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Marketing and commentary articles

What we read this week: April 21, 2017

What we read this week: April 21, 2017

Listen up, finserv marketers: employers are incorporating financial health into their wellness programs. Also, do people really trust AI with their money?

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Rounding for non-math types

Rounding for non-math types

Most of us know that one to four rounds down and five to nine rounds up. But there can be some surprising pitfalls to watch for … and avoid.

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Upcoming macroeconomic events, April 2017

Upcoming macroeconomic events, April 2017

Here are the big macro events that the Ext. Marketing team is keeping an eye on over the coming weeks.

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What we read this week: April 14, 2017

What we read this week: April 14, 2017

Welcome to the age of AI and machine learning. Also, find out how banks and fintech firms can work together, and why that’s best for the industry.

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Managing different perspectives from the sales team

Managing different perspectives from the sales team

Everyone knows that marketing and sales need to be aligned. But when the sales team, itself, isn’t fully aligned, the task becomes much trickier.

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What we read this week: April 7, 2017

What we read this week: April 7, 2017

Find out how big your marketing budget should be, why finance brands are investing in educational content and how to boost your own finance skills.

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Resources

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E-BOOK The Art and Science Behind Financial Services Writing
E-BOOK Communications Playbook for Financial Advisors
E-BOOK Marketing Challenges, Marketing Opportunities
E-BOOK Finding Marketing Ideas in Odd Places

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