Start using video in your marketing campaigns!
Don’t let these five misconceptions prevent you from using video to help amplify your brand.
October 5, 2022
Read more →
Why interns are good for business
Hear from the talented participants in Ext.’s 2022 Summer Internship Program as they share their experiences and tell us how being an intern at Ext. will help shape their careers!
September 6, 2022
Read more →
What your tone says about your brand
Achieving brand recognition isn’t simply about visual representations, logos or even targeted messaging. It’s also about the way you speak.
August 24, 2022
Read more →
10 web metrics you should monitor (infographic)
Even if you’ve developed an amazing-looking website, there’s only one way to know how it is performing. You need to track some key metrics.
August 11, 2022
Read more →
Make your website’s hero banner a conversion superhero
Your website’s hero banner does a lot of heavy lifting. Here’s how to make sure its conversion superpowers are at full force.
July 26, 2022
Read more →
Five tips for creating mobile-optimized content
Creating web content with mobile users in mind can elevate your key messages and help boost reader engagement.
July 26, 2022
Read more →
The ongoing power of email marketing
Email marketing continues to be an important component of any marketing strategy.
July 17, 2022
Read more →
The golden rule of ESG investment marketing
ESG investment marketing doesn't need to be bold, but it has to be authentic.
July 17, 2022
Read more →
Are you following the social media rule of thirds?
Optimizing your social media profile can be challenging. Here’s a formula that can help.
June 28, 2022
Read more →
Five signs your key messaging may need a refresh
Key messaging can help build brand loyalty and increase sales, but it needs to be regularly reviewed and revised.
June 28, 2022
Read more →
Strengthen your brand with a style guide
A style guide helps ensure quality and consistency of your copy and can bring clarity and personality to your company’s voice.
June 16, 2022
Read more →
Are you applying the five Cs of effective digital communications?
In the digital realm, it’s more important than ever to adhere to tried and true concepts for good communications.
June 16, 2022
Read more →
Why thought leadership should be a part of your brand strategy...
By offering your audience unique insights, you can hook readers and keep them coming back for more.
May 31, 2022
Read more →
Playbook for communicating with clients during times of volatility
Here are some tips to help you navigate client relationships in uncertain environments.
May 31, 2022
Read more →
Auditing isn’t just for accountants. Marketers, we’re talking to you.
It’s important to audit your marketing content to ensure your messaging and strategy align with your evolving marketing goals.
May 18, 2022
Read more →
The ABCs of A/B testing
If you're not regularly A/B testing your website and digital marketing materials, you could be overlooking valuable client insights.
May 18, 2022
Read more →
What hedge funds can learn from luxury brand marketing
Five key ways hedge funds can be effectively marketed like luxury brands.
May 3, 2022
Read more →
How to develop pitch-perfect presentations in the age of Zoom
With today’s rise in virtual meetings, it’s more important than ever to be able to present effectively online.
May 3, 2022
Read more →
Five ESG trends every marketer should know
Marketers must keep up with these ESG trends to ensure their firms stay compliant in an evolving regulatory environment.
April 20, 2022
Read more →
Five reasons to ramp up your video marketing
Have you factored videos into your digital marketing plan? If not, you are ignoring a valuable tool.
April 20, 2022
Read more →