About the firm CIBC is a diversified financial institution that serves 14 million personal banking, business, public sector and institutional clients across North America.
Challenge CIBC created a new target date product to help Canadians save for their children’s post-secondary education. To support the launch, CIBC wanted to educate clients on how the CIBC Education Portfolios made education savings easier.
Solution We developed key messaging to define the product’s differentiators and benefits, which became the foundation for a suite of collateral, including a brochure, feature sheet, infographic and a target date explainer.
