Perspective in print
We took the old-school fund book and turned it into Sun Life Global Investments’ (“SLGI’s”) Viewpoint. We think this is one of the most beautiful (and impactful) publications of its kind in the industry, and it has helped propel SLGI’s brand forward.
The publication combines magazine-style interviews with enhanced fund sheets to arm SLGI’s wholesalers with high-quality editorial and topical information. It’s a prime example of how to use marketing to propel your financial services branding forward.
Viewpoint Q3 – 2016