Canada Infrastructure Bank
On the pulse – New frontiers in fintech
How finance can benefit from AI: What can AI and big data do for finance?
Four principles to launch unique products: 4 crucial steps to transform banking products for a fintech world
Partnership formed to launch fintech research unit: Fintech research unit founded by AMF, Finance Montreal
Why improving the onboarding process is crucial: Research shows banks could lose $22.75bn to slow onboarding
Alberta Investment Management Corp. using AI to predict stock price movements: Institutional investors turning to AI, data science to improve processes, yield alpha
Using API to better your business: How can organizations take advantage of the API economy?
Cyberattack discovered, focused on institutional investors: Cyber attack hits prominent hedge fund, endowment, and foundation
Wealthscope launched to help investors look at total portfolio diversification: New tool to help those accumulating and decumulating retirement assets
WealthBar acquires Snap Projections: WealthBar deepens financial-planning commitment with acquisition
Is there a place for blockchain in fintech?: Blockchain: Is it the future of fintech?
High-net-worth topics
The high-net-worth in the U.K. are concerned about the political landscape: Politics is more worrying than Brexit for Britain’s wealthy
Wealthy executives have specific needs from a financial advisor: What high-earning executives need, and aren’t getting, from advisors
A look at the world’s ultrawealthy: Who are the ultrawealthy? These charts will give you an idea
Polls & surveys – What financials are saying
Interest in impact investing continues to rise (American Century): US, UK millennials embrace impact, ESG investing: Survey
Lacking knowledge of fixed income securities (BNY Mellon): Survey reveals severe lack of awareness on fixed income
Canada falling behind in dealing with climate risk (FTSE Russell): Canada’s climate readiness gets a thumb-down
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Monday morning briefing – September 23, 2019
A bitcoin yield fund for the high-net-worth. Private equity and venture capital outperforming public equities. Why international co-operation is needed to combat cybercrime. And much more in this week’s briefing.
Economic/industry news
The Fed reduced its central interest rate: Fed lowers interest rate by a quarter-point, and is open to the idea of more easing
Canadian inflation rate was 1.9% in August: Canadian inflation slows to 1.9% on lower gas, vegetable prices
The BoE held its Bank Rate steady at 0.75%: Bank of England holds rates, warns another Brexit delay could hurt economic growth
The BoJ kept its key interest rate at -0.10%: BOJ keeps policy steady, signals chance of easing in October
A look at how liquidity affects an ETF’s trading costs: Why liquidity matters in ETF cost minimization
Does the value of benchmark data justify the cost?: Fund managers seek more insight from benchmark data
News and notes (U.S.)
Hedge fund net exposure at highest level since 2018: Goldman: Hedge fund exposure to stock market at 15-month high
A conversation with Josh Harris on private markets: Apollo’s Josh Harris talks private markets at delivering alpha
PE and VC outperforming public equities: Private equity outperforms and captures institutional flows
Private equity net cash flow was over US$150 billion in 2018: Eight years in the black for private equity cash flows
Vanguard to launch Digital Advisor: Vanguard preparing to offer digital-only robo-advisor
Rockefeller Capital eyes Silicon Valley: Rockefeller Capital buys wealth firm for Silicon Valley rich
The Fed took action in money markets for first time in a decade: Fed intervenes in money markets for first time in 10 years
Looking for more customized target-date funds: Interest rising in active/passive hybrid strategies for TDFs
Mutual fund sales and performance over the past two weeks: Mutual funds scorecard: September 17 edition
News and notes (Canada)
Horizons launches the Horizons Growth TRI ETF Portfolio: Horizons ETFs expands lineup of portfolio ETFs
CI Investments launches ESG funds: CI introduces debut ESG funds
Combining mutual funds and ETFs could be beneficial: Mutual funds and ETFs in harmony
Canada ranks “below average” in fund costs, according to Morningstar: Canada rates poorly in Morningstar survey of mutual fund costs
Foreign investors moving out of Canadian securities: Foreign investors continue to divest Canadian securities
On the pulse – New frontiers in fintech
Five fintech trends to watch in 2020: Five trends shaping fintech into 2020
How to navigate through customers’ fear of open banking: Open banking scares customers, but they want what APIs can deliver
A look at Canadians’ comfort with AI: How Canadians feel about AI in financial services
We’re in the early innings of AI’s impact on the financial services industry: The beginning of the road for AI in finance, the best is yet to come
Building a branch as an advice centre: Transforming branches into advice centers: The long road ahead
How technology is impacting capital markets: Buyers’ brief: Fintech drives capital markets
Why international co-operation is needed to combat cybercrime: Cyber-crime best tackled by international co-operation
Arab Bank launches custody and brokerage services for digital assets: Leading Swiss private bank launches full suite of digital asset services
High-net-worth topics
Family offices incorporating ESG principles: Wealthy families pour fortunes into $31 trillion ESG opportunity
A bitcoin yield fund for the high-net-worth: Wealth manager launches world-first bitcoin yield fund
Polls & surveys – What financials are saying
38% of fund managers expect a recession over the next year (Bank of America Merrill Lynch): Recession fears among fund managers rise to highest level in a decade
Immigration wage gap impacting Canada’s economy (RBC): Immigrant wage gap costing Canada $50 billion a year in GDP: RBC study
Millennials are starting to save early (E*Trade): Young investors are doin’ it for the ‘Gram
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
What Grissom and Caine can teach us about investment writing
Constant innovation has enabled the investment management industry to offer new and novel solutions designed to better serve the investing public. As more sophisticated solutions are introduced in the alternatives space, as well as in other product categories, the challenge of writing to these increasingly complex investment products becomes more pronounced.
While we should always strive to simplify our business communications, just opting to “dumb down” content may do investors a disservice. Is there a middle ground between simplicity and substance? The answer might lie with an old but influential television show.
CSI: Communicating Substance to Investors
It’s been just over three years since the last new episode of the hit CSI television franchise aired, but the footprint of this 16-year-long cultural touchstone is still present. Not only are the various CSI shows still being aired in syndication, they have continued to shape the public’s perception of law enforcement.
While the franchise has been criticized for taking artistic liberties with the real nature of police work and forensic investigation, CSI was never shy about using technical, highly scientific insider jargon.
That’s significant when you consider the CSI shows have been watched by millions, and that forensic science is no less an esoteric subject than yield curves or hedge funds.
Yet these shows, despite their complexities, spawned a generation of laypeople who could proudly discuss contusions, exit wounds and DNA sampling.
So, what can we learn from the exploits of Gil Grissom and Horatio Caine? From an investment communications perspective, we might take away the following:
1. Complexity doesn’t have to be scary; in fact, by its very nature can be compelling for readers.
2. Don’t be afraid of using complex terms, but also add in enough additional information so the reader can follow along, while also feeling educated and empowered by new knowledge.
3. Keep a “CSI toolkit” handy, meaning a spreadsheet of commonly used insider terms relevant to your investment mandate(s), plus their working definitions, for the benefit of investors. This toolkit can be used by you and your team in a variety of investment communications
The best practices for investment commentaries are always evolving. See what ext. can do to help you slay all your investment communications.
For more information on how ext. can help you improve your investment content, contact us at 1.844.243.1830 or info@ext-marketing.com.
Going deeper with your content
If you’ve been blogging and sharing content for a few years, you’ve probably reached the point at one time or another where you’ve run out of ideas or lost interest in your topic.
It happens.
Don’t fret. A little analytics and creativity will not only get you flush with ideas once again, but these ideas will be exactly what your readers want.
Identify your top posts
Google Analytics is your friend. While you can request anecdotal evidence from the field, it’s best not to rely solely on hearsay. Data is what you want, so seek it out.
