Although cooking a Thanksgiving dinner takes a lot of effort, a potluck can work if you don’t have the time or the skill.
Hey, you know what? Marketing is like that too.
Seek out specialists
You’ve got a dirty secret. Although you make a mean turkey and velvety mashed potatoes, you can’t bake a pie if your life depended on it. What are you going to do? You can’t have dinner spoiled by a runny pumpkin pie.
The solution is an easy one: ask a guest to bake the pie. Someone who knows how to and wants to anyways. Heck, you can do that with any part of the meal, from the stuffing to the veggies or anything else. That way, each course will be the best it could be. The same goes for your marketing.
Are you great at writing but don’t know the difference between Microsoft Publisher and Adobe InDesign? Call a designer … quickly! Got a high-stakes presentation to give? Someone who has written dozens before can help. If you don’t have time to make a video, bring in a professional.
This is an age of specialization, and it helps to work with people who excel at certain tasks. So if you’re short on time and resources, bring in a service provider and let them do what they do best.
Your marketing deliverables will never have been so delicious, um, effective.