George Di Falco
As Senior Writer at ext., George turns a wide range of financial concepts into sharp, compelling copy. He spends much of his day delivering content that underscores the financial innovations and benefits that ext. clients bring to the industry. From new website launches to in-depth white papers, George covers a spectrum of writing projects and plays a key part in shaping marketing campaigns. George began his career as a journalist, writing for a number of trade publications and financial magazines, and later switched gears into the world of financial services marketing. His roles with major household names include CIBC and BMO Nesbitt Burns. If he finds a shred of time between his work at ext. and running after his two young daughters, he’ll hit the mountain bike trails or challenge a neighbour to some hoops. He’s still working on a deep three.