Microcontent: what it is and how it can help your marketing
Microcontent hasn’t really found its legs in the financial services industry. We think that’s going to change.
Microcontent is primarily visual content distributed on media such as a blog, Facebook or LinkedIn to bolster your content efforts and draw your audience’s attention toward a more robust piece of content. These may include in-depth whitepapers, infographics or a new video on your website.
What sets microcontent apart from other types of content? It’s short, “snackable” and relatively cheap to produce.
What’s microcontent?
While this isn’t a complete list, the key types of microcontent include:
- Charts
- Diagrams
- Facts and figures
- GIFs
- Graphics
- Illustrations
- Images
- Quotes
- Tips
What’s best for financial services?
Financial services marketers tend to use charts, graphs and tables in their materials. But these tools are used a lot, and your content may lose its impact among the vast amount of charts, graphs and tables that are already out there.
It’s good to look beyond these forms of microcontent when you can. Some types of microcontent that we think are ideal for the financial services industry include:
- Images are a great way to capture your audience’s attention (think about taking elements from larger, more detailed infographics)
- Quotes are always eye-catching. If you use quotes, don’t forget to use compelling and complementary images or graphic designs to draw more attention to them
- Tips that help people excel at their job and life will always be near the top of the sharable content list
From a production standpoint, the best thing about microcontent is that it’s relatively quick to produce, so you can experiment a little more than you would with lengthier or more costly content. This can be a huge benefit for content teams that are stretched to the limit.
If you want to boost your marketing efforts, this is the perfect time to start producing microcontent. Contact us today at 1.844.243.1830 or info@ext-marketing.com to learn how.
Monday morning briefing: Emerging markets equities poised for a comeback?
Why the 40 in 60/40 needs to change for investors. A look back at the decade in VC. The importance of data ethics. And is too much choice bad for advisors? These stories and much more in this week’s briefing.
Economic/industry news
Canadian inflation rate was 2.2% in November: Canadian inflation accelerates to 2.2%, core highest in a decade
The BoE holds Bank Rate steady at 0.75%: Bank of England keeps interest rates on hold
Why the 40 in 60/40 needs to change: Hey 60/40 investors: You need a new ‘40’
Three trends for investors and financial advisors: 3 trends investors and financial advisors should heed in 2020
Why corporate debt could be problematic for the global economy: China corporate debt flagged as ‘biggest threat’ to global economy
Chart of the week – Emerging markets poised for a comeback?
Let’s take a look at emerging markets stocks over the past five years. Emerging markets have underperformed developed markets over the past five years, particularly over the last couple of years as trade tensions intensified. As emerging markets countries are often export-heavy economies, the slowdown in the global economy has hurt performance. However, the partial trade agreement between the U.S. and China on December 13 has sparked a surge in performance among emerging markets equities. If trade tensions ease further and global economic growth ticks higher, will emerging markets equities gain traction and outperform developed markets? It may be time. Let us know what you think.
Used with permission of Bloomberg Finance L.P.
News and notes (U.S.)
A look at the hedge fund industry in November: State of the industry: November 2019
Risk-on sentiment among fund managers is back: Why fund managers are cranking up the risk
A look back at the decade that was in VC: VC’s decade in data: How the 2010s reshaped a market
Money market funds attracting a substantial amount of inflows: Investors favor money markets over stock and bond funds: Morningstar
Retail investors will gain more exposure to private markets: SEC votes to give retail investors more access to private markets
News and notes (Canada)
29 liquid alternative funds were launched in 2019: Fund managers have jumped into liquid alts, DBRS reports
Sun Life takes majority interest in InfraRed Capital Partners: Sun Life to expand infrastructure expertise with investment in InfraRed
What may be in store for Canadian alternative investments: A 2020 vision for Canadian alternative investments
A look at the changes to the Basic Personal Amount: New basic personal amount for 2020
On the pulse – New frontiers in fintech
Be prepared for a bigger adoption of mobile wallets: Why banks should care about mobile wallets (even if consumers don’t)
A look at some trends in cybersecurity for the year ahead: 10 cyber security trends to look out for in 2020
The importance of data ethics: Data ethics – what is it good for?
Why demand for regtech is expected to grow: Capital markets regtech in review
PayPal enters the Chinese payments market: PayPal completes GoPay acquisition, allowing payments platform to enter China
Why too much choice may be bad for advisors: Advisers are drowning in fintech choices
High-net-worth topics
UBS makes changes to its ultra-high-net-worth unit: UBS Group to revamp unit for ultra-high net worth clients
High-net-worth individuals are increasing their exposure to real estate, cash: Here’s where the wealthiest investors are finding opportunities
Polls & surveys – What financials are saying
Contributions to TFSA accounts grew in 2019 (BMO): Annual TFSA contributions up 10% on average: survey
74% of investors want financial advice from a human (IIROC): Investors prefer human advice: survey
The percentage of women directors on boards rose in 2019 (MSCI): Slow gains for female board membership: report
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
New Market Outlook: 20/20 Vision
Check out our new Market Outlook: 20/20 Vision.
It’s that time of the year again: when intelligent and experienced investors and economists – and the ext. team – predict what’s going to happen over the next 12 months.
This coming year is a tough one to predict. The health of financial markets and economies around the world will likely be severely impacted by political uncertainty in North America and abroad.
Trade tensions that never seem to end, the unexpected rise of populism in the West, ongoing mixed messages from equity and bond markets, and the upcoming U.S. election in November – these are the issues that send jitters up the spine of even the most stoic investors globally.
What’s our conclusion? Markets this year will be driven more by politics than fundamentals.
Monday morning briefing – November 18, 2019
Private equity looking at the financial advisory industry. Government and companies must work together to combat cyber risks. Asset allocation among alternative investments is changing. And much more in this week’s briefing.
Economic/industry news
U.S. inflation rate rose in October: U.S. consumer prices rise most in 7 months on higher gas prices
Economic growth in Japan stalled: Japan’s economic growth slumps to 1-year low in third quarter as trade war bites
The U.K. unemployment rate declined in September: U.K. unemployment falls while wages slow in September
VC funding had another strong quarter: Global VC funding remains strong in Q3
A look at the top research firms: The top research firm in the world is…
How to navigate through a market of lower expected returns: Navigating a slow growth market environment
Understanding the new economy: Understanding the 21st century economy
News and notes (U.S.)
