The importance of continuing education
Financial services marketers are talented and creative problem solvers. They have to be. And since the financial services landscape – from client needs to regulatory demands – is constantly changing, financial services marketers should always be building their knowledge through continuing education. Here are four reasons why:
1. People still trust experts
Regardless of how social media may be changing this perception, people still lean on subject matter experts to complete the task at hand correctly. By continuously upgrading your education, you will ensure you remain an invaluable asset on your team.
2. Helps you stay ahead of the curve
Knowing your industry inside and out – and being on top of the ever-changing landscape – will help you form more insightful opinions about what industry trends may be coming.
This forward-thinking mentality is a great way to build trust.
3. Your network will grow
People want to connect with experts. So don’t be shy when you complete a course or achieve a certificate.
Update your LinkedIn profile, let people in your office know and start sharing your newfound knowledge with others.
4. Generating content will be easier
The more you know, the more topics you’ll have to write about.
In an age where content is king (or very important at the least), anyone looking to build their profile should be generating content in one form or another.