Log on to your Analytics account. Your goal today is to find your 30 most-viewed posts since you first started blogging. Found them? Good.
These are the posts – better to think of them as themes – that you’ll focus your content efforts on for the next year. Feels good to have some direction, doesn’t it?
Go deep, creatively
Now that you know your top 30 posts, it’s time to sharpen your focus on the top 10.
How can you add depth to these topics? Write down everything you can think of, from the ideas that need a little more explaining to anything on the periphery of this theme that could add value.
While refreshing content is a good start (even your tried-and-true content may not be as evergreen as you think), we’re talking about supporting content, educational content, engaging content, inspiring content, content that looks good, content that gets people thinking, content that builds your authority, and the list goes on.
“We’re talking about supporting content, educational content, engaging content, inspiring content, content that looks good, content that gets people thinking, content that builds your authority, and the list goes on.”
Think infographics, surveys, whitepapers, more blog posts, newsletter articles, brochures, microsites and social campaigns. These are the tactics you’ll use to go deeper on your chosen themes.
Once you’ve worked through your top 10, start on your remaining 20.
Three quick examples
Let’s say your top three posts are “Saving for a comfortable retirement,” “What do I do with an inheritance?” and “Rethinking investing for Millennials.”
“Saving for a comfortable retirement” could benefit from a calculator that helps explain the power of compounding over the long term.
“What do I do with an inheritance?” might reach a bigger audience if it was backed up with stat … or, better yet, a handful of stats found in a great looking infographic.
“Rethinking investing for Millennials” may need an infographic too, but it would also benefit from a series of supporting blog posts that tackle (and provide solutions to) the financial challenges that younger people face every day.
Repeat the process
Let’s look a year into the future. You’ve added depth to your top 30 posts. Now identify your top posts once again but, this time, focus on your top 20. Explore ways that you can go even deeper on these themes.
Why are you doing this? You’re expanding your content and you’re refining your content. As time goes on, you’ll see that your focus is narrowing – and this is a good thing. This razor sharp focus is on themes that your readers want.
“You’re expanding your content and you’re refining your content. As time goes on, you’ll see that your focus is narrowing – and this is a good thing.”
Stop casting a wide net. Instead, go deeper on your top posts (and themes!) with creative solutions. Your readers will appreciate the knowledge you’re sharing.
Never run out of ideas again. Contact us today at 1.844.243.1830 or info@ext-marketing.com and we’ll help you explore your content options.
Monday morning briefing – July 15, 2019
Hedge funds are changing their fee structures. A new climate change index from FTSE Russell. Turning the branch into an advice center. And much more in this week’s briefing.
Economic/industry news
The BoC held its rate steady at 1.75%: Poloz flags growing trade risks but keeps rates firmly on hold
The U.S. inflation rate fell to 1.6% in June: Consumer prices edge up in June, CPI shows, but inflation is still quite tame
Canadian housing starts rose to 246,000 in June: Canadian housing starts rise in June: CMHC
The debt ceiling may need to be raised by September: U.S. debt ceiling fears surface in “kink” in Treasury bill yield curve as drop-dead date approaches
A new climate change index from FTSE Russell: FTSE Russell launching climate change index for sovereign bonds
MSCI to provide ESG ratings on funds and ETFs: MSCI adds ESG ratings to 32,000 funds and ETFs
New guidelines on performance reporting from the CFA Institute: CFA Institute unveils new global investment standards
A look at the benefits of using multifactor ETFs: Why use multifactor ETFs?
News and notes (U.S.)
A look at the hedge fund industry in June: State of the industry – June, 2019
Hedge funds soared higher in the first half of 2019: Hedge funds post best first half in decade
Will there be a rebound in PE-backed exits?: Will US PE exits make up for lost time in the second half of 2019?
PE funds selling at a premium: The private equity funds selling for more than they’re worth
Charles Schwab adds more funds to its commission-free ETF platform: Schwab adds 25 ETFs to commission-free platform
Mutual fund sales and performance over the past two weeks: Mutual funds scorecard: July 9 edition
News and notes (Canada)
CIBC purchases U.S. investment banking firm: CIBC signs deal to buy Milwaukee-based boutique investment bank Cleary Gull
RBC purchases WayPay: RBC buys accounts payable specialist WayPay
Mercer and Wealthsimple partner to create a savings and advice solution: Mercer partners with Wealthsimple for digital investing solution
Canadians finding it difficult to move into higher income brackets: Canadian families are increasingly stuck in their income niche, StatsCan finds
Canadian ETFs experienced outflows in June: ETF flows flat in June as investors get defensive
On the pulse – New frontiers in fintech
A look at five fintech trends: Here is a look at where fintech is leading us and why
Understanding the bank-fintech partnership: Banks and fintech partnerships: A clash of extremes
Banking customers still demand human contact: Financial services customers set to embrace AI but human contact still vital
Turning the branch into an advice center: Branches should be advice centers, but are banks ready?
Creating highly personalized products and services: The market of one
Keeping AI ethical in corporate finance: Preventing unethical use of AI in corporate finance transactions
Advisors should be adopting new technologies: Why more advisors are embracing financial planning technology
JPMorgan enters robo-advice arena: JPMorgan rolls out robo-advisor
High-net-worth topics
The way the wealthy spend their money may be surprising: How do the wealthy spend their money?
The net worth of high-net-worth individuals fell: Wealth declines among the global rich after seven years of growth
A look at some traits of billionaires: The secrets of self-made billionaires
Polls & surveys – What financials are saying
Hedge funds are changing their fee structures (AIMA): Hedge funds replacing ‘2 and 20’ with more flexible fees: study
U.S., Canadian and Japanese investors typically hold their investments for over four years (Schroders): U.S. investors most patient, and demanding, in world, study says
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Monday morning briefing – July 8, 2019
Bitcoin’s volatile June may impede the possibility of an ETF. Funds-of-hedge funds are making a comeback. Ontario to get 50 more cannabis retail stores. 5G technology will enhance digital banking capabilities. And much more in this week’s briefing.
Economic/industry news
The Canadian unemployment rate rose to 5.5% in June: Canada’s jobs market pauses in June after monster start to year
The unemployment rate in the U.S. rose to 3.7% in June: Hiring rebounds as U.S. economy adds 224,000 jobs in June, unemployment rate inched up to 3.7 percent
Global equity issuance slow in the first half of 2019: Global equity issuance dives in the first half, Refinitiv reports
State Street launches ESG money market fund: State Street Global Advisors launches its first ESG money market fund
Christine Lagarde will become president of the ECB: Christine Lagarde: Key issues she must address at the ECB
Will more tariffs come to the EU?: U.S. proposes more tariffs on EU goods in Airbus-Boeing dispute
MSCI plans to add Kuwait to its emerging markets index: MSCI set to classify Kuwait as emerging market, subject to certain conditions
News and notes (U.S.)
