top posts 2017

Top posts of 2017

It was a big year for the financial services industry. We started with central banks finally moving to end their highly stimulative monetary policies and ended the year with record-high financial markets. Fiduciary duty was on everyone’s minds and robo-advisors challenged the status quo.

To end the year on a lighter note, here are some of the most popular blog posts produced by the ext. team in 2017.

Got an execution problem? We can solve it.

When you start succeeding at content, you’ll inevitably face a challenge that every marketer faces. Here’s how you can solve it.

A modern take on the marketing brochure

Is there still a place for marketing brochures in a world of video clips, 280-character messages, infographics and one-page sales sheets?

Going deeper with your content

Out of content ideas? Find your top posts and go deeper. Here’s how and why.

9 reasons to work with a content partner

A content partner helps you produce the significant amount of customized volume that’s required – and can help you scale up your content initiatives.

From FOMO to tweetstorm, how to handle newer words in your firm’s content

Should you include that new word in your content? The answer depends on what you’re writing and who you’re writing for. Let’s take a closer look.

7 time-saving investment commentary tips

To help make your commentary process as efficient as possible, we’ve put together a list of seven tips that could save you hours.

Ask for the easy yes

While it may feel right to always aim for the big win, we think that financial services marketers should focus on the easy yes. Here’s why.

Managing different perspectives from the sales team

Everyone knows that marketing and sales need to be aligned. But when your sales team, itself, isn’t fully aligned, the task becomes much trickier.

[Insert catchy headline]

Create headlines that grab your reader’s attention and act as incentive to read the piece you have taken the time to write.

5 steps to custom content engagement

Financial services firms should think strategically about their custom content to create a positive user experience.

Happy New Year! We’re looking forward to working with you in 2018.

For financial marketing and investment commentary support, contact us 416.925.1700, 1.844.243.1830 or

Read more:

Modernizing an education brand

Using plain language in your financial writing

Make us an extension of your team.