Providing a helping hand

November 24, 2022

On any given night in Canada, over 6,000 women and children sleep in shelters because it isn’t safe for them to return home. It’s what makes the November 25th United Nations International Day for the Elimination of Violence Against Women so important. It’s also what led Ext. Marketing co-founders Jillian Bannister and Richard Heft to lend their support to Ernestine’s Women’s Shelter.

“It takes a lot of guts for women in situations of abuse to leave their partner and, when they do, it’s often with little more than the clothes on their backs.”

Jillian Bannister, CEO Ext. Marketing


“When we launched Ext. Marketing, we had a strong focus on three things,” says Heft: “building an industry-leading team of the best people we knew in the financial industry, doing amazing work for our valued clients, and supporting those in our community who needed that help the most. We’ve been incredibly proud to support Ernestine’s since the day we started Ext. Marketing, and plan to do so for as long as women and children need us.”


As a woman in business and financial services, Bannister says she’s particularly honoured to support an organization that, in addition to being a safe haven, provides a helping hand for women to move forward with their lives.


“It takes a lot of guts for women in situations of abuse to leave their partner and, when they do, it’s often with little more than the clothes on their backs,” added Bannister. “Ernestine’s provides counselling, a food bank, transitional housing and legal support to help these brave women successfully rebuild their lives.”


Laurie Lupton, Ext. Marketing’s General Manager, a board member at Ernestine’s, as well as a leader of Ernestine’s fundraising committee, says the holidays are a particularly difficult time of year for families who depend on Ernestine’s programs and services. It’s why Ernestine’s hosts an annual Winterfest event to recognize culturally relevant festivities during the holiday season, while also delivering items that these families could not otherwise afford.


Consider supporting the Stand up for Ernestine’s campaign by visiting the SU4E page to make your donation!

Interested in learning more? Contact us today at 1.844.243.1830 or info@ext-marketing.com.