A marketing strategy is not a strategy without taking distribution into consideration. Whether it’s through social media or email, we create content that engages – while always maintaining your brand voice across all platforms.
A strong social media strategy will help deepen brand awareness for your firm. It’s also a cost-effective way to syndicate your content and get your message in front of a broader audience. It should also formalize “social listening” and consistent engagement to gain valuable customer insights.
Email marketing is targeted, easily sharable, measurable and cost effective. Sounds good, right? It is. We believe email marketing is particularly powerful in the financial services industry given its essential role in business communications. There are also significant benefits to segmenting your email lists, and getting specific messages in front of targeted audiences.