A look at the hedge fund industry in October: State of the industry: October 2019
According to SS&C, hedge funds returned 1.15% in October: SS&C GlobeOp Hedge Fund Performance Index up 1.15 per cent in October
Private equity looking at the financial advisory industry: Private equity investors are zeroing in on financial advice business
JPMorgan invests in Limeglass: JPMorgan invests in financial research startup Limeglass
Mutual fund sales and performance over the past two weeks: Mutual funds scorecard: November 12 edition
News and notes (Canada)
iA Clarington goes fossil-fuel free in Inhance SRI funds: iA Clarington ensures certain funds are fossil-fuel free
A look at liquidity levels across Canadian funds: Currency & sector liquidity analysis report: Q3 2019
Lower mortgage rates helping housing affordability: Housing affordability improves thanks to lower rates, higher incomes
Looking for safety: The safest bet in Canada is also one of the hottest ETF trades
Taking a flexible approach to title reform: What’s next for title reform in Ontario
On the pulse – New frontiers in fintech
Security a concern for digital-only banking: More consumers will leave banks if digital offerings don’t improve
Why banks and big tech partnerships may work: Big banks and big tech (not versus)
A chequing account from Google: Google to offer checking accounts in partnership with banks starting next year
Customer experience should be at the forefront to combat disruptors: How to thrive in financial services in the age of digital disruption
How to better help small businesses: Big changes ahead for small business banking
A look at possible trends in the financial services industry over the next 10 years: Financial services in the 2020s: From open banking to open finance
Government and companies must work together to combat cyber risks: Bank of Canada urges public-private co-operation on cybersecurity
The data curation challenge: The challenge of data curation
Bringing cryptocurrency payment services to Swiss businesses: Bitcoin Suisse and Worldline to offer crypto payments acceptance in Switzerland
The CME will offer bitcoin options in the new year: Bitcoin options coming to the CME
High-net-worth topics
The wealthy are moving to cash: Geopolitics clouding the outlook for wealthy investors, UBS finds
Wealthy investors making direct investments in private firms: Wealthy families using 600-year-old plan to disrupt PE
How advisors can build trust with the high-net-worth: How to get wealthy people to trust you
Polls & surveys – What financials are saying
Institutional investors have an eye on China (Invesco): 80% of institutional investors planning to raise allocations to China: survey
Asset allocation among alternative investments is changing (EY): Investors are taking money out of hedge funds and putting in private equity
Canadians need help managing investments in retirement (Mackenzie): Value of advice more important as Canadians near retirement: study
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Upcoming macroeconomic events, November 2019
Do you write or edit portfolio manager commentaries? Do you want to stay on top of the macroeconomic events that shape your day-to-day life as a financial services marketer?
If so, here are the big macro events that the ext. team is keeping an eye on over the coming weeks.
- On November 29, Canada will announce its gross domestic product (“GDP”) growth rate for the third quarter. Canada’s GDP grew 3.7%, annualized, in the second quarter, an improvement from the 0.5% growth in the previous quarter. Canada’s economy benefited from a rise in exports and real estate. However, personal spending slowed, which may be indicative of a weaker consumer
- The Bank of Canada (“BoC”) will announce its interest rate decision on December 4. At its last meeting in October, the BoC held its benchmark overnight interest rate steady at 1.75%. Despite leaving its central interest rate steady, the BoC stated that future rate decisions will be largely dependent on the strength of the Canadian economy, which could be “tested” by global economic weakness
- Canada’s unemployment rate for November will be announced on December 6. In October, the Canadian economy lost 1,800 jobs. Still, the unemployment rate remained unchanged at 5.5%. Canada’s unemployment rate remains close to its lowest level in decades, which is contributing to the relative strength of the Canadian economy
- The U.S. Federal Reserve Board (“Fed”) will announce its interest rate decision on December 11. The Fed reduced its central interest rate to a target range between 1.50%-1.75% at its most recent meeting. The Fed’s third reduction of the year was due in part to weaker inflation and global economic risks. The Fed appears to be done adjusting its central interest rate but will closely monitor incoming economic data ahead of future meetings
- On December 19, the Bank of England (“BoE”) will announce its interest rate decision. The BoE has held its Bank Rate steady at 0.75% throughout 2019. At its most recent meeting at the beginning of November, the BoE lowered its outlook given concerns about the global economy and Brexit. Two members of the BoE also voted to reduce its central interest rate, which could signal the BoE is ready to adjust interest rates should economic conditions warrant
For investment commentary support (including monthly and quarterly commentaries, as well as MRFPs), contact us today at 1.844.243.1830 or info@ext-marketing.com.
Monday morning briefing – September 23, 2019
A bitcoin yield fund for the high-net-worth. Private equity and venture capital outperforming public equities. Why international co-operation is needed to combat cybercrime. And much more in this week’s briefing.
Economic/industry news
The Fed reduced its central interest rate: Fed lowers interest rate by a quarter-point, and is open to the idea of more easing
Canadian inflation rate was 1.9% in August: Canadian inflation slows to 1.9% on lower gas, vegetable prices
The BoE held its Bank Rate steady at 0.75%: Bank of England holds rates, warns another Brexit delay could hurt economic growth
The BoJ kept its key interest rate at -0.10%: BOJ keeps policy steady, signals chance of easing in October
A look at how liquidity affects an ETF’s trading costs: Why liquidity matters in ETF cost minimization
Does the value of benchmark data justify the cost?: Fund managers seek more insight from benchmark data
News and notes (U.S.)
