We’re on a mission to create a prosperous future for all.

Richard Heft

Chief Executive Officer

Richard spent over a decade developing the concept for a leading-edge marketing & communications agency that would service the financial services industry better than any other agency in the world. His vision would lead to the creation of Ext. Marketing. Richard then spent many years putting together an industry-leading team that could deliver on that promise. As CEO of Ext. Marketing, Richard is responsible for the company’s strategy, culture, vision, revenue and operations. Richard’s days are spent building Ext. Marketing into the global leader in financial services marketing and managing the day-to-day functioning of the company. Richard has also been a passionate supporter of Ernestine’s Women’s Shelter – as both a donor and volunteer – for almost 15 years. Prior to co-founding Ext. Marketing, Richard ran a communications firm catering exclusively to the financials space, as well as occupying various senior marketing & communications roles at some of the world’s largest financial services firms, including TD Asset Management, Franklin Templeton Investments and John Hancock.

Ira Berg

Managing Director, Business Consultancy & Advisory Services (U.S.)

As Managing Director of Ext. Marketing’s U.S. operations based out of our New York office, Ira leads our U.S. operations, including business development and marketing. He has extensive experience in the financial services industry, most recently as Chief Operating Officer (COO) and General Counsel (GC) of a Manhattan-based creative agency specializing in financial services. He has also served as COO, GC and Chief Compliance Officer of a hedge fund with $2 billion in regulatory assets under management. Trained as a lawyer, Ira’s marketing career spans almost 20 years. During this time, he acquired a deep knowledge of the traditional and alternative asset management industries, including hedge funds, private wealth, venture capital and private equity firms.

Sandy Wong

Vice President, Communications and Strategy

As Vice President, Communications and Strategy at Ext. Marketing, Sandy is a seasoned marketer and content strategist who has spent nearly 18 years working in the financial services industry. Equally at home on Wall Street, Bay Street or Burrard Street, she has run successful campaigns for respected wealth managers, including Philips, Hager and North; Franklin Templeton Investments; and RBC.

Sandy has helped brands ranging from start-ups to Fortune 500 firms get noticed. She has worked extensively with conventional mutual funds, ETFs, venture capital, private equity, SRI and ESG solutions, and alternative investments. Having led high-octane creative teams, she knows a thing or two about how ideation turns into return on investment. When she’s not working, Sandy ensures her passport is well worn – and can often be spotted in airport waiting areas with two small children in tow.

Mona Mohammad

Vice President, Delivery & Client Success

As Vice President of Delivery & Client Success at Ext. Marketing, Mona helps our clients accomplish their marketing goals. Her responsibilities also include managing members of our Delivery team.

Mona spends her days meeting and strategizing with clients, helping them formulate and then achieve their marketing objectives and visions. She manages client marketing projects, working as a liaison between her clients and the Ext. Marketing teams. Her main goal is to ensure our clients are happy, and she will do whatever it takes to make their projects successful and lives a little easier. Mona started off her career at TD Auto Finance, before moving on to Invesco where she spent over eight years in various roles in both Sales and Marketing. Most recently, Mona worked at an advertising agency as an Account Executive before coming to Ext. Marketing.

Mona is a huge Toronto Raptors fan. She spends her free time trying new restaurants, reading fashion blogs, watching the NBA and researching where her next big trip will be.

Jason Klincans

Creative Director

Jason is Creative Director at Ext. Marketing. He has more than 20 years of experience working with clients across a range of industries. He brings a passion for developing and executing highly effective marketing and brand identity campaigns across multiple platforms, including print, digital, signage, web and social media.

Within the financial industry, Jason’s previous work includes leading design projects for OMERS, Ontario Teachers’ Pension Plan and CAAT Pension Plan. He excels at collaborating with and guiding other creative professionals to ensure that project goals exceed client expectations. Jason is a skilled communicator and enjoys working directly with clients to help achieve successful outcomes.