“Back to school” reading list for financial services marketers

It’s time to go back to school, financial services marketers. Here are five books – related to both marketing and investing – that we’ll be reading over the next few months.

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Avinash Kaushik
We can’t learn enough about analytics. Although this book is getting old, it’s got plenty of great ideas to keep you thinking about tracking all that’s important to your organization.

Here Comes Everybody: The Power of Organizing Without Organizations
Clay Shirky
This book is about groups, and how it’s now easier than ever to form them to meet (think social).

Irrational Exuberance
Robert J. Shiller
Over the past few years, we’ve read many books that are either directly or indirectly about behavioural finance. This is probably the one we should have started with.

The Worldly Philosophers: The Lives, Times and Ideas of the Great Economic Thinkers
Robert L. Heilbroner
We’re going to brush up on the life and times of the world’s top economic thinkers. Whether they’ve been right or wrong, their influence on our lives is inescapable.

Extraordinary Popular Delusions and the Madness of Crowds
Charles MacKay
Written in 1841 (!), this book examines the timeless phenomenon of why intelligent people can get caught up in mass hysteria – and the bad things that can come from it.

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