Hedge fund net exposure at highest level since 2018: Goldman: Hedge fund exposure to stock market at 15-month high
A conversation with Josh Harris on private markets: Apollo’s Josh Harris talks private markets at delivering alpha
PE and VC outperforming public equities: Private equity outperforms and captures institutional flows
Private equity net cash flow was over US$150 billion in 2018: Eight years in the black for private equity cash flows
Vanguard to launch Digital Advisor: Vanguard preparing to offer digital-only robo-advisor
Rockefeller Capital eyes Silicon Valley: Rockefeller Capital buys wealth firm for Silicon Valley rich
The Fed took action in money markets for first time in a decade: Fed intervenes in money markets for first time in 10 years
Looking for more customized target-date funds: Interest rising in active/passive hybrid strategies for TDFs
Mutual fund sales and performance over the past two weeks: Mutual funds scorecard: September 17 edition
News and notes (Canada)
Horizons launches the Horizons Growth TRI ETF Portfolio: Horizons ETFs expands lineup of portfolio ETFs
CI Investments launches ESG funds: CI introduces debut ESG funds
Combining mutual funds and ETFs could be beneficial: Mutual funds and ETFs in harmony
Canada ranks “below average” in fund costs, according to Morningstar: Canada rates poorly in Morningstar survey of mutual fund costs
Foreign investors moving out of Canadian securities: Foreign investors continue to divest Canadian securities
On the pulse – New frontiers in fintech
Five fintech trends to watch in 2020: Five trends shaping fintech into 2020
How to navigate through customers’ fear of open banking: Open banking scares customers, but they want what APIs can deliver
A look at Canadians’ comfort with AI: How Canadians feel about AI in financial services
We’re in the early innings of AI’s impact on the financial services industry: The beginning of the road for AI in finance, the best is yet to come
Building a branch as an advice centre: Transforming branches into advice centers: The long road ahead
How technology is impacting capital markets: Buyers’ brief: Fintech drives capital markets
Why international co-operation is needed to combat cybercrime: Cyber-crime best tackled by international co-operation
Arab Bank launches custody and brokerage services for digital assets: Leading Swiss private bank launches full suite of digital asset services
High-net-worth topics
Family offices incorporating ESG principles: Wealthy families pour fortunes into $31 trillion ESG opportunity
A bitcoin yield fund for the high-net-worth: Wealth manager launches world-first bitcoin yield fund
Polls & surveys – What financials are saying
38% of fund managers expect a recession over the next year (Bank of America Merrill Lynch): Recession fears among fund managers rise to highest level in a decade
Immigration wage gap impacting Canada’s economy (RBC): Immigrant wage gap costing Canada $50 billion a year in GDP: RBC study
Millennials are starting to save early (E*Trade): Young investors are doin’ it for the ‘Gram
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
What Grissom and Caine can teach us about investment writing
Constant innovation has enabled the investment management industry to offer new and novel solutions designed to better serve the investing public. As more sophisticated solutions are introduced in the alternatives space, as well as in other product categories, the challenge of writing to these increasingly complex investment products becomes more pronounced.
While we should always strive to simplify our business communications, just opting to “dumb down” content may do investors a disservice. Is there a middle ground between simplicity and substance? The answer might lie with an old but influential television show.
CSI: Communicating Substance to Investors
It’s been just over three years since the last new episode of the hit CSI television franchise aired, but the footprint of this 16-year-long cultural touchstone is still present. Not only are the various CSI shows still being aired in syndication, they have continued to shape the public’s perception of law enforcement.
While the franchise has been criticized for taking artistic liberties with the real nature of police work and forensic investigation, CSI was never shy about using technical, highly scientific insider jargon.
That’s significant when you consider the CSI shows have been watched by millions, and that forensic science is no less an esoteric subject than yield curves or hedge funds.
Yet these shows, despite their complexities, spawned a generation of laypeople who could proudly discuss contusions, exit wounds and DNA sampling.
So, what can we learn from the exploits of Gil Grissom and Horatio Caine? From an investment communications perspective, we might take away the following:
1. Complexity doesn’t have to be scary; in fact, by its very nature can be compelling for readers.
2. Don’t be afraid of using complex terms, but also add in enough additional information so the reader can follow along, while also feeling educated and empowered by new knowledge.
3. Keep a “CSI toolkit” handy, meaning a spreadsheet of commonly used insider terms relevant to your investment mandate(s), plus their working definitions, for the benefit of investors. This toolkit can be used by you and your team in a variety of investment communications
The best practices for investment commentaries are always evolving. See what ext. can do to help you slay all your investment communications.
For more information on how ext. can help you improve your investment content, contact us at 1.844.243.1830 or info@ext-marketing.com.
Monday morning briefing – August 26, 2019
What’s impacting value investing? Why is 5G important to businesses? Why are CRM2 disclosures still confusing investors? Which cities have the most ultra-high-net-worth individuals? These and many more questions are answered in this week’s briefing.
Economic/industry news
Canadian inflation rate at 2.0% in July: Inflation holds steady at 2%, tempering case for rate cut
U.S. manufacturing contracts in August: Manufacturing sector contracts for the first time in nearly a decade
The Fed wasn’t unanimous in its decision to cut rates: Fed officials divided over July rate cut, minutes reveal
A look at what may be impacting value investing: Grantham Mayo: What’s gone wrong with value investing?
Interest in asset management jobs high: More people than ever want to be in asset management, CFA data shows
It’s not only about the shareholders: Top U.S. CEOs rethink the meaning of shareholder value
News and notes (U.S.)
Hedge fund assets growing, despite redemptions: Hedge funds still seeing outflows, but performance boosts AUM
Hedge funds don’t believe that the U.S. economy is headed for a recession: Hedge funds aren’t betting on a recession, Goldman data show
The stronger the conviction, the stronger the return: For short bets, higher conviction = higher returns
Using social media to research alternative firms: PE and hedge funds are targets of social media sleuthing, suggest survey
The orthopedic space garnering a lot of attention from PE: This joint is jumping: PE firms knee-deep in orthopedic space
Unicorn exits in the U.S. may set a record in 2019: Unicorn exits are booming in 2019. Will it last?
