Work.

About the firm
Canada Life is one of Canada’s largest financial services companies, offering insurance and investment solutions to millions of Canadians.

Challenge
Canada Life needed strategic and creative support to develop a market outlook that was both engaging and educational for financial advisors and investors alike.

Solution
We first developed a series of questionnaires to extract key insights from sub-advisors. We then wrote and edited copy that was engaging and educational. We also laid out the piece in an elegant design. The market outlook went on to win an industry award.