Top posts of 2017
It was a big year for the financial services industry. We started with central banks finally moving to end their highly stimulative monetary policies and ended the year with record-high financial markets. Fiduciary duty was on everyone’s minds and robo-advisors challenged the status quo.
To end the year on a lighter note, here are some of the most popular blog posts produced by the ext. team in 2017.
When you start succeeding at content, you’ll inevitably face a challenge that every marketer faces. Here’s how you can solve it.
Is there still a place for marketing brochures in a world of video clips, 280-character messages, infographics and one-page sales sheets?
Out of content ideas? Find your top posts and go deeper. Here’s how and why.
A content partner helps you produce the significant amount of customized volume that’s required – and can help you scale up your content initiatives.
Should you include that new word in your content? The answer depends on what you’re writing and who you’re writing for. Let’s take a closer look.
To help make your commentary process as efficient as possible, we’ve put together a list of seven tips that could save you hours.
While it may feel right to always aim for the big win, we think that financial services marketers should focus on the easy yes. Here’s why.
Everyone knows that marketing and sales need to be aligned. But when your sales team, itself, isn’t fully aligned, the task becomes much trickier.
Create headlines that grab your reader’s attention and act as incentive to read the piece you have taken the time to write.
Financial services firms should think strategically about their custom content to create a positive user experience.
Happy New Year! We’re looking forward to working with you in 2018.
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