Mutual fund sales and performance over the past two weeks: Mutual funds scorecard: August 20 edition
News and notes (Canada)
Investors still don’t fully understand what they are paying for: Report finds investors still confused by CRM2 disclosures
Goldman Sachs invests in Canadian alternatives firm: Goldman Sachs unit invests in Toronto-based Slate Asset Management
The Ontario Teachers’ Pension Plan surpassed $200 billion in assets: Ontario Teachers’ Pension Plan returns 6.3% in H1
IIROC plain language rulebook to be instituted next year: New IIROC rulebook approved for June 2020
On the pulse – New frontiers in fintech
A look at how banks can benefit from adopting AI: AI advantages in banking grow, adding pressure for broad adoption
A culture change is needed to fully leverage new technology: AI is not a technology change but a cultural one
How retailers are benefitting from fintech: 5 ways retailers are adapting to fintech revolution
Helping baby boomers retire: Fintechs need to help baby boomers boom
How fintechs can stay relevant: The longevity of challenger banks
How banks may evolve to help clients in their daily lives: The bank of the future will have data vaults and money vaults
A look at why 5G will be so important: What 5G really means for your business
Visa launches new security services to protect banks and merchants: Visa launches security suite
Revolut to focus on the business banking sector with expense management tool: Revolut targets business banking market
JPMorgan Chase to discontinue Chase Pay: Chase Pay app shut down
High-net-worth topics
The next generation may move their assets to other firms: Trillions in HNW assets up for grabs in years ahead
These are the cities with the most ultra-high-net-worth individuals: Where the ultra-wealthy live in the United States
The high-net-worth are using 529 plans to reduce income and estate taxes: How high earners are maximizing this unique tax loophole for education funding
401(k) millionaires rose in the second quarter: The number of 401(k) millionaires hits an all-time high
Polls & surveys – What financials are saying
Canadians need assistance on how to use the TFSA (RBC): Many Canadians unsure how to use TFSAs to build wealth: RBC poll
Majority of U.S. economists expect a recession (National Association for Business Economics): Almost three-quarters of American economists expect a recession by end of 2021
Advisors benefit from outsourcing investment management (AssetMark): How outsourcing investment management can benefit advisors: survey
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
Upcoming macroeconomic events – August/September
Do you write or edit portfolio manager commentaries? Do you want to stay on top of the macroeconomic events that shape your day-to-day life as a financial services marketer?
If so, here are the big macro events that the ext. team is keeping an eye on over the coming weeks.
- Canada will announce its inflation rate for July on August 21. In June, Canada’s inflation rate fell to 2%, partly as a result of a decline in gasoline prices and a slowdown in shelter as well as clothing and footwear. Despite the slowdown in June, the inflation rate has crept higher in 2019, largely in response to higher food prices
- Canada’s gross domestic product (“GDP”) growth rate for the second quarter will be announced on August 30. In the first quarter, Canadian GDP grew 0.4% annualized, a slight improvement from 0.3% in the last quarter of 2018. GDP growth was led by consumer spending in the first quarter. However, real estate investment fell for a fifth consecutive quarter. Markets are hopeful that the Canadian consumer remained strong in the second quarter, while recent positive real estate news contributes, rather than impedes, economic growth
- The Bank of Canada (“BoC”) will announce its interest rate decision on September 4. The BoC’s benchmark overnight interest rate currently stands at 1.75%. At its most recent meeting in July, the BoC stated that the current level of its central interest rate is “appropriate.” However, the BoC does see some weakness in the Canadian and global economies as a result of continued trade tensions. The BoC will closely monitor how trade disputes are impacting the Canadian economy before any future interest rate decisions
- Also on September 4, the U.S. balance of trade for July will be announced. The U.S. trade deficit narrowed slightly from US$55.5 billion to US$55.2 billion in June, partly as a result of a reduction in imports. The trade deficit with China also narrowed. Given persistent trade tensions with China, markets will carefully monitor the results from this announcement
- On September 12, the European Central Bank (“ECB”) will announce its interest rate decision. At is last meeting on July 25, the ECB held its central interest rate steady at 0.00%. The ECB gave a more cautious tone, citing concerns about the slowing global economy. Furthermore, the ECB expects its rates to remain steady or even lower until at least the first half of 2020, hoping to push inflation up towards its target. The ECB is prepared to take measures to provide the European economy with more monetary stimulus, if needed
For investment commentary support (including monthly and quarterly commentaries, as well as MRFPs), contact us today at 1.844.243.1830 or info@ext-marketing.com.
Upcoming macroeconomic events – June/July 2019
Do you write or edit portfolio manager commentaries? Do you want to stay on top of the macroeconomic events that shape your day-to-day life as a financial services marketer?
If so, here are the big macro events that the ext. team is keeping an eye on over the coming weeks.
- The U.S. will announce its final first quarter gross domestic product (“GDP”) growth rate on June 27. In its second estimate, GDP growth was revised down to 3.1%, from an initial estimate of 3.2%. Fixed investment and private inventories were revised lower, while exports was revised higher. Despite the downward revision, economic growth was still strong and an improvement over the fourth quarter of 2018
- On July 3, the U.S. will announce its balance of trade for May. In April, the U.S. trade deficit narrowed to US$50.8B, versus US$51.9B in March. With fresh new tariffs imposed on China, along with retaliatory tariffs from China, this will be an important reading to determine what type of impact these actions are having on U.S. trade results
- The Canadian unemployment rate for June will be announced on July 5. In May, the unemployment rate was 5.4%, an improvement from the 5.7% in April. This is the lowest rate since 1976. The labour market has been particularly robust, adding jobs and seeing wage gains. Despite weakness in other parts of the economy, labour continues to be a strong spot, which bodes well for the overall health of the economy
- The Bank of Canada (“BoC”) will announce its interest rate decision on July 10. At its last meeting in May, the BoC held its benchmark overnight interest rate steady at 1.75%. The BoC will closely monitor economic data to determine whether or not further rate increases are needed. In its statement, the BoC noted that it will closely monitor consumer spending, the price of oil and developments in global trade. Of particular interest is the BoC’s belief that the recent economic slowdown was temporary
- On July 15, China will announce its GDP growth rate for the second quarter. The Chinese economy expanded 6.4%, annualized, in the first quarter of 2019. Personal spending contributed to growth, partly as a result of the government’s stimulus measures. However, China is deeply embroiled in a trade war with the U.S. and what impact further tariffs by the U.S. government will have on Chinese exports is yet to be seen
For investment commentary support (including monthly and quarterly commentaries, as well as MRFPs), contact us today at 1.844.243.1830 or info@ext-marketing.com.
Upcoming macroeconomic events – May/June 2019
Do you write or edit portfolio manager commentaries? Do you want to stay on top of the macroeconomic events that shape your day-to-day life as a financial services marketer?
