Blockchain is changing the way people invest in capital markets – and in fine art. Uber provides a cautionary tale for firms resisting fintech.
There’s more to clear brand guidelines than ensuring that the look and feel of your marketing materials are consistent. You can save time and resources too.
Everyone knows that marketing and sales need to be aligned. But when the sales team, itself, isn’t fully aligned, the task becomes much trickier.
Thanks to the rise of mobile, contextual marketers can now target the right customer at the right time, and in the right place.