Funds-of-hedge funds are making a comeback: They’re baaaaack: The investment that’s making an unlikely comeback
Europe’s interest in alternative investments growing: Interest in alternative investments on the rise in Europe
PE firms looking to raise US$1 trillion in fundraising efforts: Private equity seeks almost $1 trillion globally
Venture capitalists keeping a keen eye on companies that move people and things: Wheeling & dealing: In 2019, VCs can’t stop funding mobility startups
Fixed income ETFs see record inflows in June: Fixed income ETF inflows surpassed $25B during June
Understanding the rules of Reg BI: SEC’s Reg BI adds unexpected fiduciary hurdle for retirement advisors
News and notes (Canada)
Canadian banks meeting global regulatory standards on net stable fund ratio: Reports find Canadian banks meet global standards
Ontario to get 50 more cannabis retail stores: Ontario to issue 50 new cannabis store licences, eight to go to First Nations
Value of Canadian defined benefit pension plans stable in the second quarter: Strong equity market performance helped DB plans in Q2
Project Reconciliation preparing bid for the Trans Mountain pipeline: Indigenous group says Trans Mountain bid could be ready next week
On the pulse – New frontiers in fintech
Using data to drive the personalized customer experience: Digital changes customer engagement playbook for financial institutions
New associations will be important to drive fintech forward: We’re all in this together – The Value of associations in fintech
5G technology will enhance digital banking capabilities: Banking in 5G: Why financial marketers should care (now)
A look at the challenges and opportunities of AI in banking: AI in banking: The pitfalls and opportunities (research paper)
Understanding Intelligent Spend Management: Intelligent Spend Management and the evolution of procurement
Here are 10 payment start-up companies that you need to know about: 10 payments start-ups to watch
NatWest experiments with live chats on mobile, tablet and PC: NatWest trials video banking service for business customers
Online payment startups are focusing on these sectors: What sectors do online payment startups try to target?
Giving businesses unlimited access to their PayPal account: PayPal launches its first UK debit card with unlimited cash back for businesses
Bitcoin’s volatile June may impede the possibility of an ETF: Bitcoin’s wild June is ‘slam dunk’ against crypto ETF approval
High-net-worth topics
Ways business owners can save for retirement: Eight things business owners can do to build up funds for after retirement
Financial planning for families with assets in multiple countries: Cultivating foreign clients
How insurance can mitigate some of the risk for high-net-worth investors: The secret key to protecting your client’s wealth
Polls & surveys – What financials are saying
Professional accountants are bullish on the Canadian economy (CPA): Business leaders feel better about the economy: survey
Canada’s economic growth is dependent on global economic conditions (Russell Investments): Canadian economy not immune to outside forces: report
Why India might be a good source of investment returns (Manulife): Investors chasing higher returns can’t skip India, Manulife says
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Tuesday morning briefing – July 2, 2019
Spotting a financial bubble. The rising stars of the hedge fund industry. The benefits of advisors adopting technology. The affluent market is expected to grow. And much more in this week’s post.
Economic/industry news
U.S. GDP growth confirmed at 3.1% in the first quarter: US economy grew at a solid 3.1% rate in the first quarter
Optimism regarding small– and medium–sized businesses in the U.S. waning: Optimism hits nine-year low at U.S. small, midsize companies
Spotting a financial bubble: Can you spot a bubble before it bursts?
What’s hurting value investing: Two suspects behind value’s apparent death
New climate change indices announced: MSCI launches climate change indexes: Portfolio products
The number of global IPOs declined in the first half of the year: A weak first half for global IPOs, EY reports
News and notes (U.S.)
Forward Redemption Indicator was 3.81% in June 2019, lower than June 2018: SS&C GlobeOp Forward Redemption Indicator at 3.81 per cent for June
Equity leverage rising fast for hedge funds: Hedge funds boost equity leverage at fastest rate in three years
Alternative investment managers expect moderate economic growth for 2019: Alternative investment professionals bullish on prospects for remainder of 2019
A look at the most powerful hedge fund managers: The 10 most powerful hedge fund managers this year
The rising stars of the hedge fund industry: Hedge funds might be under scrutiny – but these rising stars are their future
Will Vanguard enter private equity space?: Vanguard mulling move into private equity: report
Another strong year for PE cashflows: Global PE cashflows eye eighth consecutive year in the black
U.S. tech firms reduced hiring in China amid trade dispute: Silicon Valley cools Chinese growth plans during trade war
Average wage earners having difficulty purchasing a home in many U.S. markets: Homebuying difficult for Americans in three-fourths of markets
Mutual fund sales and performance over the past two weeks: Mutual funds scorecard: June 25 edition
News and notes (Canada)
Mutual funds experienced $719 million of net sales in May: Mutual fund sales rebound, despite retreat in AUM, IFIC reports
Steve Hawkins takes over as board chair for the Canadian ETF Association: CETFA welcomes new board chair
Advisor title reform to be reviewed by new provincial regulator: FSRA to lead advisor title reform, while OSC works on other reforms
Tax proposal could hurt Canadian ETFs: Tax proposals get pushback from ETF industry
On the pulse – New frontiers in fintech
Wall Street is learning from Silicon Valley: Wall Street is taking cues from Silicon Valley to innovate fintech
The top trends in retail banking: The Top 5 retail banking technology trends of 2019 (so far)
Why it’s imperative that traditional banks adopt AI usage: Banking brands can’t keep pace with digital giants without AI
What is Facebook’s future in fintech?: Facebook’s Libra cryptocurrency is the future of fintech
Consumer use of fintech growing: More than half of global consumers use fintech
The benefits of advisors adopting technology: Five ways advisors can leverage technology
Welcome to the new Chase retail branch: Chase makes bold statement with stunning new flagship branch
Helping VCs make investment decisions: VCs double down on data-driven investment models
A look at how the investment banking industry can benefit from AI: How AI could shape the future of investment banking
High-net-worth topics
The affluent market is expected to grow: The growing promise from affluent individuals
How to respond to the traits of wealthy investors: 12 surprising traits of the wealthy
Sotheby’s to merge with BidFair USA: Sotheby’s goes private: What it means for the art market
Polls & surveys – What financials are saying
U.S. investor confidence falling (Wells Fargo/Gallup): Investors are battening down the hatches for a recession: Wells Fargo
Geopolitical and market risks affecting the outlook for institutional investors (Manulife): Uncertainty clouding institutional investor outlook: report
Canadians trust financial advisors for their retirement planning (Fidelity): Advisors top list of retirement planning resources: survey
A look at the contributors to growth in robo-advice (BMO): ETFs played a role in robo growth, fee-based shift: report
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Monday morning briefing – June 10, 2019
Banks can make privacy a competitive advantage. High-net-worth investors are looking for private equity. The difficulties facing fintech firms as they cross borders. And much more in this week’s briefing.
Economic/industry news
The U.S. unemployment rate was steady at 3.6% in May: Jobs report: U.S. economy adds disappointing 75,000 jobs in May, unemployment rate holds at 3.6%
Canadian unemployment rate fell to its lowest level since 1976: Canada added 27,700 jobs in May; unemployment rate hit record low
ECB holds rate steady, pushes out possible rate increase: Euro rises as ECB pushes back rate hike deadline; raises inflation forecast
Would the Fed be willing to cut rates?: Powell hints Fed will cut rates if needed over trade wars
What the next recession could look like: Gauging the next recession’s severity
The benefits of farmland in a pension portfolio: A look at the role of farmland in pension portfolios
Sustainalytics launches ESG screening product: Sustainalytics launches new ESG screening tool and engagement service
News and notes (U.S.)
