A last-minute blog post about last-minute blog posts
I’m sitting here at my desk and my eyes are darting between the clock and the blank page in front of me. I’ve got a meeting to go to in 15 minutes, and I need to write a post for our blog right now.
But there’s a big problem: I don’t know what to write about.
We should have seen this coming. We’ve written about running out of ideas before, and we’ve also written about how to avoid it from happening again; for example, here, here and here.
What’s the simple solution? How can we avoid this stress?
First, create an editorial calendar. We’ve done that – so far so good. Next, sustain the editorial calendar. We slipped on that, which is why you’re reading a post like this today.
Not all is lost. There is a very straightforward way to get out of this situation.
After we post this we’re going to follow a simple process for staying on top of content deliverables. We will:
- Set up a content brainstorm
- Invite a core group of our best “idea” people
- Open it up to the broader team (where, truthfully, many of our best ideas come from)
- Assign the topics to people who want to write them
- Schedule our posts in the editorial calendar
- Book another content meeting long before we are out of posts, so that we never run out of ideas again
That’s it. Hopefully, we won’t have to write a confessional post like this again.