Get mindful about your hedge fund marketing

Launching and managing a hedge fund pulls you in many different directions. You’re juggling countless priorities, such as performance goals, research and analysis, meetings and conference calls, just to name a few. It’s hard to take a step back to gain perspective while all of this is going on.

Here’s the challenge: if you’re looking to create great marketing materials for your hedge fund – which you’ll need to do to succeed in this challenging environment – you need a deeper perspective. That’s where mindfulness comes in.

Mindfulness is about connecting with the present moment and making sense of the ongoing stress in our personal and professional lives.

Practicing mindfulness helps you redirect your focus, allowing you to regain awareness of your body, mind and environment. “Mindfulness means being awake. It means knowing what you are doing,” said Jon Kobat-Zinn, better known as the founder of modern mindfulness.¹

Mindfulness and hedge fund marketing go hand in hand. Here’s how:

Helps view your fund from investors’ eyes

Great marketing speaks directly to your audience, typically investors and allocators. You need to see the features and benefits of your hedge fund from their eyes, not just your own.

Because mindfulness helps you slow down and be present, it helps you detach from conflicting points of view and lets you see your fund through a different lens.

“Learn to train your mind like you train you body, and begin to re-wire your brain to be more calm, more productive, more creative.” –Kirstin Broderick, Founder, North Scale, Leadership Development and Performance Management Training

Sharpens your focus on key messages

Marketing focuses your message on the most compelling aspects of your offering, better known as your unique value proposition or “edge.” This can be tough if you’re too deeply involved in the nitty-gritty of managing your fund.

Mindfulness, however, redirects your point of view and, in turn, helps you isolate the key messages that you want to your audience to understand.

Nurtures your creative marketing side

Given that mindfulness makes you more aware, you may be compelled to eat better and take more breaks. It also slows down your thoughts and nervous system, helping you avoid excessive stress.

Ultimately, it strengthens your body and mind, and re-energizes your creative efforts, which are key to effective hedge fund marketing.²

Contact us at 1.844.243.1830 or info@ext-marketing.com for a deeper perspective on your hedge fund marketing efforts.

¹ Jon Kabat-Zinn, Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life, 2005.

² Thrive Global, How Mindfulness Can Change Your Marketing Activities as An Entrepreneur Forever, 2017.