Who can replace a legend?: The race to replace Larry Fink
What to look for in an outsourced trading partner: Key considerations when choosing an outsourced trading partner
Regrets about going public: Apollo founder ‘absolutely’ regrets taking the firm public
A look at the next CIOs: II’s most wanted allocators: First team
The largest PE firms have been able to diversify across asset types: A new era of scale in the private capital markets
Fidelity reduces fees on target-date funds: Fidelity cuts target-date mutual fund fees as price war spreads
The SEC passed the Regulation Best Interest proposal: SEC passes regulation best interest by 3-1 vote
Household wealth in the U.S. up, growth rate of debt slowed: U.S. first-quarter household wealth hits record as stocks surge
News and notes (Canada)
Fidelity launches ESG funds: Fidelity launches 3 funds aimed at positive change
May was the best month in 2019 for ETF inflows: Canadian ETF inflows in May are the year’s strongest so far
The Canadian ETF industry still has a lot of room to grow: Why Canada’s ETF industry hasn’t peaked yet
An in-depth look at the Canadian mutual fund industry: Mutual Fund Guide 2019
Looking at the compliance challenges facing investments: OSC to launch new advisory committee
Protection of vulnerable investors a top priority of IIROC: IIROC sets strategy through 2022
On the pulse – New frontiers in fintech
Regulators and fintech firms need to coordinate efforts to create a better environment for innovation: BankThink Fintechs, regulators need more common ground
Making money in mobile banking using big data: Data can move mobile banking from ‘convenient’ to ‘monetized’
The difficulties facing fintech firms as they cross borders: 3 challenges of scaling a fintech company across borders
Creighton University introduces a degree in fintech: Creighton University among the first to create a fintech degree
The opportunity and risks of deploying AI: The potentials and pitfalls of applying AI in the financial industry
The U.K. has seen a rise in mobile banking, less use of cash: Rise in mobile banking and contactless as consumers take pick ‘n’ mix approach to payments
Banks can make privacy a competitive advantage: Why now is the ideal time for banking brands to assert their privacy role
Banks’ adoption of open banking will take time and trust: Mastercard’s Wadsworth: Banks need time to fit into open banking future
Why tech talent should consider banking: The war for (banking tech) talent
High-net-worth topics
How to advise people who come into sudden wealth: Advising ‘Jeopardy!’ champ Holzhauer on his $2.5 million payday
The high-net-worth rank trust as the number one requirement in an advisor: Satisfaction and loyalty just the start for high-net-worth clients
The high-net-worth are looking for private equity: Russ Prince: Wealthy investors want more private equity
Polls & surveys – What financials are saying
Asset managers are looking at creating ESG products (Cerulli): More than half of asset managers considering ESG products, Cerulli says
Some doctors are worried about unexpected expenses (MD Management): Is your doctor client worried about finances?
Combining human advice with robo may become the best approach (IFIC): Hybrid distribution channels set to rise: IFIC
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Dig deep to build your hedge fund’s value proposition
There are a vast number of hedge funds hitting the scene every year – 735 were launched in 20171 – with a total of US$3.6 trillion in AUM by the hedge fund industry overall.2 That’s a lot of funds vying for investors’ attention.
To elevate your hedge fund above the fray and pique more interest from investors, you should start with a compelling, well-thought-out value proposition. A value proposition summarizes what makes your offering unique and why it’s well-positioned to deliver performance for investors. It can form the foundation for all your sales and marketing efforts, including your pitchbook and website.
Value propositions can take on many forms and vary in length, but an ideal structure consists of a powerful headline, sub-head and bullet points of all the factors that separate you from the pack. It should take on a tone and use language that resonates with your audience and, above all, be easy to understand.
Understanding your edge may take some soul searching
Figuring out the most compelling competitive advantages of your hedge fund isn’t a quick process. It requires profound self assessment and, perhaps, wider feedback from your team and partners. While these distinguishing factors may not seem apparent at first, if you dig deep enough, you may be surprised with what you find. Here are some avenues you may not have fully explored yet:
- Exceptional leadership. Your management core’s pedigree, pioneering ideas, accomplishments or shared work experience with other leaders may demonstrate a sound foundation and unique formula for success
- Productive culture. A collaborative environment, rigorous debate, uniquely structured team meetings or other distinct cultural traits may help to generate great investment ideas and attract investors
- Proven or potential success. A strong track record of performance immediately elevates your hedge fund above others. If you’re growing, you can still differentiate yourself by calling out past accomplishments that highlight the fund’s potential
- Distinct opportunity. The particular sectors/subsectors, regions, special situations, etc. your hedge fund is focused on – and how you capture this potential – may point to enhanced opportunity
- Special parts of your process. It may seem pretty standard from your vantage point, but your research methodology, proprietary technology, selection criteria or other tactics you integrate are compelling – and may directly delineate you from the rest
Contact us at 1.844.243.1830 or info@ext-marketing.com today if you would like to explore and communicate your hedge fund’s distinct qualities through a persuasive value proposition.
Sources:
1 Hedge Fund Research, Inc., HFR Market Microstructure Report, March 2018.
2 Hedge Fund Research, Inc., HFR Global Hedge Fund Industry Report, Q2 2017.
Monday morning briefing – March 4, 2019
An in-depth look at how Amazon is entering the financial services industry. Eleven fintech firms to keep an eye on. How to attract high-net-worth investors. The four key pillars to help protect your company against cyberattacks. And much more in this week’s briefing.
Economic/industry news
International Economic Data Snapshot – includes aggregated data of the worldwide economy: Snapshot: International economic data
U.S. GDP grew 2.6%, annualized, in the fourth quarter: Fourth-quarter GDP increases 2.6%, better than expected
Canadian GDP growth slowed to 0.4%, annualized, in the fourth quarter: Canadian economic growth slowed in the fourth quarter
Canada’s inflation rate fell to 1.4% in January: Canada’s inflation rate falls to 15-month lows on lower gas prices
Global ESG ETFs experienced $730 million of inflows during January: Global inflows into ESG ETFs steady in January
The Financial Conduct Authority found fee disclosures lacking: U.K. Regulator zeroes in on asset managers’ fee disclosures
Bondholders could benefit as companies fear a downgrade: No BBB bust as $140 billion bet on fallen angels is ‘overpriced’
What retirement will look like in the future: 5 trends that could reshape retirement
The challenges of an index becoming more concentrated: S&P 500? More like the S&P 50
A look at four major real estate markets: What’s driving demand in global real estate
News and notes (U.S.)
The Eurekahedge Hedge Fund Index rose 2.35% in January: Hedge funds record best January since 2006
Hedge funds more concentrated in managers’ best ideas: Never before has the fate of hedge funds turned on so few stocks
Hedge fund assets rose despite redemptions: Hedge fund assets up in January as performance offsets investor redemptions
It could be another strong year for PE fundraising: Here’s why 2019 could be another fundraising boom year for US PE
Cost-cutting alone cannot help companies grow: The lesson of The Kraft Heinz nosedive: Radical cost-cutting is out, brands are back
A comprehensive look at women in VC: The VC female founders dashboard
Fidelity has expanded its multi-factor ETF lineup: Fidelity debuts three multifactor ETFs
Another vote on Brexit could be helpful: Carlyle’s David Rubenstein wants second Brexit vote as UK PE deals dwindle
Mutual fund assets rose 5.3% in January: Mutual funds add $947 billion in assets in January
News and notes (Canada)
Mackenzie launched three more liquid alt funds: Mackenzie introduces liquid alt funds
Franklin Templeton launched three ETF portfolios: Franklin Templeton enters ETF portfolio fray
The BoC proposed reforms to the Canadian Dollar Overnight Repo Rate Average: Bank of Canada unveils benchmark reform proposals
The OSC declined a Bitcoin fund application from 3iQ: Regulators refuse proposed Bitcoin fund amid investor protection concerns
Canadian mutual fund assets grew in January, despite net redemptions: Mutual funds saw $53 million in net redemptions for January
Tips to successfully invest in your RRSP: 6 rules for successful RRSP investing
On the pulse – New frontiers in fintech
Automating testing can have a big impact on the success of a digital transformation: Driving a successful digital transformation strategy
Canadian’s usage of alternative payment tools has increased 14% since 2016: Canadians are increasingly choosing alternative payment tools
The growth of payment alternatives will bring new and complex regulatory requirements: Harnessing regtech to build payments reputation
An in-depth look at how Amazon is entering the financial services industry: Everything you need to know about what Amazon is doing in financial services
Financial services companies are expanding their use of AI: The world’s biggest banks are doubling down on artificial intelligence
Cybersecurity spending expected to grow: Cybersecurity spending to reach $223.7 billion by 2024, says Rethink
The four key pillars to help protect your company against cyberattacks: Four steps in cyber risk management
UOB integrating AI to speed up loan process: UOB applies AI to transactional data to speed up loan approvals for SMEs
11 fintech firms to keep an eye on: Fintech focus – 11 to watch now
Retail shopping through virtual reality and blockchain: The convergence of blockchain and online VR retailing
High-net-worth topics
The high-net-worth demand personalization: Themes from the 2019 U.S. Millionaire Report: Personalization
How to attract high-net-worth investors: You don’t need a Super Bowl ad to attract high-net-worth clients
Polls & surveys – What financials are saying
Global corporate debt reached $13 trillion at the end of 2018 (OECD): Why corporate debt is a risk to the global economy
The majority of economists expect a recession in the U.S. by the end of 2021 (National Association for Business Economics): 75% of business economists expect a US recession by 2021: survey
Women don’t believe they will be able to afford their desired lifestyle in retirement (RBC): A third of Canadian women not confident about maintaining lifestyle in retirement: survey
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Monday morning briefing – February 11, 2019
A look at long/short equity hedge funds during the fourth quarter of 2018. Preparing your employees for the age of digital disruption. The impact of regulation on fintech. Will we see a shift back to active management? And much more in this week’s briefing.
