Everyone knows that marketing and sales need to be aligned. But when the sales team, itself, isn’t fully aligned, the task becomes much trickier.
Thanks to the rise of mobile, contextual marketers can now target the right customer at the right time, and in the right place.
Do you often find yourself defending the role of marketing at your company? Here are a few tips to help earn the respect that marketing deserves.
Even the best sales tools can lose their impact if busy sales people aren’t fully aware of the key messages.
Those materials you produced a while back are being used, and your sales team may be wondering why they haven’t been updated.