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Marketing and commentary articles

What we read this week: May 19, 2017

What we read this week: May 19, 2017

Can blockchain change our social values? Also, see why companies are hiring Chief AI Officers and which markets are prime targets for robo-advice.

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Going deeper with your content

Going deeper with your content

Out of content ideas? Find your top posts and go deeper. Here’s how and why.

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What we read this week: May 12, 2017

What we read this week: May 12, 2017

Blockchain records can be hacked, and other things that might surprise you. Also, find out how finance brands like Goldman Sachs are building trust.

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Ask for the easy yes

Ask for the easy yes

While it may feel right to always aim for the big win, we think that financial services marketers should focus on the easy yes. Here’s why.

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What we read this week: May 5, 2017

What we read this week: May 5, 2017

Blockchain is changing the way people invest in capital markets – and in fine art. Uber provides a cautionary tale for firms resisting fintech.

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Email signature best practices

Email signature best practices

Email signatures are often overlooked … until someone needs to get in contact with you. Here are a few ideas when updating yours.

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Resources

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E-BOOK The Art and Science Behind Financial Services Writing
E-BOOK Communications Playbook for Financial Advisors
E-BOOK Marketing Challenges, Marketing Opportunities
E-BOOK Finding Marketing Ideas in Odd Places

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