Economic/industry news
International Economic Data Snapshot – includes aggregated data of the worldwide economy: Snapshot: International economic data
The Canadian unemployment rate rose to 5.8% in January: Canadian job market surges on record private-sector hiring
European GDP expanded 0.2% in the fourth quarter: EU’s GDP growth rate slows down to 1.5 pct in Q4 2018
BoE holds its Bank Rate steady at 0.75%: Bank of England leaves policy rate unchanged at 0.75% as expected
The RBI cut its benchmark interest rate: Five key takeaways from India’s new central banker’s maiden policy review
Global net flows into investment funds were $606 billion in 2018: Global fund flows had worst year since 2011: Morningstar
Here are some ESG trends for 2019: Emerging MSCI ESG trends to watch in 2019
The three categories of ESG investments: 3 ESG investment strategies: passive, integrated and active
The green bond market is set to grow in 2019: Global “green bond” issuance set to surge in 2019
Clients showing more interest in sustainable investing: How sustainability is becoming an industry focus
Will we see a shift back to active management?: Is the index bubble about to burst?
Some wealth management trends for 2019 that you need to know: 10 wealth management trends in 2019: Aite
Operating margins falling despite higher assets: Asset growth no longer equals fatter profits for fund managers
News and notes (U.S.)
Bill Gross announces his retirement: Bill Gross retires after storied four-decade career in bonds
Hedge funds with a poor December rebounded in January: December’s strugglers bounced back in January, says Lyxor
A look at long/short equity hedge funds during the fourth quarter of 2018: Fourth quarter 2018 review of the long/short equity hedge fund space
Carlyle Group had a sharp increase in pre-tax distributable earnings: Carlyle outperforms rivals in latest earnings report
U.S. retail investors out of the stock market: Mom and pop sit out rally, with stock exposure at 6-year low
Fidelity launches two model portfolios that will use ETFs: Fidelity debuts its first Model Portfolios that employ ETFs
Ark launches the ARK Fintech Innovation ETF: ARK rolls out fintech ETF
Institutional plans in the U.S. struggled in 2018: ‘Worst calendar year performance’ for U.S. institutional plans since 2008: report
Looking to improve U.S. retirement savings: Rep. Kind to reintroduce Retirement Savings Act
BB&T to purchase SunTrust Banks: BB&T to buy SunTrust in biggest bank merger in a decade
News and notes (Canada)
Canadian ETF assets fell 3.9% in the fourth quarter: Q4 asset drop couldn’t stop Canadian ETF boom
The S&P/TSX Composite Index could be a strong relative performer in 2019: It’s time to stop ignoring the TSX
Institutional portfolios benefited from the strong performance of Canadian real estate in 2018: Canadian real estate boosted institutional portfolios in 2018
Know Your Client shouldn’t be the same for all clients: MFDA warns against one-size-fits-all approach to KYC
IGM Financial invests more money into fintech firm: Personal Capital raises $50 million in new funding
Vanguard adds two more asset allocation portfolios to its lineup: Vanguard launches two asset allocation ETFs
A rough equity market in the fourth quarter hurt Canadian defined-benefit pension plans: Canadian DB pensions finish 2018 in negative territory: reports
On the pulse – New frontiers in fintech
The impact of regulation on fintech: Fintech innovation – is regulation a significant barrier?
How fintech will help the unbanked and underbanked in 2019: How will fintech offer disruption to financial services in 2019?
Canada is behind in its potential to adopt open banking: Canada lags in readiness for ‘open banking’
How AI can help perform testing in your digital initiatives: Artificial intelligence in testing: Top five use cases in financial services in 2019
Fintech’s impact on the future of wealth: Wealth is the next big fintech game changer
Fintechs aren’t providing the necessary help to millennials: How fintech companies are failing to help millennials with financial security
How to access the mobile ad market: How financial marketers can tap the surging mobile ad market
A look at why companies should consider a digital transformation: Why digital transformation? Challenge vs opportunity
Preparing your employees for the age of digital disruption: Learning and development in the digital age
A look at why bank branches shouldn’t be closed down: Why banks should stop closing branches
Automating trade data: A smarter way to report on financial trades?
Goldman Sachs and HSBC invest in tech start-up: Goldman Sachs and HSBC invest $20m in startup trying to make banks more like Apple
Barclays makes investment into fintech start-up: Barclays invests in payment-linked loyalty startup Bink
Scotiabank to launch fintech lab in Mexico: Scotiabank partners with Mexican university to open fintech accelerator
Trade groups team up to push digital assets and blockchain forward: Blockchain associations form new lobby group
High-net-worth topics
A look at family offices and their potential future: Multi-single-family offices are the future of UHNW families
Here a few mistakes the high-net-worth make: 10 big financial mistakes wealthy families make
A look at how the ultra wealthy are currently investing: Tiger 21 annual conference: CNBC interview with Tiger 21 founder Michael Sonnenfeldt on how the ultra-wealthy invest
Polls & surveys – What financials are saying
Asset managers see steady growth over the next seven years (Bloomberg): 5 asset management predictions for the next 7 years
The Canadian housing market and consumption could slow in 2019 (PIMCO): Downside risks for Canadian economy: PIMCO
Looking after a family member in cognitive decline has significant impact on family finances (RBC): The impact of cognitive decline on families’ finances: RBC survey
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Monday morning briefing – January 14, 2019
Bank and fintech partnerships took a big step forward in 2018. Expected trends for the hedge fund industry in 2019. How to improve the customer experience during digital onboarding. Here’s what matters to millionaires’ children. And much more in this week’s briefing.
