Advisor communications series: LinkedIn tips

LinkedIn is one of the best social media sites for advisors. Here’s how to make the most out of LinkedIn’s search capabilities and your profile.

Build a robust profile

We’re not talking about hobbies here. We’re talking about your headline, your summary and your experience.

Use keywords that relate directly to your experience and talents, and be sincere. To build your authority, it helps to get a few recommendations as well.

Expand your network, quickly

This is easy and fun. LinkedIn’s algorithm for finding your contacts is pretty good, but there are other ways to grow your network.

Try searching by company. You’ll be surprised to see all the people you may have forgotten to reach out to! Search by your old university as well. Make sure to write a brief personal message when connecting with these individuals, instead of simply using the pre-filled copy.

Follow companies, join groups

You can start with Ext. Marketing Inc. Our followers access informative blog posts, as well as interesting articles about marketing and financial services industry trends.

You should also follow your company and its competitors.

Be selective when you’re joining groups. Choose a few groups that are specific to your job and interests. Get a feel for these groups. Get involved if you have the time. And if you don’t like any of these groups, “unfollow” them and try another. You can join up to 50 groups.

Share ideas and articles

If you find an interesting article, click that “Share on LinkedIn” button and share your thoughts and opinions.

When it comes to sharing your ideas on LinkedIn, make sure you keep them professional. Go ahead and post things that are a little outside your wheelhouse (e.g., if you’re in financial services marketing, why not link to another industry’s creative ideas?).

Social media or content questions? Contact us today at 416.925.1700 or