Idea-generating tips for financial services pros

With new product launches, ongoing regulatory updates and an ever-growing demand for increased communications, financial services professionals have had a lot on the go recently. No surprise that it is hard for people to find the time to come up with great new ideas.

Here are five easy ways for you to generate more great ideas:

1. Keep pen and paper handy at all times

The idea toolkit is simple: all you need is an open mind, a pen and some paper. We know that mobile devices are just as good as pen and paper but, from our experience, these “old school” tools help us to log our ideas, and also help to spark more ideas once we get writing.

Whatever your approach, make sure you are able to record your ideas at all times and in any location.

2. Move your body, clear your head

The irony of great of ideas is that they often pop up when you’re not trying to find great ideas. If you’re in a jam and stuck for ideas, get moving. Exercising – like simply going for a walk – can provide well-needed creative fuel.

3. Cast a wide net

Get everybody participating in idea generation. The best ideas often come from unexpected sources. Try setting up quick meetings, hosting one-off brainstorming sessions and sending unexpected emails to anybody willing to participate.

4. See the trends

If you’re looking for great ideas for your business, you’ll want to keep an eye on trends. Business success often depends on determining what people want today and what they’ll want tomorrow – and then delivering on these preferences.

To get there, you’ll need to be on the leading edge. You can start by listening to what your clients and prospects are saying on social media.

5. Test the water

Just because you think it’s a good idea, that doesn’t mean it is. Put your ideas to the test by getting your colleagues to review them. Be prepared for some honest – and occasionally painful – feedback!

For more creative ideas – and solutions to your most pressing marketing issues – contact us at 416.925.1700, 1.844.243.1830 or

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