Economic/industry news
International Economic Data Snapshot – includes aggregated data of the worldwide economy: Snapshot: International economic data
U.S. inflation rate falls to 1.9% in December: US consumer prices drop for the first time in nine months
The Bank of Canada maintains its benchmark rate at 1.75%: Bank of Canada holds steady as oil slump kills urgency for hike path
The U.S. Federal Reserve Board can take its time with future rate increases: Fed can be ‘patient and flexible’ with rate policy: Powell
Proposal on risk ratings for alternative investments: AIMA, CAIA propose new risk ratings for alternatives
Seeking more ESG fixed income solutions: Advisors say they want more ESG fixed-income options
Fitch to produce data showing how ESG factors affect a companies’ credit rating: Fitch Ratings launches ESG relevance scores to show impact of ESG on credit
RBC and BlackRock to partner in ETF offerings: RBC iShares is now Canada’s largest ETF provider
Regal Assets enters Canada: US alternative investment firm makes Canadian debut
Could ETFs cause systemic risks in a market downturn?: Bear market may increase risks in ETF sector
On the pulse – New frontiers in fintech
Bank and fintech partnerships took a big step forward in 2018: 2018: The year that banks and fintech started to figure things out
TD introduces Clari to its mobile app users: TD integrates chatbot into app
With the payments industry expected to grow, here is how AI can help: How will artificial intelligence ultimately benefit the financial services sector?
Revenues from robotic process automation in banking expected to grow by over 400% by 2023: Robotic process automation revenues in banking and financial services to reach $1.2bn by 2023
Financial services executives believe that big tech companies could enter the retail banking space: Two-thirds of financial decision-makers believe tech giants will offer retail banking in five years
Here is what could be in store for the payments industry in 2019: It’s all about convenience: the payments industry in 2019
The trends you need to know in wealthtech: Wealthtech trends to watch in 2019
The U.S. is falling behind in financial services technology: The US is losing the AI, blockchain & fintech arms race (but is crypto-friendly)
Understanding digital transformation: What is digital transformation in business: Everything you need to know
How to improve the customer experience during digital onboarding: Digital customer onboarding – are you doing it wrong?
Digital transformation slow for financial services firms: Digital transformation challenges firms: survey
Some cryptocurrency predictions for 2019: Crypto forecasts for 2019
News and notes (U.S.)
A look at the hedge fund industry in December: State of the industry – December, 2018
Hedge funds’ performance weak in December: Hedge funds down 0.82 per cent in December
A look at hedge fund winners & losers in 2018 (video): Hedge fund winners and losers in 2018
Expected trends for the hedge fund industry in 2019: Top hedge fund industry trends for 2019
Jeff Vinik to reopen hedge fund: Investing titan Jeff Vinik to reopen hedge fund: ‘The fire in my belly still burns’
Pershing Square starts 2019 strong: Ackman’s Pershing Square fund powers ahead in new year
Private equity year in review: 2018 in review: Top 5 global PE deals, exits & funds
Just over $130 billion was invested in VC deals in 2018: Venture capital investing soared to a record in 2018
Bitwise submits application for bitcoin ETF: Bitwise hopes to crack SEC code with proposed bitcoin ETF
U.S. money market funds gaining assets amid market volatility: U.S. money fund assets rise above $3 trillion for the first time since 2010
Predicting U.S. stock performance: The 30-year outlook for U.S. stocks
High-net-worth topics
Here is what is important to millionaires’ children: What the children of millionaires value most
Why a market-neutral strategy could work in the current market environment: Is it time to put your investments in neutral?
For the high-net-worth, consider these asset protection strategies: Asset protection of high net worth individuals
Polls & surveys – What financials are saying
Higher rates and volatile markets will affect Canadian’s wealth in 2019 (RBC): Expect wealth creation, homeownership challenges in 2019: RBC
Advisors should take some time to discuss bear markets with their clients (Hartford): Warning to advisors: Your clients don’t always listen to you
49% of Canadians do not have any emergency savings (Refresh Financial): 53% of Canadians live paycheque to paycheque
Women are worried about not having enough money for retirement expenses (HSBC): Women more worried about financial security in retirement than men: survey
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Wednesday morning briefing – January 2, 2019
Creating an excellent customer experience will deliver solid financial results for banks. Private equity expected to surpass hedge funds in terms of assets over the next few years. The high-net-worth are looking for tax-efficient, and legal, options. Tightening monetary policy and sustainability among the themes to watch in 2019. And more in this week’s briefing. Enjoy!
Economic/industry news
International Economic Data Snapshot – includes aggregated data of the worldwide economy: Snapshot: International economic data
The U.S. Federal Reserve Board raises its target range to between 2.25% and 2.50%: Fed raises interest rates, signals more hikes ahead
U.S. and Chinese officials to discuss trade in early January: U.S. and China said to hold trade talks in Beijing in early January
Canada’s economy expanded 0.3% in October: Canada’s economy grew 0.3% in October
The focus on the Fed may change from interest rates to its balance sheet: Markets signal 2019 focus will be Fed’s balance-sheet unwind
Could 2019 be the year for emerging markets’ outperformance?: Emerging markets expected to outperform in 2019 (for real this time)
Finding investment opportunities as the number of seniors in Canada rise: Opportunities for institutional investors in an aging society
Education will be key as liquid alternatives are set to formally launch on January 3: AIMA prepares for investment ‘sea change’
Canadian mutual funds experienced $2.4 billion of net redemptions in November: Mutual fund sales slump continued in November
Canadian ETF assets rose to $160.9 billion in November: Canadian ETF assets up in November
On the pulse – New frontiers in fintech
Real-time payments generating interest from large technology firms: Big tech companies throw their support behind Fed-run real-time payments network
Creating an excellent customer experience will deliver solid financial results for banks: Customer experience has massive impact on banking providers’ bottom line
Some key trends to watch out for in the banking industry: What’s in store for banks in 2019?
According to McKinsey, here are the key fintech trends that you need to know: Synergy and disruption: Ten trends shaping fintech
Here are the top fintech startups in New York: Top 20 fintech startups in New York
Demand for regtech solutions expected to grow: Demand for regtech solutions to intensify as regulatory burden looms larger
Insurance executives should keep these key insurtech questions in mind during 2019: 5 insurtech questions for 2019
Despite the rise of robo-advisors, human financial advisors still play an extremely important part in financial advisory: Why we still want humans, and not (just) robots, to invest our money
Using technology to identify potential credit risks: ING develops early warning system for credit risk
Banks are making substantial progress as innovative organizations: From innovation theatre to real innovation
Automating the office: 5 business uses of voice based virtual assistants
CI acquires majority stake in WealthBar: CI enters robo game with WealthBar acquisition
News and notes (U.S.)
Hedge funds fell 0.28% in November: Barclay Hedge Fund Index down 0.28 per cent in November
Hedge funds experienced outflows in November: Hedge funds see third consecutive month of outflows in November
Private equity expected to surpass hedge funds in terms of assets over the next few years: What lies ahead for the hedge fund industry?
Take-private deals could grow in 2019: Expect the number of take-privates in the US to spike in 2019
Alternative investments could provide an opportunity for growth in an investor’s portfolio: Looking for growth? Consider the alternatives
Private equity managers perform better when they aren’t rushed to make deals: Faster isn’t better for private equity managers
A look back at the VC industry in 2018: 60 big things: Scandals, scooters and the year that was in VC
Investors want to see innovation in cost management: How fund managers are innovating around fees
Regulatory issues that broker-dealers need to keep top-of-mind in 2019: Regulatory changes to watch: Taxes, retirement, fiduciary rules
Changes coming to fund-of-funds?: SEC proposes rule changes for fund of funds arrangements
What we can learn from 2008 in 2018: Lessons from 2008 for 2018
These were the 10 largest ETF launches in 2018: Biggest ETF launches of the year
Weekly outflows from mutual funds accelerate: ETFs gain $25.2B while mutual funds lose $56B
High-net-worth topics
Hedge fund-like strategies to help the high-net-worth navigate through market volatility: UBS Wealth’s hedge fund-like playbook to beat market mayhem
Helping the high-net-worth preserve their wealth: How to hold on to the wealth you’ve got
The high-net-worth are looking for tax-efficient, and legal, options: Offshore tax scandals haven’t deterred HNW investors: report
Polls & surveys – What financials are saying
Tightening monetary policy and sustainability among the themes to watch in 2019 (Mercer): Four investing themes will shape financial markets in 2019: Mercer
Slower growth expected for the Canadian economy (Vanguard): Canadian outlook skewed toward the downside, says Vanguard
Canadians looking to pay down debt in 2019 (CIBC): Canadians say paying down debt is top priority in 2019: Poll
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Monday morning briefing – November 26. 2018
The names you need to know in fintech. Activist investors in Europe keying in on the U.K. industrials sector. Why states around the world should consider issuing cryptocurrencies supported by their central bank. And much more in this week’s briefing.
