chart of web stats

Five tips for creating mobile-optimized content

July 26, 2022

Scroll through any website on your mobile device and it’s easy to see how a small screen size can be challenging for a visitor to navigate and absorb your content. With nearly 55% of all web traffic in the fourth quarter of 2021 coming from a mobile device,1 you should keep your mobile visitors front and centre when you create web content.

A mobile-friendly site can be especially helpful for those who use screen readers. A screen reader crawls through a web page to help someone with a visibility impairment understand what is on their screen. Optimizing your content for mobile can also help screen readers translate the structure and content on your page.

Here are five tips on how to create better content for mobile users:

1. Use an inverted triangle to organize your page

Use an inverted triangle to place your most important content at the top of the page, including the key message(s) you want your visitor to know. If there is a specific action you want a reader to take after they visit your page, place that near the top. This structure helps the reader to quickly understand why they should keep reading. If there’s interest, they’ll keep scrolling. If not, they’ll exit the page – but not before they see your key message.

2. Write short headlines and meaningful subheads

Your headline should be six words or less to make it easier to read on a mobile device. Use meaningful subheads that allow a visitor to scan the page and understand if they should keep scrolling. These headlines and subheads also allow a screen reader to convey the page structure.

3. Write concisely

Reading large blocks of text in any format is daunting, but it’s even harder on a small screen. Use short sentences and paragraphs to help mobile visitors digest your content quickly. If you’re listing items in a series, use short bullets.

A few numbers to aim for:
• 20 words or less for sentences
• Two to three sentences for each paragraph
• One idea for each paragraph

4. Use plain language

Avoid unnecessary filler words and modifiers, interjections and clauses and technical jargon. These create unnecessary noise and muddy your content. To help simplify your writing, use a readability program, such as Grammarly or Flesch-Kincaid, and aim for a grade 8 or 9 score.

5. Add images and videos

Give your visitor’s eyes a break and use images and videos to make your content more digestible. People absorb visuals 600 times faster than text;2 while 68% would rather watch a video than read text.3 TIP: remember to add subtitles for those using a screen reader and for those watching in silent mode.

Looking to improve the user experience for your mobile audiences? Ext. can help you optimize your web content for mobile. Contact us today at 1.844.243.1830 or info@ext-marketing.com.

1 Mobile internet usage worldwide – statistics & facts, statista, L. Ceci, February 22, 2022
2 Research: Is A Picture Worth 1,000 Words or 60,000 Words in Marketing, Matthew Dunn, Email Audience, November 12, 2021
3 Video Marketing Statistics, Wyzowl, December 2021