If so, here are the big macro events that the ext. team is keeping an eye on over the coming weeks.
- The Bank of Canada (“BoC”) will announce its interest rate decision on May 29. The BoC held its benchmark overnight interest rate steady at 1.75% after its latest meeting in April. Domestic and global economic activity had slowed more than the BoC projected earlier in the year. The BoC will carefully monitor developments in household spending and global trade before any future rate increases. Markets are expecting the BoC to hold steady again at this meeting
- On May 31, Canada will announce its first quarter gross domestic product (“GDP”) growth rate. Canada’s GDP growth slowed to 0.4% annualized in the fourth quarter of 2018, following an expansion of 2.0% in the third quarter. GDP growth was negatively impacted by a decline in housing investment and exports. After a monthly expansion in January, GDP contracted in February. Canada’s economy has not been immune toe effects of a slowdown in global economic activity, weaker oil prices and trade uncertainty
- The IHS Markit U.S. Manufacturing Purchasing Manager’s Index (“PMI”) for May will be announced on June 3. PMI was 52.6 in April, due in part to a rise in output and new orders. While an improvement versus the previous month, it was the second weakest expansion over the past two years. This reading will give investors an indication of the strength of the goods producing sector
- The U.S. unemployment rate for May will be announced on June 7. In April, the unemployment rate fell to 3.6%, its lowest rate since 1969. Over 260,000 jobs were added in April, led by the construction and health care industry, while wages also advanced. Labour markets continue to be strong which bodes well for the overall health of the U.S. economy
- On June 9, Japan will announce its final first quarter GDP growth rate. Japan’s GDP grew 1.9% annualized in the fourth quarter of 2018, partly as a result of a rise in consumer spending and business investment. This followed a 2.4% contraction in the third quarter, when the country was hit by a series of natural disasters. First quarter GDP growth may be weak, given a decline in industrial output, along with weak exports
- The U.S. will announce its inflation rate for May on June 12. In April, inflation was 2.0%, an increase from the 1.9% in March. Since late 2018, inflation has eased, primarily as a result of the drop in energy prices. However, this has reversed given the recent surge in energy prices
For investment commentary support (including monthly and quarterly commentaries, as well as MRFPs), contact us today at 1.844.243.1830 or info@ext-marketing.com.
Hedge funds need great websites to connect with investors
We’re well into a promising new era of hedge fund marketing that began when the SEC ended an 80-year-old ban in 2013 that prevented private funds from broadly advertising their services.
Hedge funds used to be limited in how they promoted themselves online. But if you’re running a hedge fund or in the process of launching one, you now have the internet at your disposal to better communicate your message and connect with investors.
If you think your current digital strategy and your hedge fund’s website design could use some work, or if you’re on the fence about having a website at all, here are some important points to consider.
Build credibility and trust
If you’re focused on institutional investors, allocators or other well-informed groups, they’re no doubt researching funds online before meeting with you. In fact, 61% of B2B customers start their analysis with a general web search and 56% start directly on specific company websites.1
Having a professional website is your opportunity to immediately express who and what is behind your fund and, in turn, build a level of trust that’s essential with sophisticated audiences.
Be noticed and stay above the fray
If your peers have tapped into the power of search engine optimization (“SEO”), then you need a well-constructed site that can be found too.
This can mean the difference between being noticed or buried by a host of other competing fund messages. Case in point, 75% of users don’t bother clicking the second page of search results, so staying above the fray with a compelling, searchable site is critical.2
Enhance your brand and sales efforts
Hedge fund branding remains a pivotal part of the industry. Aside from pitches, a great website may be the most important way to tell your story. A well-designed website will help you distinguish your value proposition, team expertise and the strength of your investment process. It will set you up for better conversations with investors and help you explain the benefits of your fund.
Simply be there for investors
Simply being accessible and making it easy to contact you with questions and concerns is important. Having a website that highlights key team members and their contact information provides transparency and legitimacy.
If you’re looking to distinguish your hedge fund, build trust or capture more attention with a strong website, we can help. Contact us at 1.844.243.1830 or info@ext-marketing.com.
1 Demandbase, Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 2017
2 ImFORZA, 8 SEO Stats That Are Hard to Ignore
Upcoming macroeconomic events – April/May 2019
Do you write or edit portfolio manager commentaries? Do you want to stay on top of the macroeconomic events that shape your day-to-day life as a financial services marketer?
If so, here are the big macro events that the ext. team is keeping an eye on over the coming weeks.
- On April 24, the Bank of Canada (“BoC”) will announce its interest rate decision. At its previous meeting, the BoC maintained its benchmark overnight interest rate at 1.75%. Trade uncertainty and a slowdown in global economic activity factored into the BoC’s decision. While the BoC believes that current rates are still needed to support the economy, the BoC will continue to monitor economic developments before any further interest rate increases
- The U.S. will announce its first quarter advanced gross domestic product (“GDP”) growth rate on April 26. The U.S. economy grew 2.2% annualized in the fourth quarter of 2018, a slowdown from the 3.4% growth in the previous quarter. The advanced figure will give investors an early reading on the strength of the U.S. economy over the first quarter of 2019
- The U.S. Federal Reserve Board (“Fed”) will announce its interest rate decision on May 1. In March, the Fed maintained the target range for its federal funds rate at 2.25% to 2.50%. The Fed also announced that it would slowdown its balance sheet reduction. The Fed’s statement and economic outlook turned cautious, while projecting that there would be no rate increases in 2019. Still, markets will keenly observe and measure any and all comments from the Fed
- The Bank of England’s (“BoE”) interest rate decision will be announced on May 2. The BoE held its Bank Rate steady at its last meeting, citing global economic concerns and Brexit uncertainty. The official departure of the U.K. from the European Union (“EU”) has been delayed, again, as all parties work towards an approved deal. The International Monetary Fund has projected a substantial drop in GDP growth should the U.K. leave the EU without a deal
- Also on May 2, Europe’s final manufacturing PMI (“PMI”) will be announced. Europe’s PMI has been trending lower for over a year. In March, it was led lower by a significant slowdown in German manufacturing. Furthermore, the PMI was hurt by a reduction in export orders and easing price pressures. The announcement will be closely watched to gauge any improvement, or deterioration, in Europe’s economy
For investment commentary support (including monthly and quarterly commentaries, as well as MRFPs), contact us today at 1.844.243.1830 or info@ext-marketing.com.