Economic/industry news
International Economic Data Snapshot – includes aggregated data of the worldwide economy: Snapshot: International economic data
Canada’s inflation rate rises again:Canada inflation ticks up, central bank seen keeping rates steady
Japan’s economy contracts in the third quarter: Japan GDP: Natural disasters hit economic growth
Could there be changes to the BoC’s mandate to keep prices stable?: Bank of Canada plans thorough review of inflation targeting
Protecting your portfolio against the next recession: The next recession is coming: Here’s how to protect your portfolio
A look at the currency market: How currency differs from other asset classes
Canadian ETF assets fell in October: Canadian ETF assets lower in October
The number of distinct indexes rose by 12% in 2018: Number of indexes on the rise, led by fixed income: report
Sir Ronald Cohen on the importance and outlook for impact investing: Impact investing: A multitrillion-dollar market in the making
Businesses should focus on the new, “circular economy”: ING Portfolio focuses on financing for sustainable economy
On the pulse – New frontiers in fintech
Fully transitioning to digital is much more than just a mobile app: Are you really ‘doing digital’?
Customer centricity vital for the banks of the future: It pays to be personalised
How to manage your cloud infrastructure: Managing cloud infrastructure post-migration – a CTO guide
The names you need to know in fintech: Fintech finance’s power players
Technology could help private bankers become more productive: Making private bankers more productive
Open banking not well known or understood by end consumers: Open banking slow burn means just 22% of consumers have heard of the concept
Starling Bank launches Client Money Accounts, helping professional practices that hold money on behalf of their clients: Starling Bank launches CASS-compliant accounts helping firms manage third-party funds
Regtech will be an important component for the future success of financial institutions: Saxo Bank on why regtech is key to scalability in financial services
How to be innovative in the insurance industry: How to become an innovator in insurtech
Capital One purchases WikiBuy: Capital One buys online shopping comparison startup
Many firms don’t believe that they are resilient enough to combat cyberattacks: Cyber security implementation: firms want it, but less do it, finds survey
BitSpread launches BitSpread Financial Solutions, designed for investing in blockchain assets: BitSpread launches new financial solutions division
Why states around the world should consider issuing cryptocurrencies supported by their central bank: IMF: Nations need to consider a central bank backed cryptocurrency
Cryptocurrencies may not be banned in India: A ray of hope for cryptocurrencies as India readies draft regulations
News and notes (U.S.)
The Barclay CTA Index fell in October: Barclay CTA Index loses 1.29 per cent in October
Hedge fund assets fell to $3.06 trillion in September: Hedge funds redemptions surge to $39.1 billion in September, highest in more than 5 years
Management expenses no longer a tax break for hedge fund investors: Hedge fund investors lose key tax break for management expenses
Activist investors in Europe keying in on the U.K. industrials sector: Industrials are No1 target sector for activist investors in Europe
Secondaries still generating a lot of interest: Why secondaries fundraising is surging
Morgan Stanley launches new advisory platform, WealthDesk: Morgan Stanley unveils new advisory platform
AllianceBernstein to purchase Autonomous Research: AllianceBernstein announces offer to acquire Autonomous Research
Further trade tensions between the U.S. and China could hurt the stock market: Expect more stock market losses if US-China trade war worsens
Long-term funds experienced $29.1 billion of outflows in October: Morningstar: Passive equity funds gain, actives lose big
An interview with Abigail Johnson and Kathleen Murphy of Fidelity: The most powerful woman in fund management gives a rare interview
High-net-worth topics
High-net-worth investors expect further equity market declines: The equity party’s ending, say wealthy investors
How Tiger 21 helps the ultra-rich: Tiger 21 philosophy: Learn from your (very wealthy) peers
Life insurance can help reduce estate taxes, but not eliminate taxes entirely: Can HNW clients still use life insurance as a tax and financial tool?
Polls & surveys – What financials are saying
Canadian investors have trouble understanding the concept of risk and return (Natixis): Investors may have an unrealistic understanding of risk and return: survey
Over the next 25 years, $68 trillion of wealth will be passed on to younger generations (Cerulli): Generational wealth transfer to hit $68 trillion over 25 years: Cerulli
Correlating share value with ESG ratings (MSCI): Are ESG ratings the new credit rating for stock prices?
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
5 steps for a successful marketing materials audit
If your department is undertaking a wide-sweeping marketing materials audit to identify stale messages and outdated figures, or if your firm is taking its marketing initiatives in a more digital direction, this five-step process will help you lead your team through this seemingly complicated process.
Step 1: Setting your auditing goals
Before jumping into writing and design, before you even begin hunting down all of your firm’s old marketing materials, we recommend that you clearly define your goals. Why are you conducting the audit? How will the audit help your marketing initiatives going forward? Typical answers are:
“We want our marketing materials to be relevant and have a longer life.”
“We want to lower our long-term marketing costs via fewer refreshes and fewer print runs.”
“We want our marketing materials to be read by a wider audience.”
“We want to engage our clients and prospects in new ways.”
Step 2: Create a content map
Now that you’ve clearly defined your goals, it’s time to categorize and reprioritize your marketing materials.
Start by using the goals that you defined in Step 1 to determine your grouping methodology. Ways that are more traditional include grouping your materials by product or campaign. Lately, however, we’ve seen a shift to grouping materials demographically or by life stage. For example, if you are trying to target millennials, you would list in a spreadsheet all the materials that apply to this cohort.
If you group materials demographically, you’ll find that many of them apply to savers and investors at different life stages. Make sure these materials end up in both buckets. Why? When you rethink formats in Step 3, you may decide to deliver similar content in radically different formats depending on who you’re engaging.
Step 3: Rethink formats
There’s a good chance the majority of the materials that you’re auditing are print brochures. And there’s an even better chance that your firm wants to take many of them in new digital directions. A marketing materials audit is the ideal time to have these discussions.
While you may simply update these brochures, keep in mind that infographics, microsites and online articles are all great ideas because they are engaging, sharable and easy to update, all of which deliver on the goals outlined in Step 1.
Step 4: Audit your resources
Is your team big enough to handle the updates and fill in the gaps that you identified? If the wide-ranging scope of a marketing materials audit seems too large, complex or time consuming, think about hiring a content partner who can help create a strategy for your refreshed content.
If you need additional resources, make sure that your content partner has the product and industry knowledge to effectively round out your team.
Step 5: Production
Now that you know what marketing materials you have and which ones you want to refresh, it’s time for your writers, designers and developers to get to work. Coordinating your resources is time consuming. But clear timelines and focused work – that is, strategically working through your list without running too many refreshes at once – will help your team deliver great results.
Next steps
Although a marketing materials audit will create some challenges, especially as your typical day-to-day responsibilities aren’t going anywhere, following these five steps will ensure that this challenging and exciting initiative goes more smoothly.
If you want to read more about auditing your marketing materials, read our post on how to better align your materials with your sales team.
