How to generate coverage from the financial media

Being proactive will help you create and execute on an integrated marketing strategy that includes targeted media coverage.

July 2, 2014

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A proofreading checklist for commentary writers

If you write monthly, quarterly, semi-annual or annual commentaries for use in marketing tools, MRFPs, fund sheets or newsletters, this post is for you. It’s a proofreading checklist tailored for all us financial services commentary writers. As we’ve written before, there’s nothing better than having your work reviewed by a professional editor or proofreader (like […]

June 25, 2014

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Deep product knowledge matters

When it comes to financial services marketing, deep product knowledge matters. Why? Because the industry is undergoing constant regulatory and product change, and knowing how it all fits together is essential to continued success. We believe that continuing education is important for your long-term growth. This post illustrates, however, why deep product knowledge is essential […]

June 18, 2014

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Give your PDFs a new lease on life

You and your marketing team work hard to produce great looking newsletters, reports and brochures. Your beautiful creations leave the printing house, crisp and colourful, only to sit quietly on a desk, waiting for someone to pick them up and read them. Why not give them a new lease on life? If you can make […]

June 4, 2014

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Three strategies to deliver the best creative possible

Are you on a creative team? Are you passionate about writing and/or design? If so, you probably find yourself brainstorming now and then – but maybe not enough. Brainstorming is a skill, and practice makes perfect, so here are three longer-term strategies to make brainstorming a more frequent part of your daily schedule … and […]

May 28, 2014

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