Upcoming macroeconomic events – March/April 2019
Do you write or edit portfolio manager commentaries? Do you want to stay on top of the macroeconomic events that shape your day-to-day life as a financial services marketer?
If so, here are the big macro events that the ext. team is keeping an eye on over the coming weeks.
- On March 20, the U.S. Federal Reserve Board (“Fed”) will announce its interest rate decision. At its latest meeting in January, the Fed maintained the target range for its federal funds rate at 2.25% to 2.50%. The Fed is expected to hold its interest rate steady for a second consecutive meeting partly as a result of the slowing global economy, easing inflation and continued trade uncertainty
- The Bank of England (“BoE”) will announce its interest rate decision on March 21. The BoE has held the Bank Rate steady at 0.75% since its last increase in August 2018. The BoE intends to raise rates at a gradual pace. However, slowing domestic and global economic growth, as well as the uncertainty of Brexit, will weigh heavily on the BoE’s decision
- Canada will announce its inflation rate for February on March 22. Inflation fell to 1.4% in January, the lowest rate in over a year. This pullback was primarily the result of falling gasoline prices and an overall decline in the price of food. The Bank of Canada (“BoC”) expects lower gasoline prices to persist, which may keep inflation below 2% throughout 2019
- On March 27, the U.S. will announce its balance of trade for January. The U.S. trade deficit widened to US$59.8 billion in December. Exports fell 1.9%, while imports rebounded, rising 2.1%. As a result of ongoing trade uncertainty, this will be a closely watched measure to anticipate its impact on the overall health of the U.S. economy
- China will announce its first quarter gross domestic product (“GDP”) growth rate on April 16. China’s GDP grew 6.4% in the fourth quarter, slowing from the 6.5% recorded in the third quarter. While economic activity has been affected by the trade dispute with the U.S., the Chinese government is looking to boost domestic economic activity through fiscal policy. Furthermore, the People’s Bank of China has added more liquidity into the system through its ongoing reduction of the required reserve ratio for banks
For investment commentary support (including monthly and quarterly commentaries, as well as MRFPs), contact us today at 1.844.243.1830 or info@ext-marketing.com.
10 books to add to your mid-winter reading list
Saying we’re avid readers would be an understatement. That’s why, when the cold sets in, we grab a good book or two. Here’s a list of 10 books recommended by the ext. team:
The Fifth Risk by Michael Lewis
From the publisher: “Michael Lewis’s brilliant narrative takes us into the engine rooms of a government under attack by its own leaders.”
The Amazing Adventures of Kavalier & Clay by Michael Chabon
From the publisher: “A young escape artist and budding magician named Joe Kavalier arrives on the doorstep of his cousin, Sammy Clay. While the long shadow of Hitler falls across Europe, America is happily in thrall to the Golden Age of comic books.”
The Little Book of Common Sense Investing by John C. Bogle
From the publisher: “The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds.”
The Clockwork Dynasty by Daniel H. Wilson
From the publisher: “When a young anthropologist specializing in ancient technology uncovers a terrible secret concealed in the workings of a three-hundred-year-old mechanical doll, she is thrown into a hidden world that lurks just under the surface of our own.”
Antifragile by Nassim Nicholas Taleb
From the publisher: “Just as human bones get stronger when subjected to stress and tension, and rumors or riots intensify when someone tries to repress them, many things in life benefit from stress, disorder, volatility, and turmoil.”
Washington Black by Esi Edugyan
From the publisher: “From the blistering cane fields of Barbados to the icy plains of the Canadian Arctic, from the mud-drowned streets of London to the eerie deserts of Morocco, Washington Black teems with all the strangeness of life.”
Co-Opetition by Adam M. Brandenburger
From the publisher: “Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit.”
Mason & Dixon by Thomas Pynchon
From the publisher: “We follow the mismatched pair – one rollicking, the other depressive; one Gothic, the other pre-Romantic – from their first journey together to the Cape of Good Hope, to pre-Revolutionary America and back.”
How to Change Your Mind by Michael Pollan
From the publisher: “A unique and elegant blend of science, memoir, travel writing, history, and medicine, How to Change Your Mind is a triumph of participatory journalism.”
I Heard You Paint Houses by Charles Brandt
From the publisher: “”I heard you paint houses” are he first words Jimmy Hoffa ever spoke to Frank ‘the Irishman’ Sheeran.”
What are you planning on reading this year? Let us know!
Contact us at 1.844.243.1830 or info@ext-marketing.com to discuss your financial marketing and investment commentary needs.
Upcoming macroeconomic events – January/February 2019
Do you write or edit portfolio manager commentaries? Do you want to stay on top of the macroeconomic events that shape your day-to-day life as a financial services marketer?
If so, here are the big macro events that the ext. team is keeping an eye on over the coming weeks.
- Canada’s inflation rate for December will be announced on January 18. Inflation in Canada declined to 1.7% in November, from 2.4% in October. The decline was primarily the result of the fall in gasoline prices caused by lower oil prices. The Bank of Canada (“BoC”) expects the impact on inflation from lower oil prices to linger for most of 2019
- The European Central Bank (“ECB”) will announce its interest rate decision on January 24. The ECB concluded its asset purchase program at the end of 2018, thus removing some stimulus from the European economy. The ECB felt that strong consumer spending and rising inflation could withstand the negative effects from tightening conditions. The ECB expects to hold its benchmark refinancing rate steady until at least the fall of 2019
- The United States’ fourth quarter advanced gross domestic product (“GDP”) growth rate will be announced on January 30. U.S. GDP grew 3.4% (annualized) in the third quarter, down from 4.2% in the second quarter. This advanced figure will give an indication as to the performance of the U.S. economy, which faced a number of headwinds including trade tensions with China and higher interest rates
- Also on January 30, the U.S. Federal Reserve Board (“Fed”) will announce its interest rate decision. At its final meeting of 2018 held in December, the Fed raised its federal funds target range to 2.25% to 2.50%. However, the committee lowered its forecast on the number of rate increases expected in 2019. The Fed is expected to hold rates steady at this meeting, but investors will no doubt scrutinize the meeting notes to try to anticipate the timing of the next interest rate increase
- The Bank of England’s (“BoE”) interest rate decision will be announced on February 7. The BoE maintained its Bank Rate at 0.75% at its last meeting in December. While the BoE is looking to gradually increase its interest rate, uncertainty around a Brexit deal weighs heavily on its decision. Additionally, inflation has pulled back in recent months and may drop further given the significant decline in oil prices
- Canada’s unemployment rate for January will be announced on February 8. The labour market ended the year strong as jobs were added in both November and December, with the unemployment rate falling to 5.6%
For investment commentary support (including monthly and quarterly commentaries, as well as MRFPs), contact us today at 1.844.243.1830 or info@ext-marketing.com.