Does it sound like it’s time for a marketing materials audit? Contact us at 1.844.243.1830 or info@ext-marketing.com.
Modernizing an education brand
A fresh, modern look. A brand to drive the business forward. Capturing the energy of your leadership in the industry. These are some of the goals of a rebranding project.
IFSE Institute recently underwent a successful rebrand, and we sat down with Christina Ashmore, Managing Director, and Fatema Nazarali, Director of Sales and Business Development, to uncover the best practices they implemented to take the IFSE Institute brand to the next level.
ext.: The new brand looks great. Can you tell us a bit about why you chose to rebrand IFSE Institute?
Christina Ashmore: Over the past few years, IFSE Institute has really come into its own in terms of the relationship with the brand of its parent company, The Investment Funds Institute of Canada (“IFIC”).
We had a challenge with name recognition despite exceptional loyalty among our clients and IFSE’s great reputation in the industry.
At a practical level, we needed to standardize our look and feel, given that the many small changes made throughout our history had led to inconsistencies.
“We had a challenge with name recognition despite exceptional loyalty among our clients and IFSE’s great reputation in the industry.”
ext.: Can you tell us about your rebranding process?
Fatema Nazarali: Given that we wanted to modernize the look and feel of IFSE Institute and bring the company into the future, we took a comprehensive approach and started from the ground up.
Our first step was to ask probing questions about what we wanted our brand to convey. This was long before we thought about the minutia of creating a nice, new website. We asked questions regarding how we wanted to be positioned in the industry as ourselves and among competitors.
All of our branding work needed to be in line with our strategic mission and play to the strength of the organization; namely, exceptional customer service and a high-value education.
And from here the agency started working with us on developing our key messaging framework.
“Our branding work needed to be in line with our strategic mission and play to the strength of the organization.”
ext.: Did you face any challenges along the way?
Christina: One of the biggest challenges early on was finding the time to get everyone involved. We knew we wanted to get everyone’s buy-in at all stages and show the team what we were trying to achieve. We regularly showed the team how the work was progressing and asked for their feedback on creative.
Getting the whole team involved was a great experience. They provided valuable insights as we developed the creative. We believe it helped the team to embrace the new brand.
“Getting the whole team involved was a great experience. They provided valuable insights as we developed the creative. We believe it helped the team to embrace the new brand.”
Cost is obviously a challenge. So, you need to lay out the strategy from beginning to end and request customized solutions when required. While measuring the return on investment for branding is difficult, it’s important to remember that revenue generation is not immediate and there are many intangible benefits to consider. It’s definitely worth the effort.
ext.: Why did you decide to work with an agency for the rebrand?
Fatema: We recognized that we needed marketing expertise to be able to execute a rebrand strategy. By working with an agency, we could stay focused on our day-to-day deliverables and strategic goals without needing to add headcount.
“We could stay focused on our day-to-day deliverables and strategic goals.”
Our agency ensured we asked the right questions up front, long before jumping into execution. They set up the branding strategy and helped identify where we wanted to be positioned and who we were targeting.
Given the uniqueness of the financial services industry, we needed to work with a team that had specialized knowledge. They knew our clients and business partners, and were able to tie everything together seamlessly and on point.
ext.: How has the new brand been received?
Christina: The new brand has been very well received. It’s elevated our professionalism and demonstrated to the industry that we’re taking the company to the next level.
“It’s elevated our professionalism and demonstrated to the industry that we’re taking the company to the next level.”
More than ever before, people are asking to keep our brochures in their office. The new brand has really strengthened client confidence and loyalty.
Fatema: Internally, too, there’s been a strong reception. The IFSE team takes great pride in the new brand and the company. The rebrand was a positive experience for everyone involved.
Visit ifse.ca to check out the new brand.
Read more:
https://ext-marketing.com/commentaries-articles/prepared-investment-commentaries/
Investor education done right
Investor education should be top of mind for all financial services marketers. Why? Because we think teaching your clients about investing will help you build trust.
But what kind of education should you offer? What do your clients want? Here are three tips to improve your investor education efforts.
1. Start at the beginning
Where are you going to start? Even before explaining a mutual fund, examine the importance of saving.
“Why is saving so important?” is an important question that many current and would-be investors don’t have a clear answer to. An added bonus is that you can speak about this subject without getting into technical language.
Lay a strong foundation in “Saving 101” and then build your way up to mutual funds.
Suggestion: Create a microsite with videos and accompanying one-page brochures.
2. Engage them
How are you going to engage your clients and prospects? Try gamification.
Doesn’t it seem like we learned a lot more and a lot faster when we were children? That was actually the case and it’s because we were learning in a much more interactive manner.
Gamification is all about offering interactive learning that is fun, challenging and goals-based. Sites like www.khanacademy.org use design elements and the mechanics of games to improve learning, helping people retain more information and offering a better user experience.
Suggestion: Create quizzes built around a story – and make sure you reward people with points and certificates.
3. Stick with them
How are you going to do this? By planning for the long term.
Investor education isn’t a sprint, it’s a marathon. A three-month education campaign just isn’t enough because if people see that you are light on content, they may question the value of getting involved.
Educating your clients will take time and cost money, but we believe it is an unmatched opportunity for financial services firms to build trust and get their clients engaged in their businesses.
Suggestion: Create a detailed editorial calendar, and be prepared to produce comprehensive briefs and find data to back up your requests.
Getting investor education right means providing top-notch investor education to your clients and prospects, creating truly informative material, delivering it in interesting and engaging ways, and then sticking by their sides for the long haul.
We can help you strategize and execute on your firm’s investor education initiatives. Contact us at 416.925.1700, 844.243.1830 or info@ext-marketing.com.
5 best practices for better online videos
More than ever before, Canadians are consuming their information and news through online video. It’s no wonder financial services firms are capitalizing on this trend and boosting their online video production capabilities.
Here are five tips to help ensure that you’re capturing attention and driving interest in your services and solutions with online videos.
1. Great sound is essential
Sometimes the most important aspect of a video is the audio.
We can’t overstate how essential audio is to video. You may be talking about the most interesting subject in the world but if your audience can’t hear you clearly, they’ll go somewhere else. So invest in the right audio gear and recording equipment for the best results.
2. Have the right words
You don’t want to “wing it” when it comes to conveying your message. Be prepared with a strong script and compelling content for your video. If you can’t get it right, bring in a professional to polish the wording.
Once your plan’s in place, fill in the blanks with the right speaker. Remember, though, a speaker who is at a loss for words and starts using fillers like “umm” could hurt your company’s image. Try to find a presenter who is passionate, authentic, speaks clearly and intelligently, and can relate to your audience.
3. Keep it short and sweet
We are often asked “What’s the best length for a video?” Sometimes people are surprised by our answer. We think one to two minutes is ideal. That’s right, just one to two minutes.
This time frame works because it doesn’t ask much from your viewer and, if written well, is more than enough time to convey one to three key points.
Note: longer videos do serve a purpose too, but they should be targeted to those who are highly engaged in a topic.
4. Hold off on the hard sell
The most engaging videos are not sales pitches. Instead, they solve problems.
If you focus too much on your company’s history and successes, you run the risk of boring your audience. You don’t want them asking “What’s the point of this video?”
The best approach is to use your corporate videos to outline solutions to the challenges your clients and prospects may be facing. An educational approach can also build credibility and is a great way to showcase your company’s expertise.
5. Close like a pro
Just like brochures and newsletters – and every other type of marketing material – corporate videos should end with a clear call to action.
Remember: if they have made it to the end of the video, you’re not imposing on your audience. The viewer probably wants more. So help them out by inviting them to contact you or offering a link for something to download.