What
Unlock your firm’s full potential with innovative marketing strategies. Position yourself ahead of the competition.
Corporate branding & design development
Create a unique, memorable brand that resonates deeply with your audience and stands out in the marketplace.
- Brand guidelines
- Data visualization
- Logo and brand system design
- Banners and signage
- Brand rollout
- Brand refres
Company messaging, value proposition & strategy
Unlock your firm’s full potential with data-driven strategies. Position yourself ahead of the competition.
- Competitive and industry analysis
- Value proposition development for corporate and product messaging
- Marketing and communication plans
- Naming and tagline development
- Content strategies and editorial planning
- Full marketing strategy
Content writing, including investment communications & commentaries
Communicate your financial story with clarity and confidence. Create content that resonates with investors, advisors and other key stakeholders.
- Hedge fund, private equity, venture capital and investor relations marketing materials
- Private equity communications
- Thought leadership pieces
- White papers
- Newsletters
- Economic insights, analysis and commentaries
- Annual and quarterly reports
- Investor presentations
- One-pagers, factsheets, tear sheets
Marketing material development
Transform your vision into content and collateral that make an impact. Captivate your audience and drive measurable results.
- Pitchbooks and presentations
- Factsheets, one-pagers, tear sheets
- Risk reports, performance reports
- Due diligence questionnaires
- Brochures
- Websites
- Blog posts
- Social posts
- Newsletters and investor communications
- Whitepapers
- Wealth advisor collateral
- Thought leadership articles
- Case studies
- Podcasts and webinars
- Infographics
- Event and conference materials
Website content & video development
Create engaging, SEO-friendly web and video content that drives traffic and leads.
- Website design and development including multi-page websites, landing pages, one-page scrolling sites,
- Website maintenance, hosting and technical support
- Web audit and strategy
- Web writing
- UX/UI design
- Video production including pre/post and full production
- Webinars
Brand & social media strategy and activation
Create, activate and distribute strategic content across web, email and social channels to drive results.
- Digital ecosystem audit and strategy
- Social media strategy and activation
- Email newsletter strategy, design and development
- SEO optimization, including keyword research and integration
- CMS implementation, customization and support
- Analytics and reporting
Paid media strategy & management
Identify target audiences, select activation channels, manage budget and track key metrics to improve results and maximize ROI.
- Media buying across all platforms
- Paid social ad campaigns
- Search engine marketing (SEM) strategy
Research, coaching & training
Leverage strategic financial research, analytics and communications team training to support thought leadership and marketing objectives.
- Bloomberg terminal research
- Data analytics
- Investor pitch coaching and training
- Marketing team workshops
ADA compliance, editing, copyediting & proofreading
Ensure all web and marketing materials adhere to the standards and regulations outlined in the Americans with Disabilities Act (ADA).
- Review and adapt all content to be ADA-compliant
- Edit for plain language
- Proofread and copyedit
Outsourced marketing services
Ext. Marketing provides full outsourced marketing services, including customer journey mapping.
- Manage all marketing activities
- Offer specialized financial marketing expertise
- Support specific marketing projects



How
How we do it.
Compounding knowledge
We leverage our team’s years of financial industry experience and market intelligence to bring you strategic thinking you can’t get anywhere else.
Processes that pay dividends
We employ a systematic approach that’s been stress-tested across countless projects. It is designed to maximize efficiency and deliver consistent, high-yield results.
Precision execution
Our commitment to excellence is non-negotiable. We focus on meticulous design, project management and flawless delivery that meets the rigorous demands of the financial services industry.
Value-driven innovation
We thrive on uncovering high-impact, creative solutions that generate substantial returns and add significant value to your bottom line.
Deep industry research
Our research capabilities are backed by two Bloomberg terminals, investment analysts and the financial industry’s leading writing team.