Give your PDFs a new lease on life

Posted by extadmin - June 4, 2014 - Categories: Marketing

You and your marketing team work hard to produce great looking newsletters, reports and brochures. Your beautiful creations leave the printing house, crisp and colourful, only to sit quietly on a desk, waiting for someone to pick them up and read them.

Why not give them a new lease on life? If you can make a PDF, you can create a living, breathing web-based version of your favourite printed pieces.

The flipbook

Turning your PDF into a flippable book is a cool way to give any multi-page document a fresh, interactive feel.

Instead of having to scroll through multiple pages of a large PDF, readers click to activate an animated flip of each page in your document, or they can skip around in the document using an interactive navigation bar. At its most basic, creating a flip book involves nothing more than uploading your PDF to one of the many available flip creation sites.

If you want to get really creative, you can embed videos, sound and multiple hot links into your flipbook. With a little formatting wizardry, flip books make it easy for readers using mobile devices to clearly see each page of your brochure or newsletter on any screen size.

[Insert quote: With a little formatting wizardry, flip books make it easy for readers using mobile devices to clearly see each page of your brochure or newsletter on any screen size.]

The microsite

We’ve mentioned the beauty of the microsite before, but it’s worth looking at again as a tool for bringing another dimension to a printed document.

Ext. Marketing Inc. produces a semi-annual magazine called Mackenzie Strategic Philanthropy. We built a micro blog site to support the printed piece, and converted each article into a separate post, giving readers the option to click through the magazine at their own pace, follow live links to related websites and forward articles of interest to colleagues.

The site manager can also tap into Google Analytics to monitor site traffic and see which articles are popular. It’s a great publication, and the microsite has given it an extra lease on life.

Please contact us at 416.925.1700 or info@ext-marketing.com to learn more about how you can give your documents a jolt of life.


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