Top tips for delivering your portfolio manager commentaries faster
Having worked on tens of thousands of portfolio manager commentaries over the past decade, our firm has developed a number of best practices for producing commentaries better and faster than anyone else.
Here are some great tips we recommend you try before your next commentary run (and there’s always a commentary run around the corner).
Have all the info you need handy
A spreadsheet with full fund & portfolio manager/sub-advisor names, up-to-date benchmark(s), attribution info, etc. should be maintained throughout the year. Having all this information is key to producing commentaries faster.
Ensure you have a complete understanding of commentary needs
Knowing details like the number of commentaries, the word count for each and the audience (i.e., retail, advisor, institutional) will help you get prepared for the next run, including your staffing and training needs.
Speaking of staffing
It’s a good idea to know exactly how many people you’re going to need to help get things done. This can include internal and external writers, editors and project managers, as well as anyone you’ll need for reviews and approvals.
Prepare a well-thought-out and achievable workback schedule
This is a key component to ensuring requests go out, due dates are maintained and required approvals can be managed.
Notify the portfolio manager or sub-advisor of dates/needs
They may have a vacation coming up and/or manage a number of different mandates. Let them know exactly what you’ll need from them and when, as early as possible so they can manage all their deliverables.
Keep a running style guide that includes grammatical & wording preferences
Make sure the entire team has access to this style guide so they can refer back to it often. This ensures that no matter how many people are working on your commentaries, everyone is singing from the same song sheet.
Know what compliance is looking for
This knowledge will help you avoid having to spend lots of time adding required content and/or removing offending language. Any feedback or direction you receive can be added into your running style guide.
Find common ground
When allowable, it can help to recycle information within different fund commentaries. A good example is reusing some macroeconomic information for similar geographic regions, asset classes, etc. You can save time and money by not having five different writers say that the Fed raised interest rates during the period.
Ext. Marketing Inc. is the global leader in the production of portfolio manager commentaries. In fact, the ext. team produced over 1,500 unique monthly, quarterly, semi-annual and annual portfolio manager commentaries for our global clients in the financials space in July 2018 alone.
Need help producing better, faster commentaries? Contact us today at info@ext-marketing.com.
Monday morning briefing – November 26. 2018
The names you need to know in fintech. Activist investors in Europe keying in on the U.K. industrials sector. Why states around the world should consider issuing cryptocurrencies supported by their central bank. And much more in this week’s briefing.
Economic/industry news
International Economic Data Snapshot – includes aggregated data of the worldwide economy: Snapshot: International economic data
Canada’s inflation rate rises again:Canada inflation ticks up, central bank seen keeping rates steady
Japan’s economy contracts in the third quarter: Japan GDP: Natural disasters hit economic growth
Could there be changes to the BoC’s mandate to keep prices stable?: Bank of Canada plans thorough review of inflation targeting
Protecting your portfolio against the next recession: The next recession is coming: Here’s how to protect your portfolio
A look at the currency market: How currency differs from other asset classes
Canadian ETF assets fell in October: Canadian ETF assets lower in October
The number of distinct indexes rose by 12% in 2018: Number of indexes on the rise, led by fixed income: report
Sir Ronald Cohen on the importance and outlook for impact investing: Impact investing: A multitrillion-dollar market in the making
Businesses should focus on the new, “circular economy”: ING Portfolio focuses on financing for sustainable economy
On the pulse – New frontiers in fintech
Fully transitioning to digital is much more than just a mobile app: Are you really ‘doing digital’?
Customer centricity vital for the banks of the future: It pays to be personalised
How to manage your cloud infrastructure: Managing cloud infrastructure post-migration – a CTO guide
The names you need to know in fintech: Fintech finance’s power players
Technology could help private bankers become more productive: Making private bankers more productive
Open banking not well known or understood by end consumers: Open banking slow burn means just 22% of consumers have heard of the concept
Starling Bank launches Client Money Accounts, helping professional practices that hold money on behalf of their clients: Starling Bank launches CASS-compliant accounts helping firms manage third-party funds
Regtech will be an important component for the future success of financial institutions: Saxo Bank on why regtech is key to scalability in financial services
How to be innovative in the insurance industry: How to become an innovator in insurtech
Capital One purchases WikiBuy: Capital One buys online shopping comparison startup
Many firms don’t believe that they are resilient enough to combat cyberattacks: Cyber security implementation: firms want it, but less do it, finds survey
BitSpread launches BitSpread Financial Solutions, designed for investing in blockchain assets: BitSpread launches new financial solutions division
Why states around the world should consider issuing cryptocurrencies supported by their central bank: IMF: Nations need to consider a central bank backed cryptocurrency
Cryptocurrencies may not be banned in India: A ray of hope for cryptocurrencies as India readies draft regulations
News and notes (U.S.)
