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Marketing and commentary articles

What we read this week: April 29, 2016

What we read this week: April 29, 2016

Canadian regulators work toward allowing mutual fund advisors to sell ETFs. For creatives, we found attention-grabbing storytelling techniques.

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Let’s explore the value of custom content

Let’s explore the value of custom content

To connect with your clients – to reinforce your brand, share value and create opportunities – it’s time you tailor content specifically for them.

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What we read this week: April 22, 2016

What we read this week: April 22, 2016

Connect with clients, foster a culture of innovation, make a great first impression and learn from three major banks’ content marketing challenges.

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How to communicate with investors about underperformance

How to communicate with investors about underperformance

Practical tips on how to communicate with investors about short-term underperformance.

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What we read this week: April 15, 2016

What we read this week: April 15, 2016

This week, know the rules of social media marketing and creating a digital strategy. Also, get a lesson in multichannel marketing from Tasty.

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No time for writer’s block? Banish it forever

No time for writer’s block? Banish it forever

Nobody has time for writer’s block, and yet it happens to the best of us. Here’s what you can do when the words won’t flow.

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