Newsletters are a great way to keep your clients and prospects engaged because they allow you to share stories that educate and inform.
The number one rule for producing great newsletters is to write articles that engage your target audience. Let’s move on to some other ideas that will help you write better newsletters.
1. Focus on a theme
When you’re flushing out your editorial calendar, find some overarching themes that: (1) your clients and prospects will want to know more about and (2) will show that you are a subject matter expert. Focus each and every edition of your newsletter on just one theme.
For example, if your topic is retirement, you can write articles about staying healthy in old age, long-term financial planning, estate issues and financial education for young people.
2. Write killer headlines
This advice is just as true for newsletters as it is for any other marketing or advertising material. Given that everyone’s attention is being pulled in many different directions these days, a strong headline is often the best way to grab the readers’ attention – and convey your one key message.
Everyone’s attention is being pulled in many different directions these days. A strong headline is often the best way to grab the readers’ attention.
3. Add images that will maintain focus
A killer headline paired with an appealing image will help keep your readers’ attention. There’s no set rule for what images work best. Traditionally, images with smiling faces and/or images that take a moment for the reader to “get” tend to work well.
4. Keep it current
There’s an old saying that goes “put the news in the newsletter.” Our clients’ most popular newsletters – the ones that result in great responses and requests for more information – are often tied back to the news of the day.
Current content often means tighter deadlines, but it’s worth it. So make sure you have enough resources available to create this content as needed.
Current content often means tighter deadlines, but it’s worth it.
5. Do the research
Writers should be able to back up what they say in their articles. And, to add value, newsletter publishers should have more data and resources on hand as well. That way, when clients ask for more information, you can keep the conversation going and continue to add value.
To learn more about creating stronger newsletters, contact us at 416.925.1700, 844.243.1830 or email@example.com.