The Barclay CTA Index fell in October: Barclay CTA Index loses 1.29 per cent in October
Hedge fund assets fell to $3.06 trillion in September: Hedge funds redemptions surge to $39.1 billion in September, highest in more than 5 years
Management expenses no longer a tax break for hedge fund investors: Hedge fund investors lose key tax break for management expenses
Activist investors in Europe keying in on the U.K. industrials sector: Industrials are No1 target sector for activist investors in Europe
Secondaries still generating a lot of interest: Why secondaries fundraising is surging
Morgan Stanley launches new advisory platform, WealthDesk: Morgan Stanley unveils new advisory platform
AllianceBernstein to purchase Autonomous Research: AllianceBernstein announces offer to acquire Autonomous Research
Further trade tensions between the U.S. and China could hurt the stock market: Expect more stock market losses if US-China trade war worsens
Long-term funds experienced $29.1 billion of outflows in October: Morningstar: Passive equity funds gain, actives lose big
An interview with Abigail Johnson and Kathleen Murphy of Fidelity: The most powerful woman in fund management gives a rare interview
High-net-worth topics
High-net-worth investors expect further equity market declines: The equity party’s ending, say wealthy investors
How Tiger 21 helps the ultra-rich: Tiger 21 philosophy: Learn from your (very wealthy) peers
Life insurance can help reduce estate taxes, but not eliminate taxes entirely: Can HNW clients still use life insurance as a tax and financial tool?
Polls & surveys – What financials are saying
Canadian investors have trouble understanding the concept of risk and return (Natixis): Investors may have an unrealistic understanding of risk and return: survey
Over the next 25 years, $68 trillion of wealth will be passed on to younger generations (Cerulli): Generational wealth transfer to hit $68 trillion over 25 years: Cerulli
Correlating share value with ESG ratings (MSCI): Are ESG ratings the new credit rating for stock prices?
For financial marketing and investment commentary help, contact us at 1.844.243.1830 or info@ext-marketing.com.
5 reasons why investment commentaries aren’t so bad
Here’s a widely held belief: investment commentaries get in the way of the more high-profile initiatives that first attracted you to marketing.
In many respects, that’s true. But we think there’s more to the story. While working on investment commentaries won’t likely lead to any awards, it’s a great way to learn about the industry and become a better marketer.
1. Learn more about the industry
Working on investment commentaries is a crash course on the investment industry.
For people newer to the industry, you’ll learn about management styles, benchmarks, how the markets work, the impact of macroeconomics and much, much more.
For more experienced industry professionals, involvement in investment commentaries makes regulatory changes a part of your day-to-day work. Admittedly, not the most exciting proposition. This regulatory awareness, however, helps you think about broader industry trends and how they may impact your profession in the future.
“Regulatory awareness, however, helps you think about broader industry trends and how they may impact your profession in the future.”
2. Expand your network
Every company has a different group of people working on investment commentaries. Trust us, there’s no universal template.
And while that leads to some practical challenges, it presents a great opportunity – you’ll get to work with a diverse group across your company, from legal and compliance to marketing, investments and product.
There’s a little piece of irony here. Investment commentaries appear to be a low-profile task, but they’re very high profile among certain teams within your organization. So, if you want to grow your network, working on investment commentaries is a good way to go about it.
“Investment commentaries, such as MRFPs, appear to be a low-profile task, but they’re very high profile among certain teams.”
3. Work under pressure
Month after month, quarter after quarter, year after year, disparate teams all across the world pump out investment commentaries. The timelines are tight and effective communication is essential to get the job done right.
Calm, clear thinking is required from everyone on the team, as is a commitment to detail orientation.
These “soft” skills flourish under the ticking clock of an investment commentary project and they transfer over to all other marketing endeavours that you’ll take on.
4. Write for a new audience
If you’re a financial services copywriter, investment commentaries may open your work up to a completely new audience.
Whereas most marketing materials are geared toward retail investors, a significant number of institutional investors (and other distribution channels) will read about your firm’s solutions through investment commentaries.
Institutional writing is higher stakes and the writing can be snappier and more technical. It also provides you with the opportunity to include some of that jargon you try to avoid when writing for a retail audience.
“Institutional writing is higher stakes and the writing can be snappier and more technical.”
5. Focus on process
Investment commentaries are among the most process-driven financial services marketing projects.
We write, edit and project manage investment commentaries for a significant number of the world’s largest financial services firms. As such, we’re always learning about new ways to improve our clients’ processes.
Do you want to produce better investment commentaries? We can help. Contact us at 1.844.243.1830 or info@ext-marketing.com.
Prepping for commentary season – get your facts in order
Investment commentaries involve content from a wide variety of sources including your communications, product, investments and fund accounting teams. They also need numerous reviews and approvals, and have non-negotiable timelines.
That’s why investment commentaries can be a stressful project for many people. To make the process as streamlined as possible, it helps to compile some key information in one document – and as early in the process as possible.
“Compile … key information in one document – and as early in the process as possible.”
It’s worth taking the time to create a reliable reference list that includes full and correct information for things that need to be precise, or that need to be checked often.
The Fund Info List
While this is not an exhaustive rundown, here are some essential elements of the Fund Info List:
Use exact fund names. Is it Short Term Bond Fund or Short-Term Bond Fund? Global Income Growth Fund or Global Income and Growth Fund? Be sure to update this list with any new mandates or name changes. And don’t forget that the Simplified Prospectus is often the best place to confirm full names.
Be precise with benchmark names. Index names, such as the BofA Merrill Lynch 1-3 Year Treasury Index, are very difficult to check against external sources as every company seems to apply its own style. Total return indexes, which are sometimes shortened to TR, are also notoriously inconsistent.
Keep an exact list of portfolio manager and sub-advisor names, and update it regularly, since sub-advisors do change fairly often and companies’ legal names do as well.
Again, the more exact the list of underlying funds, the easier it will be to cross-reference your information. If your company offers Funds, Classes and Pools, this becomes an even higher priority.
Track the inception date of funds. This information will help your writers know how to position the attribution information in the commentaries.
What to do with your Fund Info List
You’ve put together all correct info. Now what?
- Share this list with your writers, editors, reviewers – and anyone else who may need to use or check this kind of information. Be careful to allow only a few individuals at your company to update this list when necessary, as it loses its value if it’s not reliable
- It’s a good idea to include your Fund Info List in (or in the same folder as) your company style guide
- If you also produce material in another language, a version of this list with your company’s chosen terminology will be invaluable for translation
“Be careful to allow only a few individuals at your company to update this list when necessary, as it loses its value if it’s not reliable.”
And remember: it’s not just the facts but also the language you use that matters! So, if using the right language is a concern, read Using plain language in your financial writing.
We specialize in producing high-quality investment commentaries for some of the world’s largest financial services firms and we can help your company too.