Work.

About the firm
Aqua Finance provides financing solutions for U.S. consumers in various industries including water treatment, home improvement and recreation.

Challenge
Aqua wanted to refresh its brand identity to better reflect its diverse business and growth potential. A second phase involved creating a new dealer-branded experience to amplify ongoing enhancements.

Solution
We helped develop new key messaging and a visual identity system to define Aqua’s differentiators and value proposition. We then created a new dealer brand (Aqua+) and launched a multimedia campaign to target dealers.