Work.

Challenge
Aqua Finance wanted to refresh its brand identity to better reflect its diverse business and growth potential. A second phase involved creating a new dealer branded experience to amplify ongoing enhancements.

Solution
We developed a key messaging framework and visual identity system to define Aqua’s master brand, differentiators and value proposition. We followed with a new dealer brand name (Aqua+), key messaging and a multimedia campaign targeting the dealer audience.

Results
Aqua’s more modern, flexible brand identity better reflects its story and purpose, while supporting its current and future priorities.

The campaign attracted attention to Aqua+ and drove web traffic to the Aqua+ landing page, resulting in increased page views, lead generation activities and social media followers.

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