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Welcome to “What’s next?”

Welcome to What’s next?, featuring articles from around the web that focus on the unprecedented change that the financial services industry is going through. Curated by the ext. team, these articles got us thinking and talking about growth, success and change.

EU regulators consider making it easier for banks to invest in fintech, while U.S. regulators aims to limit the risk posed by the failure of a major financial institution. Also, one expert says the internet could become the world’s largest stock exchange.

Making an impact with digital video, Part 1

Richard Heft and Adrianne Lima of ext. share some digital insights on how advisors can make connections with YouTube. Investment Executive: The connective power of YouTube

The multiple risks of robo-advice

For long-term success, firms must hold themselves accountable to the same standards expected of traditional advisers. Money Marketing: Why robo-advisors need to mitigate risks

“[T]he possibility that robo customers think they are getting advice or receiving a recommendation could be misleading. How much faith are people putting in the system and what level of protection do they think they are getting?”

EU banks could invest more in fintech

As EU banks face increasing competition from fintech firms, regulators consider making it easier for them to invest in the right software. Reuters: Fintech pushes EU to explore changes to bank software rules

Turning the Internet into a stock exchange

The rise of new tokens and public blockchains means the internet could become a major stock market – once regulatory issues are sorted out. CNBC: Blockchain will turn the internet into the world’s largest “stock” market, investor says

Making an impact with digital video, Part 2

Financial marketers can use digital video to tell great stories with fewer wasted impressions. But there are challenges. The Financial Brand: Is digital video the next big thing in financial marketing?

“As advertising shifts to digital delivery, the ability to present different messages and to collect more information on how and where viewers are watching and reacting… will allow marketers to shift from a one-to-many broadcast model to more of a conversational model.”

U.S. regulators adopt “final rule”

The regulation aims to limit the systemic risk posed by the failure of a financial institution that is highly interconnected with other firms. Investment Executive: U.S. regulation to reduce systemic risk

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